Our social media agency in Essex has had lots of enquiries in the past few months from companies asking us for our expert knowledge. It’s 2020 and social media is more popular than ever; making it the perfect asset for all companies to nurture.
With the recent pandemic in mind, 2020 has been a terrible year for a lot of companies. Despite the economic crisis, social media outlets have been thriving. With everyone being locked indoors for months on end, our phones have become our best friends. Whether on the sofa, waiting for a bus, or even at work; social media is an element in all our lives in one way or another. Here at VerriBerri we have seen first-hand just how positive social media can be to a business. Confident of our results, our social media agency in Essex can work with you collaboratively to bring together your company and your target audience through the online world.
Why Do You Need Social Media?
Besides the fact that 90.4% of millennials use social media actively in one form or another; social media has a never-ending list of benefits.
Brand awareness is always a main aim of every marketing strategy. Social media definitely doesn’t fall short when it comes to getting people talking about your brand; meaning more recognition for you.
Leading on from brand awareness, having more people talking about you is naturally going to pique their interest. This will then have the knock-on effect of increasing your websites traffic. From an SEO stance, having lots of traffic to your website will boost your Google ranking much higher than before; contributing to yet again, even more brand awareness and higher sales.
Looking more closely at SEO, social media is linked to off-site search engine optimization. The way it works is by contributing to your EAT. Standing for expertise, authority, and trustworthiness; EAT is an anagram Google use to assess how SEO compliant your website is. Having a good social media following with regular content posted adds to the ‘trustworthy’ aspect of EAT. This means Google will be more willing to rank you higher on the SERP. This is because like with anything, Google understands that when something is recommended and shared by others, it is more trustworthy over other competitors in the market. This does of course, link to engagement, so you cannot just buy followers!
Knowing that your marketing campaign is succeeding is important. Posting about things your followers aren’t interested in can end up damaging your reputation. Nobody wants their goods or services to come across as pushy and annoying. This being said, almost every social media app has a way for you to monitor your progression. Although each platform likes to be unique in the terms they use, the main ways to tell your posts are doing well is by looking at your engagement. Likes, comments, shares and also gaining new followers are a good indicator of what content your customers like seeing.
Instagram is a video and photo sharing platform. Bursting at the seams with creativity, Instagram is the perfect place for marketing any company with a visual product. With 75% of 18-24 year olds reportedly using the programme, the demographic of this platform is very much angled at the younger generation. Chances are, if you are a fun, vibrant and creative brand you are bound to do well marketing your good or service here.
One of the most used platforms, Facebook is still very much alive. Although its demographic is mixed, our social media agency in Essex have always found marketing products aimed at women over 30 the most successful. Lifestyle, family, and makeup brands (to name a few) are some of the industries we find get a lot of engagement. In terms of the content shared, we discovered that photos and videos perform the best; so it’s best to stick to those.
The king of the business world is LinkedIn. Perfect for anyone looking to carry out B2B marketing, LinkedIn is the best place for corporate companies looking to push their services. With a 57% male and 43% female user base, gender demographics don’t tend to have a very big impact. It is important to note however that this kind of platform requires much more professional content.
With a fairly mixed demographic, Twitter is heavily dependent on the industry you are trying to market. Queen of memes and GIF’s, Twitter is perceived as being a very relaxed site. Lots of consumers use Twitter for its news feature so they can keep up to date. Businesses on the other hand tend to use Twitter to make them come across more relatable and personable. Sharing comedic GIF’s are a great way of doing this. The only downside to Twitter however is that to get the recognition you deserve; their algorithm usually likes you to post extremely frequently. We mean 4 posts a day… talk about needy!
Pintrest
Pinterest is a bit more of a difficult one to get your head around. Although less popular than when it first came out, it can still be a useful tool for marketing products. Most commonly used for people to create mood boards, Pinterest could be particularly good for homeware and fashion brands. Like Instagram it is a very visual platform meaning companies with a physical product could potentially do well here.
Youtube
With YouTube having such a massive audience, content on the platform has the ability to reach anyone. Youtubers are a huge part of the influencer industry and getting them to talk about your products can be massive. Hiring a social media agency in Essex like ours can give you the platform you need to liaise with creators. Paid advertisement is also massive when it comes to marketing on YouTube. If you can have your product featuring on a video that will get a few hundred thousand likes (or even better a few million) the exposure you will get can be immense.
Contact Us
As you can see, social media has masses of advantages as well as a few disadvantages. If this is something you’re looking to invest in, our social media agency in Essex would love to help. To get in touch, click here.