Coming out of the pandemic, our public relations company in Essex wanted to discuss business event management.
Events have not been at the forefront of anyone’s mind in recent months. Unless you’ve been living under an extremely sanitary rock, I’m sure you don’t need us to explain why. But, as a sense of normality (or as close as we can get) is slowly washing across the nation, and with that we can expect certain events to start back up before too long.
The event in question could be a workshop, an awards ceremony, or anything in between. Regardless, any event be utilized for the purpose of your brand’s marketing. An event isn’t something that can just be thrown together at the last minute, however. They require extensive planning and meticulous management.
Here at VerriBerri, a leading public relations company in Essex, we know exactly what goes into a successful event; both in theory and in practice! In this blog we will go through everything you need to consider when it comes to organizing an event for your brand – keeping both the short-term successes and the long-term triumphs in mind!
Never Too Much Planning!
How long do you think you should be planning your event in advance? We recommend several months, at least. Any potential problems or oversights will be much easier to pinpoint if you give yourself the time to do so.
Your plan may seem flawless on paper, but with time, some red flags and other logistical flaws will undoubtedly arise. But all is not lost just because your plan wasn’t perfect from the get-go. In fact, if you proceed to the day of your event with no revisions to your initial plan, you’re either a planning god or goddess, or something is likely to go wrong.
Making sure you’re able to mitigate any risks well in advance is preferable to putting out fires on the day of the event. There’s lots of advice you can take from this blog, but if there was one tip you were going to take to heart, we would want it to be this. Leaving anything in life to the last minute is going to give you subpar results – events are no different. Want your event to go without a hitch? Then follow our PR agency’s advice and plan, plan, and plan!
Be Flexible Around Your Goal
Everything we’ve just said about planning is true: the more you plan, the more likely your event will go well. But, it’s important to understand that even with months upon months of planning, things may still go wrong. That’s just a fact of life, and it’s essential that you’re able to work around the potential problems.
If your planning was on point, then it’s likely these unexpected issues will be due to uncontrollable variables. This could be anything from an important guest coming down with an awful cold, or perhaps your catering company breaking down on the drive over. Whatever the issue, it’s important you keep a level head, think laterally, and find a flexible solution.
An element of compromise is likely to be necessary in a situation like this. Whilst it’s going to be frustrating, your guests are probably going to be much more understanding than you initially expect when it feels like your event is crumbling around you.
Our public relations company in Essex has helped turn many potential disasters into successful events through a mixture of extensive planning, adaptability and versatility. It’s not over until the fat lady sings, as they say. So, unless your event is over and everyone has gone home, be ready to make some last-minute changes!
Stay True to Your Brand
Some events can be very formal affairs, but make sure not to forget the original authenticity of your brand. Don’t ever try to be something you’re not. It will appear transparent and patronising to those in attendance. And, even worse, you will certainly regret your moment of pretentious imprecision. People will be at your event because they will want to see your brand.
On the other side of things, a general sense of corporate professionalism is probably going to be expected from your event. Your brand may give a cool and casual impression, but you don’t want to act so flippant at your event that your guests feel as though you genuinely don’t care.
If you have a deep-rooted understanding of what your brand stands for and are able to read the tone of the event, then you should be able to walk the fine line of professionalism and relaxed confidence. A certain level of self-examination is often required when setting up an event, in order to make the best impression possible.
Take Advantage of the Event
To make the most out of any event you set up for your brand, it’s important that you solidify its existence through platforms, such as Instagram. Not all in one go either. It’s a good idea to have fresh content to rely on further down the line, to remind people of your brand’s successes. Varied and high-quality content is vital in the marketing of today’s world – trust us, we’re a marketing company.
At our content marketing agency, something we see a lot is clients with a severe lack of original content. This could mean an over reliance of stock imagery, or perhaps just a general thoughtlessness of how and when they put out their content.
This stems beyond social media platforms too. In fact, it’s even more important on your site! If you are lacking original content; your SEO value will not be nearly as good as it could be.
Ultimately, an event is an excellent way to build up your brand’s reputation and forge connections; but this is only the case if the event is planned and managed well! Running an event might not be your strong suit, and there’s nothing wrong with that. It’s exactly what we’re here for! If seeking help elsewhere seems like the most sensible option for you, it sounds like you need a public relations company! You can get in touch with VerriBerri today on 01376 386 850. Or just click here!