Why You Need Marketing for Accounting Firms
It’s a well-known fact that one of the easiest ways to build your brand visibility is through marketing. Despite this, there are still plenty of companies out there who aren’t putting any of their energy into this area. Often, this is down to a simple sheer lack of time. Now we’re not saying marketing isn’t time-consuming. It really is. However, does your company really need to suffer because of it?
At VerriBerri, we’re a team of experts specialising in marketing for accounting firms. We’re made up of a substantial team who all have their own unique skillsets and strengths. Within the company, we’re split into different departments. These cover the main areas of marketing such as:
- Social Media Management
- Public Relations (PR)
- Event Management
- Search Engine Optimisation (SEO)
- Graphic Design
- Pay Per Click (PPC)
- Business Development.
Why Now?
Given how unexpected last year has been, lots of businesses have found themselves financially affected by the pandemic. With this, B2B accountancy firms have seen lots of their clients drop out as more and more businesses close. Counter to this, lockdown did however persuade lots of others to start up their own companies. This is likely down to a mix of having more time on our hands and high redundancy rates. No matter which way things went for you, you’re bound to have seen disruptions throughout 2020. With the New Year just around the corner, what better way to boost your client base than by spreading awareness for your brand?
Coming up to the new tax year is a busy period for anyone operating in the financial industry. Similarly, it’s also a popular time for people to begin implementing marketing for accountancy firms. With it giving perfect scope in terms of bringing new clients on board, you’d be silly not to put your name out there. By not working on your marketing strategy in the lead up to April, you’re only holding yourself back. Remember, if companies don’t choose you for their accounting, they’re only going to end up using your competitors. Marketing can be a great way for you to get ahead of others in the sector.
Knowing Your Audience
When it comes to marketing, there are two potential markets that you’re going to be trying to tap into. Business to consumer or business to business. Naturally, B2B is going to be the most common. Let’s take a look at some of your options going forward:
LinkedIn and Twitter
Social media can be useful for every business in one capacity or another. In terms of marketing for accounting firms, your best options are likely to be LinkedIn and Twitter. If you’re operating in a B2B market, LinkedIn is definitely going to be your best friend. Especially considering it was purpose built for businesses to network with other businesses.
Even if you’re operating in a B2C market, LinkedIn still has a lot to offer. Given your area of work, you’re likely going to be targeting more affluent individuals. This platform is a great way to find potential custom.
Twitter is one of the more relaxed social media outlets and people tend to shy away from using it for this reason. Although informal content does well here, strangely, as do more formal posts. Surprisingly, Twitter remains a strong contender when it comes to businesses marketing themselves.
Improving Your Ranking
When looking for anything these days, the first thing we often do is turn to the internet. Given how fast paced life is and the Google algorithm, as consumers, we’ve become accustomed to finding the answers we need in the first search result that appears. Whilst this is great for us, it does make the job of businesses tricky. The first three options are so popular that the others very rarely get a look in from the general public. This means that if you’re not ranking in the top half of the page, you’re not going to be seeing as much site traffic as you should be.
SEO is the process in which a company tries to improve their ranking for certain keywords that relate to them. The more optimised you are, the more you’ll be showing up on the SERP. If you’re able to reach top position, you’re in for a treat when it comes to people visiting your site.
Although it may seem simple at first, SEO is actually a very technical and lengthy process. In order to get it right, it involves the combined knowledge of an experienced team. If this is something you’re keen to improve, you may need the people of specialists in marketing for accounting firms.
Making Noise Through Press Coverage
Public relations are a great way to make noise within your sector. This helps to improve brand visibility and encourages more sales. PR can also go a long way in improving your SEO value too.
In order to hit the spot first time, you’ll likely need a range of different press coverage. A good place to start is within mainstream media outlets such as The Metro. This will help you delve into new markets given how huge their reach is. Your company will also definitely benefit from appearing in business publications. For example, The Financial Times and Forbes magazine.
Gaining traction in this area of things can be difficult without help from a professional team. Unless you have already established connections within journalism, it can be hard to make any noise and be seen. By utilising our relationships within the industry, we can guarantee your brand will reach dizzying new heights.
Keeping Things Fresh but Professional
No matter who your audience are, making a positive first impression is vital. Operating within the financial sector, you have a reputation to withhold in terms of coming across professional. Quite frankly, there’s no better way to do this than through your graphic design. Whether you’re after website creation, branding or even business cards, we’d be happy to help. We have an entire team dedicated to creative design and they are constantly delivering fresh and authentic ideas.
Contact the Team
If you’re interested in hearing more about what we have to offer, we’d love to discuss this further with you. We enjoy seeing companies grow from the work that we do, and we’re excited to take on more projects in the New Year. To schedule a chat, just click here!