The Importance Of A Travel PR Agency This Decade
Everyone loves to travel. To explore is to be human, to scratch that itch for discovery and to see new places. However, to travel in this new decade is to walk a tightrope. To be a travel brand in this decade, even more so. Good PR has never been as essential for the travel sector as it has going into 2020. With so many variables in play as to how your travel brand looks to the rest of the world, it can be very difficult. It’s easy to feel that you’re constantly having to walk on eggshells so as to get things right. A travel PR agency can help your brand navigate this veritable minefield of issues to ‘get right’ as a company. It can also benefit your company in many other ways as well. The team here at VerriBerri, a travel PR agency based in Essex, want to explain why an agency is so essential moving forward. The sky’s the limit when it comes to what a PR team can do for you. As a brand, it’s simply about knowing how to take off and land properly, let a PR team take care of all the navigation.
Environmental Optics
The travel sector has taken a massive caning in recent times. This has mainly been due to the current environmental crisis. There’s been an increasing backlash against travel companies regarding the pollution stemming from air miles, and cruises, both of which are heavily polluting means of travel. As a travel brand you may feel like you’re part of a lose-lose situation, currently. There are ways, however, in which you can paint a better picture to the outside world, environmentally speaking. Your services may not ever be massively environmentally friendly, but you can certainly lessen your emissions contributions. Taking part in charitable schemes or introducing your brand’s own measures (a tree planting scheme to help negate carbon emissions). Environmental concerns may seem like a case of damage limitation for many travel brands, but it’sa worth limiting the damage. Both for your brand and the environment. A travel PR agency can help turn your optics from negative to positive, and limit any damage along the way.
Managing Crises
Speaking of damage limitation, with these increasingly elevated stakes, it’s more and more likely that as a travel brand, you’ll be subject to a crisis. To deal with this necessitates a well-thought-out strategy, and a level head. A travel PR agency’s team are well experienced in crisis management; at both mitigating crises that are already underway, as well as preventing them from occurring in the first place. Crisis management services range from media training and simulation exercises, to the thorough auditing of content (content already created with covering already firmly in mind).
A travel PR agency is also vital for the rebuilding of a brand that has gone through significant turmoil. If your company has been subject to longer-term damage, then an agency can start to build it back up, brick by brick. The most important parts of this rebuilding process are honesty, transparency and visibility. Without these traits, your brand is likely to continue stay grounded. With them, and your brand’s engine will roar into life once more.
CRAFTING THE IMAGE FOR YOUR BRAND THAT YOU WANT
Once your travel brand is set up, you have a limited timeframe in which you can craft, spin and mould your brand so that it’s perceived by the outside world in exactly the way you want it perceived. Look at it this way, imagine you had two identical brands, identical in every way save for one thing. The PR they utilise. One of the brands has a great travel PR agency behind it, whilst the other, at best has a poor one, and at worst doesn’t have any PR team. It’s remarkable the difference this can potentially make. One brand takes off, whilst the other remains in obscurity, or worse still, one that cops a huge amount of flack. A PR team can help your travel brand reach new heights purely through securing positive exposure…
Garnering Good Brand Exposure
So, you’ve secured the right agency for your brand. What next? A travel PR agency such as VerriBerri’s has a PR team onboard that are incredibly experienced in securing leads. Simply put, a PR team has access to the kinds of industry contacts that you as a travel brand are unlikely to possess. That’s not to say you couldn’t secure some leads without an agency, but it would be very time consuming. Also, the quality of lead would invariably be lower than if an agency were to be working on the brand. PR teams can publish press releases, properly time the sending of pitches and are able be in continual communication with industry-leading journalists and editors.
Streamlining Your Processes
The redundancies and layoffs at leading travel firms has regularly made the news in recent times. Airlines, travel agents and other similar travel companies are increasingly being required to streamline their processes and business models. Outsourcing your marketing and PR is a way of furthering this streamlining. In an era where as a company you may not be able to afford to have marketing and PR employees. What makes more fiscal sense, therefore, is to utilise a travel PR agency. It plugs financial inefficiencies and places your travel business in the best possible position going forward.
As you can see, there’s lots to consider when it comes to PR for your travel brand. Whether you’re a holiday destination, an airline, a travel agent or anything else, it pays to use PR. Utilising a travel PR agency eases any potential strain, and gives your brand a much better chance of taking off (no we will not apologise for that shocking pun!). So, if you’d like to find out more about VerriBerri, then get in touch today! Give us a ring on 01376 386 850 for a free, non-obligation chat.
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