Getting The Most For Your Business With An Essex Graphic Design Agency
In order to stand out as a business today, you need to have something that makes you stand out from the crowd. A certain something that does enough for your brand to be the one that catches people’s eyes. It’s not an easy thing to do, and many businesses have tried and failed over the years. There’s one thing more than anything else, however, that can help you achieve this level of individuality. Graphic design. We’re simple creatures us human beings, and we think primarily based on what we see. If we see something aesthetically pleasing, we tend to think more favourably on it. The team here at VerriBerri, a renowned Essex graphic design agency, wanted to look at the different services a graphic design team can help with.
Leaping To New Heights Thanks To Logo Design
Often the first thing you see of a business, the logo is a crucial facet of any brand’s marketing. If you have a distinctive, sleek logo, then you’re likely to get noticed. If you have something bland and unimaginative, however, you’ll not stand out. As we’ve established, if you want to succeed then failing to stand out isn’t an option. A graphic designer will sit down with your brand and ask you questions, digesting its core values.
Once they feel they know the feel of your brand, then they’ll sit down and get to work. Usually, they’ll come up with several logo ideas given that it’s such a crucial part of branding. The whole process is much more collaborative than you might have initially imagined; revisions and edits are par for the course, and the designer will work with you until you’re happy with it. Our Essex graphic design agency features designers with diverse artistic backgrounds; this helps give all our design work an unmistakeably fresh and exciting feel.
Weaving Magic With Website Design
Your website should be the place where you champion your product or service more than anywhere else. It’s your showcase, your piece de resistance, as it were. If it doesn’t look the part, then that sets a negative precedent for anything else related to your brand. Your social media marketing, magazine features and networking will count for very little if your website isn’t up to scratch.
This is why it’s so pivotal that there are themes and continuity within your website’s design. Each page should feel a component part of the site as a larger whole. If you’ve got hodge-podge bits of design all over your site, then it will come across as discordant. There’ll be a feeling to your website that it doesn’t quite fit. This feeling should not be underestimated given how important first impressions are. If you click onto a website and see one well put-together package, then you’re going to be left thinking – professional.
Inform And Impress With Infographic Design
I’ve been on countless blogs in my time that have whacked in an infographic purely for the sake of it. They’ve obviously read somewhere that it makes your content more professional-looking. What they never seem to realise, however, is that they still need to be well-made to leave a good impression. When done well, infographics help convey your authority and are informative tools that balance style with substance.
Poorly done infographics tend to comprise either too much information and text, or overly fussy art and design. Good graphic designers are able to strike that balance, as well as coming up with original designs; lots of infographics use a staid, overdone format which is why we look to always think of new abstract means of creating infographics. Infographics help give your blogs something a little different.
They also break up the paragraphs so that you’re not scrolling through endless reams of text. An additional extra benefit to having graphics created for blogs (whether infographics or something more general) is that it’s original content. Google, and we cannot stress this enough, loves original content and values it highly. The more original content you post, the more likely you are to have better SEO value. The better SEO (Search Engine Optimisation) value you have, the higher you’ll rank on Google. Other search engines are of course available!
Stepping Up Your Social Media Game
With apps like Instagram, something that’s become key in recent times is the importance of the grid. This is most obvious in Instagram which has a literal grid, but the same processes can be applied to any social media platform. It focuses on having a consistent, recurring pattern in the content you post. For example, a product photo, a graphic, a ‘meet the team photo’ – repeat. Recently, there’s been an increased impetus placed on how aesthetic your grid is.
The quality of grids is getting higher and higher across all sectors; having specially curated graphic design graphics is still something that sets brands apart, however. We’d even go as far as to say that to go from a good grid to a great grid, graphic design is essential. Our Essex graphic design agency are experienced in creating content purely for the purpose of use on social media. Not only that, but once said content is created, we have specialist social media account managers. These are professionals who manage, schedule and publish content. They also interact with users and help build a bigger, more sustainable following.
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Graphic design is to a brand what the final lick of paint is to a newly made car. Without it, you notice its absence and you’ll find it less appealing. In other words, graphic design is crucial for the success of any modern-day business. Though that may sound dramatic, we believe it to be wholly true. So, if you’d like to find out more about our Essex graphic design agency, then get in touch! Contact VerriBerri today on 01376 386 850. We’d love to take you through some of our design portfolios to showcase what we could offer you.
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