What To Look For In A Creative Agency In Essex?
The word creative is all encompassing, really. Covering everything from graphic design to poetry, from acting to architecture. There’s a staggering number of ways in which you can be creative if you set your mind to it. For some people, however, creativity doesn’t come quite so easily. What they lack for in the more out-of-the-box they make up for with a sharp, analytical mind – with reason and logic.
You rarely find someone who can seamlessly marry the two in one singular personality. The best businesses are those that manage to find a combination of the creative and the logical. Unfortunately, the very nature of a company being specific to its industry, means that a lot of businesses simply don’t have the creative types within their ranks to push onto the next level. That’s where a creative agency in Essex such as ours comes in. The team here at VerriBerri; an agency known for their fresh and creative approach, wanted to discuss the various exciting ways in which an agency can benefit a business. Read on!
Innovative Campaigns
Many of the ways that businesses market themselves have been done before. The advertising campaigns are staid, the branding lacking in ambition. Many companies simply make do with putting something out with their name on, expecting to reap them remarkable returns within seconds. Well, unfortunately, you reap what you sew and if the seeds you’re planting are from an average stock, then don’t be surprised when the resulting crops don’t exactly set the world alight.
By using a creative agency in Essex; on the other hand, you open up a whole new, previously unexplored field full of opportunities. The whole premise of such agencies is to think laterally, to produce abstract and exciting ideas that haven’t been seen before. Agencies can do this because their teams comprise vastly different people; all people who are creatives, but all also people with varying perspectives, outlooks on life and personalities. Smashing these differing ideas produces new strands, new trains of thought on which campaigns can be based. Think of it like a particle collider; two known quantities being forced into one another and creating something entirely new as a result.
What Does A Creative Agency In Essex Look Like?
In practical terms; an agency such as ours will have various different creative departments all working in conjunction with one another to achieve the best possible results. Collaborative instinct is something that comes naturally to most creatives and here at our agency we make the most of it. The range of departments includes:
- Content creators. Being able to string a sentence together is a far cry from being able to pen something engaging, memorable and eye-catching. Most businesses simply reel out some text for their campaigns and websites without giving it too much thought. Few of them fully appreciate the impact that words can have. Fewer still the art of crafting a slogan. This is why you see so many clichéd and tacky advertising brand slogans. A content creator (at least a half-decent one) can conjure up comical words, words that don’t patronise, words that explain and words that people can empathise with. A good content creator will convey just as much in what they don’t say, as what they do.
- Social media specialists. Social media has become an inescapable part of life, we’re surrounded by various platforms, all of which have more access to our data than we’d probably like to think about. The prevalence of these platforms offers scope for great growth combined with real creativity. Producing content to put in an Instagram grid and witty one liners to grace Twitter with have become art forms and specialisms in their own right.
- Graphic designers. A picture can tell a thousand words, that’s what they say isn’t it? Whilst our content creators may be aggrieved by this statement, there’s certainly some truth in it. With just a few strokes of the pen, a graphic designer can magic up something from nothing. They’re fantastic, therefore, for those companies looking for a distinctive and strong sense of self, the sorts of businesses aiming to be a brand.
- PR executives. People who work in PR are as creative as they come; spinning campaigns this way and that, and spiriting up articles where seemingly there was nothing to work with. Moreover, they secure businesses invaluable coverage and exposure to build a brand’s overall recognition.
Is Creativity Necessary?
There are those who may argue that a creative agency is a luxury, something that’s surplus to requirement. Biased though we may be, we believe this couldn’t be further from the truth. Any business has to have a core to it, a heart and soul. If not for the industry you’re in, then at least for its employees. Without an identity, it becomes virtually impossible to motivate staff enough to get behind your central message, whatever that may be.
If you have strong branding and content bespoke to your business, however, you begin to build that identity into your company. Your journey is one that employees look to get on board with rather than jump off from. The importance of heart cannot be overstated and it is creativity that builds that up brick by brick. And it goes beyond this. Creativity, more generally, is essential to life. It’s what brings us together, consoles us through hard times and makes us laugh that ugly laugh in good times. Without creativity, the world wouldn’t just be dull and lifeless, it wouldn’t function altogether.
Contact Us
Without creativity, a business is only going to get so far – and that’s regardless of how supposedly dry a business may be. Even the most corporate companies need to catch the eye in some way or other. So, if you’d like to find out more about our creative agency in Essex, then get in touch! Contact VerriBerri today on 01376 386 850. Our team would love to meet with yours and discuss how we can spur your business forwards to new, successful heights.
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