Content Marketing Agency

16 Oct Content Marketing Agency

Content marketing agency blog. Let’s say you’re sitting in traffic or at a set of lights day dreaming about your summer holiday to Florida, a dream home or maybe that concert you are going to later on tonight… What happens next? Someone honks their horn at you, and you begin to feel a mixture of embarrassment and anger.

People and businesses are constantly doing their best to get your attention in some way. It could be to wake you up or interrupt your day, so that they can sell you something.  Content marketing comes in different flavours, either in the form of welcomed and expected information and offers or those that are just random horn toots to get your attention.

Whether you’re aware of it or not, you are content marketing.

Did you send an email today or post to Facebook, LinkedIn or Twitter? Did you write a blog or create a video and put it on YouTube? If so, you’re a content marketer.

Content Marketing is simple; it is about generating content with a purpose. These purposes will vary, depending on what information you are trying to put across. The results however should remain the same and ultimately result in sales. In order to market your content effectively, it must have a purpose, be a process and pay off in the long term. There is often a misconception amongst many that businesses are going to get results immediately, yet it takes time and is about building a relationship with your potential client.

Posting one blog this week, none the next, then three the following Tuesday is not a process – it’s chaos! The same can be said with newsletters. People respond best to consistency. Post one video per week to YouTube every Wednesday morning or post a blog every Monday. People will begin to respond and eventually will wait for your video, blog or email. However, you’re always going to run the risk of posting too much. If you post once a month that’s 12 times a year, weekly is 52 times and daily is 365 times. However often you decide to post, your audience will tell you what is too much.

Whether you want clear marketing copy to promote your product or a social media writer to keep your audience up to date with what is going on in your company, there are several reasons you need a content creator for your business. Here at VerriBerri, a creative agency in Essex, we offer a content creator service in which our tone and style can adapt to suit your business needs.

We would like to highlight our top 3 reasons as to why you need to invest in content marketing agency in Essex:

Connect With Your Target Audience

If you write content that is relatable to those who are reading it, you will build up a relationship with your audience and improve your brand loyalty with customers. Whether you are writing to inform, educate or share, a marketing company can create content that will easily make others more interested in your business. As a result, they will want to find out what you can offer them and what they can do to be a part of your business or purchase your product. 

Increase Your Sales

By using content marketing agencies you can complement your writing with photos and graphics to create a consistent brand image. Not only can you establish your own voice but you can increase the amount of people converting on your website. It’s useful for your content to offer something to the reader such as advice on your product or discount codes for your service. If you want a way to increase your website traffic then hiring a content creator could be beneficial to your overall marketing strategy.

Improve Your Content Strategy

It’s useful to know that by hiring a content creator, they can react to recent news or current events that will put your business in a good light. If you look aware and relevant to the industry that you are working in, then you can give your business the edge online. By using a content marketing agency like VerriBerri, you can feel confident that your business will stand out from its competitors.

At VerriBerri, our expert copywriters are on hand to help with any content marketing you may need carrying out. We are highly experienced at creating and sharing compelling content to aid your customers in the buying process as opposed to simply selling. Don’t take our word for how good we are let us prove it! We operate an open door policy so if you happen to be in the area, do not hesitate to pop into see what our content marketing agency are all about!