Based in Essex, VerriBerri is a highly successful Twitter marketing agency. We are responsible for helping our clients build their reputation and customer base through the use of social media. We serve businesses across every sector and have a wealth of knowledge spanning each industry. No matter your project, big or small, you can be confident we’ll surpass what is expected of us.
A Brief Overview Into The Platform
For those of you unfamiliar with the outlet, allow us to give you a quick overview. Launched in 2006, Twitter is a popular social networking platform. Many people can utilise their online space including both B2C and B2B companies. In comparison to other social media sites, Twitter is quite the anomaly. Whilst others usually have a speciality (for example, LinkedIn for business) Twitter doesn’t seem to really fit within any parameters. When it comes to posting here, anything goes. No matter whether you’re a corporate company or a children’s brand, you’re bound to find your place on Twitter.
Is Social Media Censoring Us?
After the recent events at the US Capitol building, social media censorship seems to be a hot topic in the news. Of course, as a Twitter marketing agency, we have been following the stories as they develop. On January 6th, pro-Trump supporters stormed the Capitol in retaliation to Joe Biden winning the US election. Naturally, Trump then took to Twitter to defend his fans.
Freedom of speech has always been a human right of ours for as long as we can remember. Despite this, Twitter chose to ban Trumps account after he shared his views on the events. This has no doubt stirred a lot of controversy surrounding censorship and why his account was permanently deleted. Twitter officials confirmed this was due to him violating their user guidelines. This came after his posts were reviewed and deemed as ‘inciting violence.’
No matter your own thoughts on his posts, this hopefully shows just how powerful a comment on social media can be. Although Twitter may have been successful in ripping down his posts, they were still seen by many. The bottom line is, not even social media has the power to completely eliminate a person’s opinion. Therefore, as a business, you’re always at risk of negative comments tarnishing your reputation. Of course, once this has been done, the damage is often irreversible. You can however, combat this by utilising a Twitter marketing agency like ourselves.
How We Can Help
Often, many people share a common misconception over our job as a social media agency. Granted, the main crux of what we do is posting on your various channels. However, beyond this there is surprisingly a lot more that goes on.
Solidifying Your Reputation
One thing that many people overlook with social media is the impact it can have on your reputation. Realistically, any channel of communication that you have with your audience is a risk. Despite this, there is simply no avoiding it if you want to turn a profit.
Through building an online identity there are lots of ways this can contribute to your overall reputation. For instance, sharing your work allows you to better showcase your ability. Further than this, however, social media allows you to get more personal with your audience.
Being amidst a global pandemic has caused so many of us to feel disconnected. Therefore, the connections we can build have become so much more important to us. Social media is not only used for networking with our loved ones. These days, many of us also use social media for feeling closer to our favourite brands.
This is where we come in. As a Twitter marketing agency, it’s our job to help you in solidifying your reputation. By putting out relatable content and humanising your business, this will help you to build a stronger relationship. Put simply, the more concrete a reputation is, the less a negative comment will affect you.
Customer Service
Customer service is one of the many uses of social media. With digital technologies advancing so rapidly, the invention of social platforms has really shifted the way we behave as consumers. By offering another stream to get in touch through, this has increased the need for good customer service. Prior to now, the only way you could reach brands was via telephone or email. Now that our lives have become so fast paced, it can be hard to find time to delegate to this task.
Utilising your profiles for customer support can go a long way in limiting the risk of negative feedback. By offering an easy way to get in touch, people will be more inclined to use it. By resolving problems more privately, this could stop someone from taking to social media to rant about an issue. Although you may think this is a rare occurrence, it is in fact an extremely common one.
Crisis Management
At VerriBerri, we are a full-service agency. This means that as well as offering support in social media, you can also benefit from our crisis management skills too. Contrary to popular belief, not every crisis comes from the press. Negative reviews on Twitter can be equally as detrimental.
We encourage all of our clients to see crisis management for what it really is. An insurance policy for your reputation. By being prepared for a crisis, you are better able to manage and minimise the fall out. As crisis specialists, it’s our job to identify potential threats and disperse any tension.
Contact Our Twitter Marketing Agency.
No matter your industry, every business needs to be evolving if they want to secure their future. Therefore, in order to ensure the longevity of your brand, you need to be implementing social media into your marketing strategy. By modernising your brand in this way, you’re sure to see a huge ROI.
If the help of our Twitter marketing agency sounds like something you could benefit from, why not get in touch? We love hearing from unique brands and playing our part in their success. For more information on what we can do for you, contact us by clicking here.