What makes you go from good, to the ‘best’ marketing agency?
VerriBerri have established themselves over the past decade as Essex’s best marketing agency, having won various regional and national awards. Managing director, Sarah Kauter, has instilled an ethos of accountability, transparency and compassion that runs throughout the entire company.
The online world is a hotbed of marketing activity, and in order to stand out you need to be creative. Otherwise, you may end up sinking amidst a sea of similarity. Fortunately, creative thinking is our bread and butter. Everybody always talks about thinking outside of the box. Here at VerriBerri, we don’t think outside the box, because we were never in a box to begin with.
Consistency, Consistency And More Consistency
You can have all the creative prowess in the world; but it means nothing if you don’t have an organised social media strategy. Your growth will very quickly be curtailed if you’re not posting consistently. So many brands and businesses miss out on a goldmine of growth by not following this simple step. It’s the more mundane side of the social media game, but the most important.
It’s arguable that more consistent posting of slightly less exciting content; will do better for your brand in the long run. This is opposed to the sporadic post of something very cool. If you can do both that’s fantastic, but if you’re going to aim for one thing with regards to social media, it should be consistency. There are tricks and tools available to help ease the burden of this increased workload. Websites such as Hootsuite, and Tweetdeck, for example, allow you to schedule your posts well in advance. This means you can make them, then forget about them. It took time and consistency to become Essex’s best marketing agency, to become a top dog on social media requires exactly the same.
If You Have A Budget, Then Use It
If you’re in the fortunate position of having a larger marketing budget; then you should be putting it towards pay-per-click (PPC) advertising. PPC is an easy way of getting your brand seen, especially if you’re struggling on the SEO front. When making a Google Ad campaign, it’s worth taking the time to make the ad itself look fantastic.
There are several ways you can flesh it out so that it looks genuinely enticing; as opposed to the annoying ad you immediately scroll past. Adding sitelink extensions, callout extensions or using a display ad featuring images of your brand, product or service are all great ways of utilising Google Adwords.
One of the reasons we became the region’s best marketing agency is that we don’t neglect any promotional opportunities. If you want to succeed, you need to also adopt this mentality. Your marketing will work best if you have an overall strategy that incorporates every different marketing thread – PPC, SEO, social media, PR etc; rather than simply putting all your eggs into one basket.
PR is another avenue you should be pursuing for your brand if your finances allow it. A PR team will help to secure leads for your brand in big publications (both print and digital;, generate positive press coverage, and get you access to big events relative to your field. Having a PR team is also beneficial should your brand ever end up subject to any sort of crisis. If you don’t have a strategy ready before things go wrong, your brand may be damaged immeasurably if they do.
Don’t Make Content For Content’s Sake
Whether you’re a brand, influencer, business or celebrity, the goal with regards to Google should be to rank top (or as near to number one as possible) in the SERPs. Google’s most recent algorithm changes now place a much bigger emphasis on EAT; expertise, authority and trustworthiness.
What does this mean for you? It means that Google will penalise you heavily for anything short, or deemed click-bait. They want to only see content written by people that really know what they’re talking about. Experts in their field. If you’re putting out vapid, empty content that is merely serving as filler; then Google will take a dim view of it.
If you put out well-articulated thought pieces however, that tackle genuine questions, and leave the reader more knowledgeable than they were prior to reading, then that is most definitely worthwhile content. In this way, it is worth hosting guest writers to write content for you. It can be hard to keep churning out lengthy, interesting content; it’s always very healthy to have people with different points of view writing content for you as it makes for a more engaging, interesting brand. Anything that sparks debate, anything that prompts conversation, is a good thing.
Collaborate With Other Brands
People love to see a collaboration. Collaborations are to the advertising world what the crossover episode is to the humble sitcom. If your brand has the kind of pulling power to reach out to other brands or influencers, then do so. It says to the customer/audience that your brand is trustworthy and reputable; it says that another brand would happily associate with you. Collaborations are especially important within the world of influencers. If you’re an influencer reading this, collaborative projects should be your main target. Collaborations offer you an easy opening into a whole new audience that you may not have previously had access to, that is, your collaborator’s audience.
As you can see, the marketing world can be a tough one to successfully negotiate. If you’re not canny with how you approach your brand’s marketing, then you’ll find yourself floundering. If you’d like to find out more insights from Essex’s best marketing agency, then get in touch today! Call VerriBerri now on 01376 386850 and start your journey to better marketing now!
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