Tips From The Most Reputable Advertising Agencies In Essex
Advertising is as old as time itself. Well, not quite but it’s pretty ancient and has been around in one incarnation or another for millennia. In fact, the ancient Egyptians made sales messages and posters out of papyrus. The Romans also scrawled political slogans in Pompeii. Furthermore, the ancient Greeks were thought to have made lost and found posters, also out of papyrus. If something has been around for a long time, it usually has a strong basis.
In this case, that foundation is humanity’s weakness for emotive language, catchy slogans or bold and brilliant visuals. VerriBerri are an award-winning company; proud to be known as one of the most respected advertising agencies in Essex. With such a reputation comes a fount of advertising knowledge. The team here have decided to put together some of our top advertising tips. To develop gains in today’s competitive business world requires a keen eye, shrewd thinking and above everything else, creativity.
Advertising still has plenty of room for opportunity and fresh thinking, you just need to know how to approach it.
What Are Your Brand’s Strengths?
There’s no point advertising anything other than your key strengths. The sort of assets that give you a distinct competitive advantage over other businesses in your industry. One of the common mistakes made by advertising campaigns is to focus too much on the clever tagline, or funny visual story. In doing this, they forget to actually demonstrate what it is that’s so good about their service.
First and foremost, advertising is about demonstrating just why your service is so much better than everyone else’s; if you’re not doing that, then you’re falling at the first hurdle. Some of the best advertising campaigns of all time have centred around a simple concept. Advertising is all about enhancing your product, not distracting from it. Of course, your advertising campaign still needs to be creative, and striking, but you need to make sure that it’s really selling your product. As any of the advertising agencies in Essex will tell you, good advertising finds that balance perfectly.
Advertising Costs – It’s An Unavoidable Fact
The fact is, the more successful you want your advertising campaign to be; the more money you’ll have to spend on it. That’s not to say that you can’t be smart with how you use your budget; but the bottom line is that you’re still going to have to spend money. Fortunately, thanks to Google adwords and PPC advertising, you can be more discerning with where you funnel your funds. You can target specific keywords and optimise your budget so that you’ll be being seen by your target audience. Targeted advertising is one of the best strategies you can adopt if you’re a smaller business or SME.
Unlike huge monopoly corporations that can throw as much money at their campaigns as they like, small businesses need to place their investment where it will best see returns. Advertising agencies in Essex are more aware than most of the costs of advertising, especially given the county’s proximity to London. Hiring an agency such as VerriBerri ensures that your money is being spent in the best way possible rather than scratching around in the dark.
Have A Broad Advertising Strategy
What with the advent of social media and the remarkable pace of technology updates; there have never been so many options available for your brand’s advertising. An integrated approach to your advertising campaign will yield the best results. Using Facebook ads, boosting posts on Instagram, as well as Google ads (both search and display.) Are all great ways of accessing your target audience. Combining this with traditional print adverts in magazines and media marketing (TV adverts, for example) will ensure that all bases are covered when it comes to your advertising.
Make Your Ad Stand Out From The Crowd
We’ve already touched upon how your ad’s focus should be on getting your service across in the best manner possible. However, if you’re achieving that (and it’s imperative that you are.) There’s no reason why you can’t be as creative as you like with the ad itself. Having a striking catch line, though not gimmicky, or an interesting image or graphic, though not clichéd, makes the difference between people noticing and not. With all the tools available to an advertising agency, such as graphic design software; it’s easy to create eye-catching, high-quality graphics.
The possibilities for making attractive adverts is increasing all of the time.
Extended reality (the term comprising virtual reality, augmented reality and mixed reality;) is growing at an unprecedented rate and changing the boundaries of what is possible with regards to advertising. It’s the job of advertising agencies in Essex to keep on top of these possibilities. Furthermore, we utilise these trends for your business as best as they possibly can. It’s also worth noting what your competitors are putting out; if your planned ad campaign views in the same way as your competitors it won’t stand out. As we’ve established, standing out is key in advertising, so, having good industry and market awareness will give you that competitive edge you’re looking for.
Unlike huge monopoly corporations that can throw as much money at their campaigns as they like, small businesses need to place their investment where it will best see returns. Advertising agencies in Essex are more aware than most of the costs of advertising, especially given the county’s proximity to London. Hiring an agency such as VerriBerri ensures that your money is being spent in the best way possible rather than scratching around in the dark.
If you feel that you or your company are lacking on the advertising front, then get in touch with VerriBerri today! As one of the most reputable and experienced advertising agencies in Essex, we can help grow your brand to previously unobtainable heights.
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