Based in the heart of Essex, VerriBerri are a marketing and PR agency specialising in SEO for psychologists. We have worked tirelessly alongside a variety of different clients to help them get their website ranking. As a result, we have been responsible for not only boosting their visibility but growing their client base too. Quite frankly, SEO is one of the most vital parts of marketing any company can take onboard. If you’re not investing your money into a team of specialists, you’re restricting your company’s progression.
How It All Works
SEO is a specialised area of marketing and one that lots of people struggle to understand. This is because the SEO process is one that takes a blend of knowledge from different members of a team to perfect. There are so many different technicalities that come into play that it really isn’t a job for the average person.
As a business, Google’s priority is to keep things running smoothing for us as consumers. This includes optimising their way of working so that we have to input minimal effort. Our ease of use is a heavy focal point for them and to ensure this, they introduced their algorithm. In order to determine whether you’re worthy of ranking, they crawl and index your site. Essentially, they are searching to assess how helpful your content is compared to the criteria on their algorithm. The more of their boxes that you tick, the higher your chances are of ranking. More importantly, the better your chances are of ranking well.
For those of you untrained in SEO, you may be wondering why you can’t simply read the algorithm and implement some changes. Well, this would seem the most logical approach however, it’s not quite so simple. If Google were to simply publish their algorithm for all to see, this would be completely ineffective. Their main aim is to decipher the most useful information from the bunch. Now, if they told us exactly what that was from the get-go, all of our sites would be fully optimised. Instead, they prefer to find organic, good quality sources to answer the questions of their consumer. Of course, this makes the job slightly more difficult for those of us trying to rank better. Especially considering the constant algorithm changes. However, with the combined experience of a specialist team, we can get you there in no time.
Area’s That People Miss
A quick search on the internet will return some of the key factors that affect your SEO. If you’d like to read up on those, you can do so here. In this post, however, let’s take a look at some areas of SEO for psychologists that people often forget to consider.
What Do We Mean by ‘Bounce Rate’?
Your bounce rate simply refers to the percentage of people who visit your site but click off after only viewing one page. The higher your percentage, the lower you’ll begin to rank. A high bounce rate is a big red flag to Google. It essentially indicates that your content wasn’t fit for purpose in terms of answering the question that was asked. Therefore, keeping this as low as possible should be a big priority for you.
Things to Look Out for in Your Content
It goes without saying but all content should be heavily proofed before it goes out for people to see. Spelling mistakes are a common occurrence but something that should definitely be avoided. If a potential new client of yours is reading through and there are errors, this will hurt your credibility. Mistakes make you look unprofessional and your content rushed. This may well lead to more people clicking off your page, in turn, damaging your bounce rate.
The optimum length for a blog post is 1,000 – 3000 words. Meanwhile, landing pages should ideally reach around 500-1,000 words. This can be a lot of information to digest and makes for a sometimes-lengthy read. In order to keep people engaged and improve the readability of your content, Google favour websites that keep their sentence length down. Within both types of content, no more than 20% of your sentences should be over twenty words. It’s thought that sentences over this length are less engaging and harder to read. Your content should also be formatted with headings and subheadings to break up text.
Given how long content needs to be, it can be all too tempting to lift some of your older work. This seems especially appealing if you’re short on time. Regardless, you should avoid doing this at all costs. Google can tell if you’re trying to cheat the system even if you add in some modifications along the way. If you’re struggling to write content, it’s better that you reach out to specialists in SEO for psychologists. We have an entire team dedicated to writing content for our clients. Duplicate content will only damage your ranking. Once done, this can be hard to put right.
Things to Keep an Eye on in The Back End
Meta-descriptions are one area of back end optimisation that lots of people tend to leave behind. These are the small pieces of text you see displayed under a search result which explain what the content is about. In order to impress Google, you need to make sure you’re implementing these were possible. As well as helping your SEO, they also act as an attention grabber to entice people onto your site. This will result in more traffic for you which may well convert into clients.
Nobody wants to use a website that takes forever to load. Similarly, they don’t want to have to put up with links that don’t work. These are two big factors that Google consider when deciding where you should rank on the SERP. We live in a very fast paced world these days and as a result, these two components can really slow us down. Hence your ranking will drop.
Contact Us
Whilst SEO for psychologists may seem straight forward from what we’ve discussed, this is just the tip of the iceberg. For best results, you should also consult specialists in this field. Attempting this yourself could end up doing more damage than good.
If you’re looking to boost your reach next year, SEO for psychologists boasts the best ROI. As well as SEO, we also have teams working in other areas of marketing including social media and PR to name a few. This means we can be flexible and develop your strategy as time goes on. For more information on the work that we do, feel free to reach out. You can do so by clicking here or phoning the team on 01376 386 850.