Our business marketing agency are based in Essex, just outside of Chelmsford. We work alongside a range of clients to bring them effective marketing techniques that help to establish them in their industry. Seeing other businesses grow alongside us is our passion and we’re always ready with authentic ideas at hand.
Is Marketing Advertising?
When clients first approach us, we’re often asked what the difference between marketing and advertising is. In its simplest form, marketing is a much more effective way to persuade people to buy your products. Essentially, you get the same results (and in some cases better) as advertising without pushing it down people’s throats. Additionally, it’s far less costly. As a business marketing agency, it’s our job to advise where your time is best spent and how to see the best results. We’re also responsible for carrying out the implementation of the marketing itself, in addition to the strategy. Marketing has a whole host of advantages which we’ll cover later, but the main aim is to improve the visibility of your brand.
So, How Do We Do It?
Before putting together a marketing strategy, you first need to know who your target audience are. This then sets the tone when it comes to picking which aspects of marketing are right for you. Marketing is a very versatile thing. It can be adapted for every business no matter your industry. As you’d expect, the more methods of marketing you employ, the better ROI you’ll see.
Search Engine Optimisation (SEO)
Search engine optimisation (SEO) refers to improving where you rank within search engines. Being the search engine giant that it is, Google have their own set of rules when it comes to what a website should be like. Better known as the Google algorithm. This entails things such as load speed, back linking, content creation, and many other factors. The more you satisfy each of these needs, the more Google will reward you in terms of pushing you higher on the SERP.
The reason SEO is so vital to business is simply because it rapidly boosts your website traffic. If you’re in a saturated market or are a smaller company, people may not be aware of your existence. When people search for your services, if you’re not within the first few results, you’re probably going to go unnoticed. As time goes on, this continues to happen. This means that all of your potential customers are going elsewhere for what they need. If you can improve your SEO value however, you’re going to rank better. This means your website will appear higher in more searches, which tempts people to your site. Naturally, this will result in higher sales.
Social Media Management
Social media is a massive part of a lot of people’s lives. Whether you love it or hate it, you need it in order for your business to succeed. The more ground you’re able to cover, the more people will know your company.
For most people, they struggle with social media in terms of knowing which platforms to utilise. With so many to choose from, it’s no wonder it gets overwhelming. This is where you may find getting in touch with a business marketing agency useful. We’re well trained on almost every social media platform there is; meaning you won’t waste time where you don’t need too. What’s more, we can even handle your engagement and enquiries. What we offer is ‘full service’ in every sense of the word.
Graphic Design
We all know that first impressions count. Whilst we may believe in giving second chances, it’s best to get it right from the off. Tainting potential customers views of your business is hard to undo. Your website and branding speak volumes about who you are as a company. It has the potential to make or break your business. Get it wrong and you’ll be kissing goodbye to sales. Get in right and you will see huge growth.
At our business marketing agency, we know exactly what your audience want to see. Whether you’re in need of business cards, website design, branding, or strategy; we’re more than happy to give creative direction. We’re a inspired bunch of individuals and getting stuck into graphic design projects is a massive strength for us.
Public Relations
When it comes down to public relations, there are a few different directions you can take. You could either go down the route of appearing in newspaper and magazine articles or you may choose to utilise the platforms of influencers. Either way, you’re going to reach both your current audience as well as potential customers you may not have otherwise touched.
When making decisions, we often seek the advice of those that we trust. For some, that’s the influencers we follow on social media and for others, it’s the material we read. No matter what direction in PR you take, you’re going to see a rise in profits. Digital PR will also help with gaining back links to improve your SEO value!
Why You Need Marketing
As well as promoting brand visibility and attracting new customers, marketing also has a lot of other perks. For example, you can even utilise your social media platforms for customer service.
Loyalty is vital. If you can get your customers to keep coming back for more, you’re onto a winner. Marketing promotes this loyalty. Whatever approach you take, if done well, you’re going to make people feel like they don’t want to miss out. For example, marketing has been huge for McDonalds through the years. When they release their Christmas ranges, people flock to get their hands on the newest burger. This is because they want to feel involved and part of something. This helps boost their sales, not only during the festive period but all year round.
As well as the above, marketing also allows you to get ahead of your competitors. If you’re able to distinguish yourself amongst the chaos, people will remember you. The more they do this, the more they’re likely to come to you over other businesses. Once comfortable, they won’t want to switch. Marketing is amazing if you’re wanting to get to the forefront of your industry.
Get in Touch
If marketing sounds like something your company could do with, why not get in touch with a business marketing agency? Not only will we save you a whole lot of stress, but we’ll also be much more cost-efficient too! To do so, give the office a call on 01376386850 or alternatively, you can click here!