Here at VerriBerri, we have been a small business marketing agency for almost 12 years. Having won many awards and helped hundreds of clients across a range of sectors; we believe in the delivery of our results. What’s more, being a small business ourselves, we have a mutual understanding when it comes to knowing how important it is to stick to your budget, as well as a plethora of other things.
How to Cut Costs
As a small business marketing agency, we are constantly being asked how to best cut costs when it comes to marketing. There are hundreds of marketing companies in London and often, they may be the first port of call for companies when they’re searching for an agency. Having said this, if money is tight, you should really be avoiding these agencies and looking outside of the city. With the London postcode comes much higher costs. By choosing an agency outside of Essex, you’ll most likely more than half the cost of your marketing without having to compromise on quality.
Here at VerriBerri, we understand that no two businesses are the same. It’s for this reason that we only ever offer completely bespoke packages specific to your company. This means we are able to cut out unnecessary steps and save you money along the way. Not every business will need all of our services therefore, it would be irresponsible and dishonest for us to try and sell you everything we offer. What’s more, we’re completely open to acting as a consultancy for you. If your budget is low, you may find it beneficial just to use us for coming up with ideas and some creative direction.
As well as this, there are definitely some aspects of marketing that you can try to do yourselves. Social media management is something lots of companies attempt themselves and often, they’re successful with it. Despite this, you do need to be wary of how time-consuming marketing can be. It may be more cost-efficient to outsource to a small business marketing agency dependant on how regular you want to post.
What Marketing Can Do for You
In order for you to understand the importance of marketing for small businesses, it would probably be good to start with advising you what marketing can do for your company. The end goal of every marketing campaign is to help boost your sales and revenue. If it didn’t do this, there would be no point in starting with it in the first place. When done properly, marketing should give you a pretty impressive ROI.
The way in which marketing can improve your sales is mainly going to be through boosting your brand recognition. Marketing allows you to make noise within your industry and be heard by not only your target market but other demographics too. It can help to imprint your brand into their memory which will in turn generate a lot of word of mouth for your business. As well as this, having more awareness surrounding your brand will only mean more traffic to your website.
Where to Start
Once you’ve decided to start marketing your brand, you may be left wondering where to start. With so many avenues to go down, it’s no wonder it can become overwhelming. This is often where people find it beneficial to outsource this work to a small business marketing agency. Having said this, lets discuss some of the first port of calls you should make.
Social Media Management
As previously discussed, social media is something you may want to attempt yourself. Either way, it’s definitely something you need to be considering. Social media often gets a bad rap when it comes to business because people are conscious that it can often open you up for controversy. It’s understandable that people may be hesitant to modernise their company, especially if you’ve been running for many years without it. Despite this, it really is the only way forward. If you’re not utilising its benefits, it’s likely you’ll get swept under the rug and forgotten about.
It’s 2020 and the number of dodgy brands out there are unfortunately on the rise. As a result of this, the general public have had to become much wiser when shopping. If you’re not an already established brand, it’s likely people will check you out before buying from your website. Social media is a great way of confirming you’re legitimate. As well as this, it can be a great way to connect with potential customers, showcase your work and get your name out there.
Public Relations
Lots of people are apprehensive when it comes to PR due to the unpredictability of it. It’s for this reason that we like to show our integrity through guaranteeing our PR results. Public relations can be massive for smaller businesses. With the pandemic still looming over our heads, now more than ever people are wanting to help those struggling to survive the recession we’ve been lunged into. By appearing in any kind of publication it’s bound to help you reach an entirely new market giving your brand more exposure. Furthermore, you could even look into influencer collaborations if you’re looking to break into new markets.
SEO
How often do you enter the realms of the second page of Google results? I’m assuming your answer is never. Being a small business, it’s unlikely that everyone in your area knows who you are. If you’re not appearing as high as possible on the SERP, it’s likely things will stay that way. Putting time and money into improving your SEO is invaluable. Not only will it mean more people are aware of your existence, but it will also help you get a step ahead of your competitors.
Contact Us
No matter the size of your business, everyone needs some aspect of marketing to keep their business current. Whether it’s an all-round approach or you’re just looking to take on certain areas of marketing, we would be more than happy to help. Having been a small business marketing agency for over a decade we are specialists in helping boost our clients brand awareness. To get in touch with somebody today, click here!