Figure Out Your Marketing Aesthetic With An Interiors Marketing Agency
It’s an unwritten rule that as soon as you reach your mid-twenties you become disproportionately obsessed with interior design. Pinterest boards are set up left, right and centre and you know exactly what herringbone throw you want. The fact that people are so interested in this industry is fantastic. But it also means they have increasingly high standards as to what they expect from an interiors brand.
That means higher standards across the board in all aspects of your business. The team here at VerriBerri; a leading interiors marketing agency, knows a thing or two about how to make your interiors brand pop. We decided to write this blog to share some of that wisdom, so read on…
Success Lies (At Least Partially) With Social Media
Take a look at Instagram and Pinterest and you can’t scroll for love nor money without encountering an interior brand’s account of some sort or another. It’s unsurprising given how aesthetic these platforms are, they’re practically designed to showcase what your brand has to offer. You need to make sure, therefore, that your social channels convey the level of quality that your website does, say.
Ideally, you want to incorporate a theme within your Instagram grid. This will help you achieve greater levels of consistency, something that is imperative in the world of social media. Most smartphones now are more than capable of taking professional quality images. These can easily be enhanced with the help of a lightbox or studio lamp; which you can easily find online for relatively little outlay.
You also need to try and stand out. There are so many interiors brands out there you need to distinguish your accounts from the others. A little snooping around is a great way of establishing what your competitors are doing. You can then divert away from them slightly and offer up something different. If social media is something you’ve never found particularly natural or easy to manage; then an interiors marketing agency can help.
Social media managers can create all the content required for your accounts in order to increase your following naturally. Not only this, but they’ll schedule and plan well in advance so that everything is always in hand and in control. Finally, they’re able to engage with the users that may interact with your account. You don’t have time to deal with every comment and every DM you may receive through your account whilst you’re trying to get on with other parts of your business. For social media managers on the other hand, this is something they practically do in their sleep.
Public Press Means A Bigger Brand
It doesn’t take a marketing genius to work out that marketing is all about brand growth, that is, in essence, all that marketing boils down to at the end of the day. Recognition. One of the most effective ways of getting this brand growth and recognition has long been and continues to be through PR work. There are still several major industry publications when it comes to the interiors sector. Securing coverage in these in the form of articles is about as big of a boost that your interiors brand could possibly hope to achieve.
These are of course difficult publications to reach, but by no means impossible and it’s certainly an achievable goal with the help of a PR team at your side. Some people don’t believe PR forms part of marketing, we do. That’s why our interiors marketing agency has its own in-house PR team rather than white-labelling services from elsewhere. Having all of these services under one roof enables a working synergy and cross-pollination of team ideas that only ever benefits the growth of the brand in question.
Behind The Scenes
For something as ostensibly ‘visual’ as interiors, you may be surprised to learn just how important the unseen facets of a marketing strategy are with regards to your brand’s growth. By the unseen components, we’re referring mainly to something called SEO. Search Engine Optimisation (SEO) is the process by which you get your brand ranking higher within the search engine results pages (SERPs) of all the major search engines, predominantly Google.
You could have the sleekest, most beautifully designed website in the world, but if it’s ranking at 567th on Google then you’re hardly going to get hordes of traffic passing through your gates. It’s by no means the prettiest form of marketing but it’s most definitely amongst the most effective. If you want to be able to show off your brand in all its aesthetic glory, then you need a solid foundation in place to propel you onwards and upwards. SEO provides that foundation and it’s something that a reputable interiors marketing agency should offer as standard.
SEO work involves two main areas: blog writing and back-end website work. The more interesting of which is certainly blog writing. A regular blog (weekly as a bare minimum) enables you to both show off your industry knowledge as well as tactically place keywords which you want to rank for within your paragraphs. This in turn will gradually see your SERP ranking for said keywords incrementally increase. This is an incredibly organic and sustainable form of marketing growth when compared with something like PPC (pay-per-click advertising). Back-end work revolves around making your website as user-friendly and streamlined as possible. This involves compressing image sizes, implementing meta descriptions and placing keywords within your website’s content (without overly doing it for which you get penalised).
Contact our Interiors Marketing Agency
Nobody is going to take any notice of your interiors brand if what you’re serving up marketing-wise is as beige as bread! If you’ve got a slick, snazzy brand, then you need the corresponding marketing to boot. So, if you’d like to find out more about our interiors marketing agency, then get in touch! Contact VerriBerri today on 01376 386 850. Let’s sit down, nab a biscuit and spill the tea over what your business aims are going forward.
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