Our Digital Marketing Agency In Essex – Take On What Online Marketing Gives You
Most marketing takes place online nowadays and it’s no wonder why. The kinds of opportunities online marketing affords is second to none. That’s not to say that more analogue variants don’t still have their place, but the digital arena is certainly where marketing is at, so to speak. The variety, scale and quality of marketing at your disposal with the internet and what’s entailed therein make it every marketer’s best friend.
The team here at VerriBerri, a leading digital marketing agency in Essex, wanted to look at what online opportunities in marketing give you that their more traditional counterparts don’t.
Easy Adaptability
Traditionally, once a marketing strategy was in place, it was virtually set in stone. It became difficult to alter things and make adjustments once things were set in motion. Not that they were impossible to change, but there was certainly a lesser amount of flexibility when compared with now. Nowadays, you can adjust strategies in real-time, analysing results as and when they come in rather than having to wait days, or weeks even, for feedback of any sort.
If something isn’t working, it’s easily rectifiable. With a print advertising campaign; if something put out has missed the mark; then there’s not a lot you can do about it. A digital ad can be fine-tuned and refined. This is done according to location, demographic, target audiences etc. The world is one big digital oyster with online marketing and advertising. You’d be hard-pressed to find a digital marketing agency in Essex who disagree!
Audience Numbers
The audience you can attract through online means is unparalleled. Even the most widely circulated of national newspapers have nothing in comparison with the kinds of figures you achieve by using social media, say. In 2019, for example, there were an estimated 5.112 billion unique mobile phone users – that’s too sizeable a chunk to be missing out on!
Whereas with traditional marketing you may only have reached a few thousand people; now you can reach tens or hundreds of thousands and all relatively easily through a combination of steady social media growth and SEO (search engine optimisation) work.
Not only that, but it’s incredibly difficult to interact with your audience with traditional marketing, whereas digital marketing offers up interactive opportunities in abundance. So not only are more people being accessed, but you’re actually getting to engage with them on top of that.
Much More Focused Targeting
Now, just because the audience numbers may be higher, that isn’t to say that you can’t still be targeted with your marketing. When it comes to online marketing, you can both have your cake and eat it (at least to a certain extent). Thanks to hashtags and internet algorithms, you can easily tailor your marketing campaign to the audiences that you want.
That as opposed to putting it out there and seeing what garners traction – the marketing equivalent of throwing mud at a wall and waiting to see what sticks. Here at our digital marketing agency in Essex; we have a team of specialists who know exactly how and where to target a client’s marketing efforts.
We’re Only Going To Get More Digital
Whilst some older folk may wince at the prospect of an even more digitally-centred future, the truth is that that will most likely be the case. The world revolves around data now; it is without a shadow of a doubt the most valuable currency on the globe.
Future technologies such as virtual and augmented reality are already starting to be adopted into more avant garde marketing campaigns, whilst it’s only a matter of time before we see the trappings of artificial intelligence make their mark within the four walls of agencies across the planet. Algorithms are becoming more advanced, processes more streamlined, the online functionality now at our disposal is truly staggering.
The Forms Of Digital Marketing
So, now you know what the benefits of digital marketing are, what about the disciplines, themselves? Well, firstly there’s social media marketing which we’ve already touched upon. Every social media platform can be utilised for marketing in one way or another, and which one you use very much depends on what your business is. A more slick, corporate business would look to primarily use LinkedIn, for example. By contrast, kids brands would do well to utilise TikTok and jump aboard its global popularity.
Beyond social media, there’s content creation. This entails blog writing, advertising campaigns and also often SEO work. If a content creator isn’t versed in the back-end of a website, then an agency may have its own SEO specialist. These professionals look to get your business ranking higher up on the search engine results pages (SERPs). They do this by optimising both the content a website puts out, as well as the website’s structure, itself.
After the SEO specialists, comes the graphic designers. These artistic experts create graphics for everything from advertising campaigns to websites, from blog infographics to gifs for social media. Graphic designers are what makes an online marketing agency’s engine tick. Without them, the branding of many a big company would be non-existent. An agency may also have business development departments, videography suites and PR teams (which, yes, do come under the marketing bracket as well as their own).
Contact US
We’ve been in a digital era for some time now, and marketing has evolved accordingly. If you want your company or business to get the most out of its marketing; then you too should be looking to go digital. It will save you time, money and stress in the long run. So, if you’d like to find out more about our digital marketing agency in Essex, then get in touch! Contact VerriBerri today on 01376 386 850. We’d love to sit down, have a chat, whether that be in person, over the phone or via Zoom; and discuss where we can take your business.
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