A PR Agency In Essex Isn’t A One-Trick-Pony
For those people that know what PR constitutes, they seem to think that its benefits lie solely in securing coverage and exposure in publications, magazines and various other outlets. This couldn’t be further from the truth and those that think PR teams work with a one-track mind are way off the mark.
Whilst it is of course their main remit, the benefits of PR work also spill out in various other ways beyond articles in magazines. The team here at VerriBerri, a leading PR agency in Essex, wants to touch upon how multi-faceted PR really is within this blog. Just because something has a main purpose, doesn’t mean it can’t have beneficial side effects on top.
First & Foremost
Let’s touch first upon why PR helps through its primary function. If you’re a brand that’s just setting out into the world of business; then the chances are that, unless you’re Richard Branson, nobody is going to have a clue who you are. There are certain industries where this issue is particularly prevalent; fashion and music being pertinent examples. These industries are so saturated anyway that a newcomer will often find themselves flailing around like a minnow.
If you use a PR team on the other hand, you’ll find that huge ocean becomes much more manageable. A PR team will take your brand, consume as much information about it as possible with your help, and then pitch to appropriate journalists and publications to secure article and editorial features. You can instantly see that this alone would be hugely beneficial to a brand just starting out, but there’s so much more that the work of a PR agency in Essex will lead to beyond this.
More Content Equals More Recognition
Rome wasn’t built in a day, and nor will your brand be. Whilst I don’t expect you to forgive the laboured analogy, necessarily, I want you to take stock of the message. Companies exclaiming with great enthusiasm that they can make you an overnight success are lying to you, pure and simple. They’ll either be offering you a pyramid scheme, or an advertising scheme based on paid advertising which, whilst effective enough, will use up a lot of your capital. The more your brand’s name is dotted about over both print and online publications, the more your brand’s name is going to begin to stick. The world’s largest brands had to build to get to where they are now.
Better SEO
Have you ever heard of something called backlinks? No? Well, in SEO terms they’re worth their weight in digital gold. Link equity is incredibly important in the world of SEO (short for Search Engine Optimisation). A backlink is simply a link to your website appearing on another website’s pages. They tend to be secured through online articles and by appearing in other brands’ blogs, both of which are secured through PR means. Establishing better SEO will mean your brand’s website appears further up the results pages of all the major search engines. In reality, it is mostly Google that anybody is concerned with and, in spite of their myriad daily algorithm changes; one thing that remains strong in their eyes is the value of backlinks.
A New World Requires New Thinking
Social media has taken the world by storm over the past decade or so. Gone are the days of cringe worthy MSN email addresses and Bebo accounts. Now, a PR team will specifically target securing collaborative work with influencers and bloggers. They in turn will mention your brand in their posts/stories. What’s the good of this, you may be asking? Well, bearing in mind that some of these accounts have tens of thousands of followers, hundreds of thousands even, the sheer scale of audience which your brand is being exposed to is only ever going to be beneficial.
In fact, there’s a train of thought which suggests that social media exposure is just as valuable if not more so than more traditional means of PR exposure such as online articles. In reality, they both have their place but anyone that tries to dispel the benefits of social media doesn’t know what they’re talking about.
Something About Woods And Trees
People don’t ever seem to fully understand just how beneficial an external perspective or point of view can be. When you love your brand; you become entrenched within it, absorbing every facet and detail until there’s nothing left to know. You know it upside-down, inside-out and that is only right. A business owner that doesn’t live and breathe their company has to be questioned. That commitment brings with it an issue.
You simply can’t view your company objectively when you’re that involved. What a PR agency in Essex can offer you is objectivity and that in itself is invaluable. They’ll not only be a wholehearted ally to your brand, they’ll evaluate and assess it in ways that you wouldn’t be able. Thus follows a stream of constructive criticism, fresh perspectives and interesting angles to explore with which your brand can use to move forward. Agencies are therefore vital to brands that are in any way stagnating or lacking for ideas.
Contact Our Pr agency in essex
It is vital to consider PR when you’re examining your brand’s marketing strategy. Whatever size of business, PR offers you something that you can’t replicate in-house. PR is all the more important in the cases of small businesses and SMEs where establishing a foothold within an industry is already so difficult. Their benefits are manifold and not to be underestimated. There are aspects of marketing where you can get away with undertaking it in-house; PR is not one of those disciplines, however. It’s simply too complex and requires too much expertise. So, if you’d like to find out more about our PR agency in Essex, then get in touch! Contact VerriBerri today on 01376 386 850. We’d love to discuss further where we could take your company. If you’ve plateaued as a business, PR will unlock new areas of growth.
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