Why Your Book Needs A Media Company In Essex
Writing is the ultimate creative outlet. For hundreds, thousands of years even, people have been putting pen to paper, stone to tablet, to jot down their feelings, ideas and stories. There’s nothing that comes close to evoking and stirring the imagination in the way that a gripping novel does. The worlds created in our heads are simultaneously the author’s and our own unique version of it. My imagining of Harry Potter will never quite be the same as yours, for example.
It’s the intangible quality, that kind of magic, that a media company in Essex gets itself so excited about. The issues that authors sometimes face, especially with a debut novel, is knowing how to properly market yourself. It’s easy to become so wrapped up in a passion project. Many become so enthused that they struggle to properly articulate why other people should get excited too. By outsourcing your media and marketing needs, you remove that problem. The team here at VerriBerri want to talk to you about the benefits of marketing your novel.
Navigating The E-Book Landscape
Whilst the physical book may be making a resurgent comeback against e-readers such as the Kindle; the digital literary market is still huge. In 2017, 266 million e-books were sold. As an author this leaves you with two options. One: you can butt against the trend and refuse to embrace the new way of reading. Two: Embrace it. Whether you like it or not, and whether the e-book will ever truly take over physical copies, it’s still a massive market.
An avenue that you as an author should be tapping into at all costs; if 72.88% of publishers are publishing e-books, then you should be as well. Our media company in Essex is expert in the field of e-books. We help make self-publishing a far more enticing proposition for you, the author.
The thing is, marketing your book as a digital copy requires a different strategy to marketing it as a physical copy. Your marketing strategy needs to be more bespoke to the online user, for example. When people are trawling the net, they aren’t going to take the time that they would in a bookstore setting. You must grab their attention quickly, and with such vast competition existing online, your content needs to catch the eye. There are several ways you can do this; establishing a strong social media presence, utilising graphic design, and embarking on virtual book release tours. (Something akin to a press release) are all means of diversifying your book’s marketing.
So, How Exactly Can You Make You E-Book Stand Out?
We’ve established then, that as an author you need to market yourself properly, especially in the world of e-books. We’ve also found that this marketing requires specialist expertise to do properly; the sort of expertise that a media company in Essex offers in spades. The design and content team of an agency will take your existing cover or central themes from your novel, and use them to create content and graphics in keeping with your book’s core concept. This ensures not only that the adverts are of a meticulous and professional standard, but also that your book is the one that sticks in people’s minds.
They’ll be more likely to revisit your book having seen a well-designed advert whilst scrawling through social media, for example. Another thing you can do to stand out, especially in the direction of e-books, is building a solid website. In this way, you can become a renowned author simply from a consistent amount of SEO work. Whilst there’s no substitute for quality; it’s very easy to build up your presence and representation through Google. Utilising SEO as an author can have you appearing near to, or at the top of Google’s SERPs, meaning that people are more likely to see your work.
What If Your Book Takes Off?
In an ideal world, no sooner than your book first hits the shelf then it should be instantly off it once more, selling out to rave reviews and readers hungry for more. If this happens, then you’ll no doubt be hounded by various publications and stores requesting your presence or comment on something. Handling all of this can be both daunting and time consuming, a PR team will help manage these appearances and interviews, and only schedule in things that you’re either truly passionate about, or that benefit your literary career.
On the flipside, if you’re an established author who’s always struggled to generate the necessary ‘hype’ around your books, then a media company in Essex may be just what you need. As an author, you should be focusing on the next chapter of your book, not the next journalist to contact.
A literary PR team, such as VerriBerri’s, is incredibly experienced in taking in an author’s vision, summarising it into a neat, pitch-able package, and taking it to journalists to secure press coverage for your work. The more cynical will scoff at the idea of using an agency, they will say that you should let the art speak for itself. The truth of the matter is that with so many books now out there, you need to find a way to stand out. Having a PR agency on your side certainly helps to stack the odds and literary Gods in your favour.
So, if you’d like to find out more about how our media company in Essex can help your literary career, then get in touch today! Call VerriBerri on 01376 386850 to see what we can do.
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