Involving a PR and crisis management agency in your business may seem daunting and unnecessary. Despite what you may think, it’s sure to go a long way in securing a steady future for your brand. The truth is, whilst journalists can work wonders for one company’s reputation, they also have the ability to shatter another’s. Of course, we all know that once a reputation has been damaged, reverting it to its former state can be near impossible. By implementing PR and crisis management into your marketing strategy, you can however, mitigate risk. |You will also secure recognition and new sales along the way.
VerriBerri is a multi-award-winning PR and crisis management agency. We’re proud of our achievements and the work we have put in to help brands prosper. No matter where in the world you’re based or which industry you operate in, we have the know how to bring you a strategy that works. As well as PR, we also specialise in other areas of marketing. These include:
- Event Management
- Search Engine Optimisation (SEO)
- Pay Per Click (PPC)
- Social Media Management
- Graphic Design
- Internal Communications
What Is PR?
Public relations, or PR, is the process a company undertakes to bring itself closer to their target audience. This is usually through a number of things. For example, articles published in mainstream or industry specific press, radio, TV, podcast appearances, and influencer marketing.
The Importance of Public Relations
Starting with the most obvious, PR is a great way to get your brand seen. Targeting outlets which have a similar target audience to yourself, is of course going to peak interest. The more people you reach, the more chance you have of boosting your site traffic. Through making your brand more visible, you help to promote sales and boost your overall profit.
Naturally, off the back of more recognition, this is going to go a long way in establishing yourselves within your industry. If you’re in a particularly saturated or overcrowded market, this could be massive for your brand. Either way, this will help you make leaps towards the forefront of your industry. This drives potential customers your way, rather than towards your competitors.
PR also crosses over into another area of marketing known as SEO. This is something a company may do to their website in order to improve their Google ranking. When an online article is published, it’s likely an outlet will include a link back to the company they’re referring to. This is known as a back link. Said back links help to prove to Google that you’re experts in your field and a trustworthy business. This is simply because no trusted source would promote your brand unless they believed in you and had done their research. As such, PR will help to boost your ranking. This will work wonders in bringing more people to your website down the line.
In addition to the above, public relations also help to solidify a company’s reputation. As humans, we’re influenced by those around us. Therefore, if we’re regular readers of a certain publication or interested in a certain influencer, we trust their opinions. If we’re then recommended your brand by this source we rely on, then we’re also going to trust you. As well as this, you can really begin to humanise a brand through PR. By showing the face behind a business, this makes your company more appealing and easier to connect with. Thus, improving your reputation and increasing your demand.
What Is Crisis Management?
Crisis management is often viewed as an insurance policy. Essentially, this is where a team are put in charge of managing crisis stories. Their job is to stop these from hitting the news or managing the impact if a crisis has already happened and been reported on. Through doing this, their aim is minimise damage to a brands reputation. This is something our team are fluent in. We urge our clients to realise that they’re not immune from bad press, no matter how watertight they believe their brand is. These journalists will do anything for a story and really, crisis’s crop up far more often than you’d think.
Our PR Guarantee
Having been a PR and crisis management agency for over a decade, we know PR can sometimes be unpredictable. Of course, when you’re pumping your hard earned money into something, you want to be assured the ROI is there. Many of our previous clients have unfortunately come to us having had bad experiences with other agencies before. Customer service is something we think should be at the heart of everything a company does. Afterall, without our clients, we wouldn’t have a business and we’re well aware of this fact.
At VerriBerri, we strive to provide our clients with nothing but the very best of our abilities. To ensure this, we offer a complete guarantee on our PR results. We pride ourselves on our integrity and as such, will not promise unobtainable targets. Although we always aim to push ourselves, setting unrealistic expectations just doesn’t help our team or the paying customer. Therefore, what you see is what you get. If we’re promising a certain level of leads, you can be rest assured we will achieve them. This eliminates any nasty surprises along the way.
Contact Our PR and Crisis Management Agency
As we touched on just now, customer service is and always has been a heavy focal point of ours. We recognise that every business is different and therefore, each has their own individual needs. So that we can accommodate this along with your budget, we handcraft each of our bespoke packages. This way, you can be sure you’re getting the very best whilst being confident in our delivery.
If our PR and crisis management agency sounds like the perfect match for you, why not get in touch? We love being able to help our clients grow as we do too. In usual times, we’d invite you over to the offices for an informal chat. Despite this, whilst the pandemic is still in swing, we’re still happy to have a consultation over Zoom. To arrange yours, simply contact the team on 01376 386 850 or alternatively, click here!