Social Media Management Agency: Getting the Most Out Of Your Marketing
Our social media management agency have been providing amazing results for over a decade. We work with clients globally to bring their social profiles to life. Our clients benefit from a team who not only know the landscape of social media marketing, but really care. Helping companies grow is what we love. Our clients aren’t just a source of income, we enjoy long standing working relationships where their brands flourish. We see our clients as our partners, so we always have your best interests at heart. Our experienced team of creative individuals consistently go above and beyond what is expected of us. No matter how big or small your project is, we promise to always put in our all.
As social media specialists, we understand the many ways that an online presence can add value to your brand. We find that many of these are overlooked however. Due to this, we thought it may be helpful to outline some of the forgotten benefits of social. Read on for a few suggestions from our content marketing team:
Creating a Sense of Community
In the midst of a pandemic, many of us live in a world where we feel disconnected. Social media shines a light at the end of a tunnel simply by offering a much needed method of communication. Now more than ever, people use these platforms to feel closer to loved ones or to simply build new relationships. Ultimately, we all like to feel connected and this doesn’t stop with our friends. With more time available to your customers, you can offer them the opportunity to feel united with the brands they love. (That’s you!)
Although not immediately apparent, social media plays a huge part in building a sense of community around your brand. By posting engaging content and seeking your audiences opinions, this helps them to feel more involved. For instance, sharing sneak peeks of new releases or asking your followers what they want to see next, all contributes to feeling more connected. And what happens when we feel close to something? We become loyal. When we become loyal customer retention and repeat purchases increase.
Customer Service
As digital technologies evolve, there has been a significant shift in the way consumers behave. This is something our social media management agency knows only too well. For instance, historically a customer was only able to contact a company via email or telephone. The introduction of social media has opened a new channel of communication which has exponentially increased the level of cusutomer services. In fact, ignoring this method of communication could even be detrimental for your brand.
The world we are living in is one that has become extremely fast paced with little time for playing email ping pong or sitting on hold. Whilst phoning a company for customer support may have been the done thing ten years ago, this is quickly becoming a thing of the past. Offering help on your social media platforms could be the difference between someone purchasing from you or your biggest competitor. Therefore, offering this easy way to get in touch will go a long way. Additionally, you are able to have real time feedback and even stop a situation spiralling out of control should someone’s social media complaint pick up traction.
Recruitment
Regardless of your industry, internal growth is just as important as external. As a growing social media management agency, we know that recruitment can be expensive – although necessary. But, what if there was an inexpensive option?
Many social media platforms have dedicated tools to help you find new team members. The most popular platforms for this are LinkedIn, Twitter, and Facebook. Although posting job adverts will still cost, it definitely pays for itself as it is much more cost effective than hiring a recruitment agency.
Furthermore, you can still recruit for free. In fact, many businesses are extremely successful in doing so. Headhunting on LinkedIn is something that happens frequently and allows companies to source the right people for them. Facebook has groups where people often post jobs in the local area, which is sufficient for lower level roles.
Influencer Marketing
Finally, let’s discuss the part social media plays in helping a PR campaign get off the floor.
PR and social media are two digital marketing techniques that often cross over. With influencer marketing on the rise, this simply wouldn’t be possible without the likes of YouTube, TikTok, and Instagram.
Arguably, influencer marketing all started with YouTube. Initially, creators that shared on this platform didn’t earn any money, however this quickly changed. Sharing videos of themselves doing what they love, or know well, helped build a substantial following. Over the years, the fans of these creators became a community. Fast forward to 2021 and influencer marketing is now taking place on the likes of Instagram and TikTok too.
With this sense of community came loyalty. It’s very common that when an influencer speaks about products they enjoy, their audience are more inclined to buy what they’re promoting. Hopefully, you can see just how this type of PR works and how much success can come from it. This is definitely something to bear in mind, (if this is in line with what your company offers.)
Contact Our Social Media Management Agency
Now we have discussed social media’s many uses; you may be searching for assistance with building your online presence. Should this be the case, look no further than our social media management agency. With our multiple awards and many happy clients, you can rest assured you’re in good hands. For more information on us and how we can help you, feel free to get in touch by clicking here.