VerriBerri is a PR agency in Essex working with local and national brands. We have won multiple awards for the expert work we carry out for our clients, which always results in a consistently high level of exposure in quality publications.
We are a full-service agency, offering copywriting, design, marketing, SEO, social media, brand exposure, and crisis management expertise. Our approach is organic and we make sure your success is not bound to one marketing method or channel. Everything we do is anchored in engaging content, whether that be visual, written, or audio.
So, what does a PR agency in Essex do?
- Strategy
- Media Planning
- Influencer Marketing
- Campaigns
- Media relations
- Social media
- Digital PR
- Visual content
- Reputation management
- Internal communications
Below, we have written a brief outline of these elements so that you can understand what a PR agency can do to help you and your company.
Strategy.
Strategy is at the core of every promotional process your company does. You simply cannot run a campaign of any worth without a quality and well thought out plan supporting you. We are often asked; ‘what makes a solid PR strategy?’
To plan effectively, you need a mix of research, experience, and the company itself. Vitally, you need to be able to measure your return on investment. Without this, how would you know if your strategy is effective or not? The planning and strategizing process is what ensures that each and every one of our campaigns is successful. If we know what the goals are, we can put measures in place to ensure we not just meet but exceed them. We are an innovative agency, but our strategies are firmly rooted.
Media planning.
Media planning is a sister to strategy, as both are intrinsically linked. When we media plan we produce actionable objectives that directly relate to the agreed KPI’s. We determine the media platforms that suit your brand and its goals best.
Choosing what marketing methods to use can be challenging if you don’t have the know-how. It comes back to what we touched on earlier. With years of experience you develop an intuition for what works well and what methods will garner your brand sales, brand recognition, or both. Naturally, analysis- through strategy – comes into play too.
In today’s media driven world, we are all targeted so regularly and personally through so many methods, it is imperative this stage is carefully considered and fully understood.
Influencer marketing.
Over the eleven years that VerriBerri has been a PR agency in Essex, we have built up a significant database of influencers that work with our clients. Influencer marketing helps a brand reach its target audience and boost their conversion rate. We are all guilty of buying something just because someone we admire has it. No matter how shallow we do or do not consider it, it’s something all of us do.
Influencer marketing does work, but it is also an investment that can be costly. That’s why you need an experienced PR agency, we can ensure that the influencers or ambassadors you are considering will give your brand the best opportunities they can. After all, with 80% of marketing experts saying that influencers provide a ROI it’s certainly worth bearing in mind.
Campaigns.
Whether you are looking for local press exposure over an extended period or a national event that takes place for one day; (or vice versa) we can help you achieve your goals.
Naturally all our campaigns have a clear objective in which we raise awareness of your brand and where possible, increase your turnover. A campaign differs to ongoing public relations. General PR encompasses ongoing tactics to attract publicity, reacts to events, and has longer term goals. A campaign has a sole focus which can arrive in the form of one occasion or a series of connected events that have a specific goal.
Media Relations.
Having quality and up to date media contacts ensures your brand will secure coverage in the right places. We can put your brand as the leader in its industry through showing you for the industry expert you are. Media relations is an integral stage of securing consistent press exposure for your brand. Another clear advantage is the strength of relationship that you will have with media outlets as you are more likely to generate coverage through an existing contact than by ‘going in cold’.
Social media.
Social media marketing in today’s day and age is an integral part of any promotional process. With a wealth of both professional and personal social media experience, our team knows exactly how to best promote you and your brand using online platforms.
We can either train your in-house team, work on a consultancy basis, create strategies, or implement the day to day work. The long and short of it is, you need social media. How much support you require is down to your brand, just let us know what your requirements are.
Digital PR
Digital PR is a great way to complement your SEO efforts. Search engines like Google can see when you have links (both follow and no follow) pointing to your site. These can be achieved through placement in online articles on external sites such as news outlets. In addition, mentions of your brand which add value too.
Think of it this way; if Google can see that other people are talking about you, not just once or twice but multiple times; they will soon notice that you are a relevant and interesting source for its users.
Visual content
Our internal team have all the software and equipment to create high quality videos and photography solutions. We also have a design department who create bespoke graphics for your website, social pages, videos, infographics, and anything else that needs your stamp! Visual storytelling is at the heart of much of what we do.
Reputation management
You never know when life will take matters into its own hands. What we do know is a great PR agency can be on hand to help control difficult situations and diffuse trouble wherever possible. Our crisis management team will protect your reputation every step of the way. It’s such a huge topic to cover it has a blog of its own. Just click here to read it!
Internal communications
It is one thing having a brand people love; but you have a host of problems if your team disagrees, or even if they are just dispassionate. Our internal communications team will help you motivate your employees and engage them in your actions. Your brand story is more than a logo and the leadership team. Let us show you how.
We hope you have found this article informative. If you are seeking a PR agency in Essex, look no further. You can call us on 01376 386850, click here to get in touch via our contact form, or pop in for a tea or coffee.
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