Style And Substance With A Design Agency In Essex
There’s no getting around the fact that we’re highly visual creatures, us human beings. Whether it’s shopping for clothes, food, gadgetry or anything else; when we like what we see with our eyes, we’re usually far more likely to make a purchase. With the competition amongst businesses as fierce as it’s ever been, the window in which you can secure customers is narrowing all the time. You need to make an impression, one which lasts, and that’s not easy to do. Especially when everyone else is trying to do exactly the same thing. Great design, however, is one such way in which you can gain that competitive edge. The team here at VerriBerri, a leading design agency in Essex, wanted to look at the various ways in which graphic design work can benefit a company and its progress.
Elevate Your Professionalism
With a design agency in Essex, you’ll be able to transform your business from good to great. It’s as simple as that. Professionalism is obviously crucial in both the corporate and consumer worlds. Without it, you’re going to struggle, and then some. The thing with good design, is that when it’s there you don’t necessarily notice it, at least not all of the time. What is evident, is when there’s a lack of good design. It’s instantly noticeable and a big turn-off for potential customers.
Many people forego having design work done for fear of the end results not really ‘getting’ the company’s tone, a fear that they may not quite hit the mark. The worry being that your business ends up working around the design rather than the other way around. This, however, couldn’t be further from the truth. A huge part of the design process is the designer getting to know your company inside out.
Its values and ethos, its existing/desired style and direction and tones, emotions and feelings that your business always looks to hit. This is as much a part of the actual design work, itself, so if there’s one thing you should never fear; it’s that design work can’t be made to suit your company.
Beating Imposter Syndrome
We’ve all had imposter syndrome in one guise or another over the years. That nagging self-doubt that often prevents you from going at something wholeheartedly. The anxiety that ends up with you leaving 5% or so in the tank. Without meaning to sound too clichéd or faux-inspirational, the truth is that your own lack of self-confidence is often what holds a business from progressing. There’s often a phrase which is wheeled during the ‘imposter syndrome’ conversation, and that’s fake it until you make it. Whether you fully believe what you’re telling yourself or not, the confidence which you place within your company needs to be resolute and steadfast.
An easy way to help instil such a business-wide feeling of belief, is through design work. At our design agency in Essex, we often tell our customers that as much as a design project will benefit a business tangibly, it will also significantly enhance the intangible, the company self-belief. Upon having design work done, you’ll start to look at your company from the perspective that you deserve to occupy that space of the industry, and that’s invaluable.
Fresh Lick Of Paint With A Rebrand
Just because your business is well-established doesn’t mean you can’t benefit from graphic design work. If anything, it’s more of a reason to implement it! Even huge corporates have a facelift every once in a while; this helps to keep businesses feeling dynamic and energetic, and that they’re moving in a positive direction. The worst thing for a business is to be stagnant, because that signifies complacency. A rebrand or re-design mitigates this, and shows clear intent from a company that it wants to keep pushing forwards.
The other thing worth noting is that companies change! A business may start out offering one main service, and within a few years be focused on something else entirely! In this instance, their design and branding may be out-dated, failing to represent the business’ more recent change in direction. That’s not to say that design changes have to be drastic. Oftentimes, in fact, changes may only be subtle, stylistic alterations rather than a big, sweeping overhaul. In fact, arguably these smaller refinements work better because you’ve already got a base on which to build, a foundation which customers already know and recognise. The degree to which your company’s branding should change depends entirely on you company’s updated goals.
Good Design Enhances Your Service, It’s Not A Replacement For The Service Itself
Finally, we’d like to touch on the idea that design work should be implemented to enhance your brand and your service, not be used instead of it. What we mean by this is that far too many brands fork out capital on having branding work carried out, for instance, when the service it represents is below par, to say the least. Your foremost priority as a business should always be the service you’re offering. There’s no denying that design and branding also plays a crucial part, but the part it plays is one in tandem with the service, working alongsideit. It should never be used to paper over a company’s cracks or obvious shortcomings.
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Design, in a marketing context, is a fascinating discipline. On one hand, it draws (no pun intended) from the world of art, harnessing creative flair and tapping into the recesses of the imagination. By the same token, however, it’s about digesting a client’s vision and meeting their brief. As balancing acts go, it’s one of the more nuanced and intricate. So, if you’d like to find out more about our design agency in Essex, or any of our team, then get in touch! Contact VerriBerri today on 01376 386 850. We’d love to have a meeting, virtually or in person, to discuss where we think we can take your brand.