Here at our fintech marketing agency, we have years of experience working collaboratively with companies within the industry. Creating bespoke packages for all of our clients, we’re confident in our delivery and results. Although not all marketing services may be suitable for fintech companies specifically, we can still offer a whole range of services all the way from PR to the more technical side of things with SEO.
Why Fintech Marketing is Difficult
Despite having a wealth of knowledge within the industry, we’re not immune to the difficulties that come with marketing fintech brands. The knowledge of the hurdles means we know what the difficulties are and how to tackle them best. What we’ll talk about next are some of the reasons why you need a fintech marketing agency.
The industry is worth billions. Naturally, this means the market is flooded with competitors claiming to be the best at what they do. It’s expected that people gravitate to the most lucrative markets and this industry is no exception. Pushing past your competitors to get to the top can be tricky. This means your marketing strategy needs to be solid and well thought out. Even the smallest weakness in your plan can be detrimental to your results. Having been a fintech marketing agency for almost 12 years; we have been through all the trial and error stage and know exactly what is most effective. This means you won’t need to waste time and money trialling things that may not work.
As well as being in a saturated market, the industry can come under the umbrella of financial regulators. This makes matters very difficult when it comes to marketing. Here at our fintech marketing agency, we understand the technicalities behind those who are effected. We have spent years perfecting ways of marketing that offers both results and compliance.
The complexity of financial technology can be hard for the average person to get their head around. Although it is easy to get caught up in the jargon surrounding this industry; getting your customers to understand what it is that you do, why they need your product, and how it works is easier said than done. We can help get your concepts across to your target market creating a boost in your enquires and thereby sales.
The Best Strategies to Target for Fintech
Naturally, being in the fintech industry means you need to keep things professional. It’s for this reason that your marketing strategy needs to be targeted and specific. Not every strategy will work for everyone; however, there is a whole host of things we can potentially explore. Let’s take a closer look at the best avenues for fintech companies to focus on.
SEO & PPC
SEO can be hard to wrap your head around; however, search engine optimization definitely isn’t something to overlook. In a sea full of competitors, your company will want to know without doubt that you’ll stand out over others. Appearing at the top of the search engine results page (SERP) will allow you to be that step ahead. When people don’t necessarily have a biased opinion towards one company or another, it is important you take this opportunity to sway them. With the industry being so fast-paced, people often don’t have time to look through pages and pages of information. Appearing higher than other businesses will mean you’re more likely to be seen and in turn, more likely to get sales. In fact, statistically you are over 56% more likely to receive a click to your site if you are in the top three results.
PPC is a much easier concept to understand than SEO. Pay-per-click (PPC) is everywhere you look and often, we don’t even notice it. Essentially, you can get your business to appear on someone else’s website in an advert on the side of the page. Each time someone clicks on that ad, it will take them to your website. The clue is in the name – you pay per click! When you target the correct websites to appear on, this can be monumental for your revenue.
Social Media Management
It would be unfair of me to tie every fintech company under one bracket; however, it’s highly unlikely that any company in the financial sector would utilize the likes of Facebook with success. Unless, of course, you have a very whacky USP. Focussing more closely on the most common types of fintech businesses; utilizing LinkedIn as your chosen platform will be massive for your brand.
If you’re not already on LinkedIn, you need to be. Although it has relaxed a small amount across the years, predominantly, they are still a very corporate and polished platform. Over 30 million companies are reported to be on LinkedIn currently and the number is growing daily.
Where people often pursue assistance from a fintech marketing agency is when it comes to knowing what sort of content to post. Being original in such a well-used space can be near impossible sometimes. This being said, combining the ideation between your company and ours is bound to spring up some authentic ideas. Going further, social media management can be time consuming. Handing this responsibility to a marketing company takes away this stress from you meaning you can focus on other things more closely.
Public Relations (PR)
PR is something we’re very passionate about pushing. Every business can benefit from public relations no matter the sector you are in. With our international contacts and links to the media, the heights your brand can reach from investing in PR are endless. When looking more closely at PR for fintech companies specifically, our main aim would be to secure publications in the likes of the Financial Times and The Guardian. The amount of people you can then reach from this is bound to generate an impressive ROI. Our fintech clients have featured everywhere from Forbes to Real Business; and Fintech Direct to IBS Intelligence.
Contact Us
If you like what you’ve read and think your fintech company could benefit from the likes of our fintech marketing agency, we would be happy to discuss it further. Tailoring our packages to our clients, we are able to work with any budget. What’s moHaving been a fintech marketing agency for almost 12 years;re, we won’t make promises we can’t keep! To get in touch, click here.