Integrated sports marketing agencies are hard to come by, especially within the local area. Many businesses fall into the trap of onboarding different firms to help with each different aspect of their strategy. Whilst there is nothing wrong with doing this, your approach certainly isn’t going to be the most time or cost-effective as it should be.
At VerriBerri, we cover each aspect of digital marketing. From SEO, right the way through to PR and social media, there are no limitations on how we can aid your business. Whether you’re selling fitness equipment, looking to market a sporting event, or even promoting your new gym, we’re here to help!
Why You Need to Invest in Your Marketing Now
Prior to the pandemic, individuals were growing ever more health conscious. After the various lockdowns, however, this has only escalated further. For you, this means that demand is likely to be higher than ever.
Of course, with higher demand comes higher competition. Over the next few months, you’re going to want to be proactive with your marketing if you want to make the most of the current trends. A strong strategy will help put your brand on the map, helping to establish you as a market leader.
What Are My Options?
Often, the first hurdle to overcome is knowing where to start in the first instance. The digital marketing landscape is broad and navigating the terrain can be overwhelming for non-professionals. There are lots of different routes you can go down but knowing which is going to be the most lucrative is key to building a strong strategy.
When you seek help from sports marketing agencies, identifying the best course of action for your brand is part and parcel of the job. We will utilise our knowledge and prior experience to build a tailor-made strategy that is personal to you. To give you a better idea of your options, below is just a handful of the services that we offer:
Social Media Marketing
Social media continues to spiral in popularity, gaining new users each and every day. What’s more, the figures show no signs of this slowing. No matter what sub-section of the sporting industry you operate in, there is always a platform out there for you. With a 77.9% penetration rate here in the in the UK, social media isn’t something you can afford to neglect.
The real value of sports marketing agencies often goes overlooked when it comes to social media. Not only is this a demanding task, but it also requires a high level of knowledge surrounding the different algorithms.
When you work alongside a professional firm, it is our job to create and distribute content on your behalf. This means producing a wide range of multimedia such as photos, videos and graphics and featuring these throughout your feed. This helps to keep things captivating and diverse. In addition, we are also responsible for engaging with your audience too. This means responding to comments, answering queries and interacting with other accounts. These are all key steps in boosting your visibility amongst social platforms.
Search Engine Optimisation
Search engine optimisation (SEO) is a concept that many businesses have heard of, but very few understand. In short, this technique allows you to improve how to rank under certain search terms related to your business. You can read more about how SEO works here.
This entire process, from start to finish, is incredibly difficult without prior experience and knowledge of how the algorithms work. When it comes to outsourcing to sports marketing agencies, it is our job to build back-links, produce content and optimise the back end of your site. This allows you to become more discoverable on the search engine results page (SERP), generating more traffic.
Pay Per Click
PPC is a great strategy for those of you looking to make quick sales. Once a campaign has started, results can be instant. The key to a successful strategy is in knowing which keywords you want to rank for.
At VerriBerri, we know consumer behaviour like the backs of our hands. This means that we know the kinds of things your customers will be searching for, and where your money is best spent. After getting to know your company, we can get to work on implementing, managing and monitoring your campaign.
Public Relations
When it comes to PR, many people confuse this with just being all about press. Whilst that certainly is a huge part of it, public relations actually span much further than just this. For example, PR covers influencer marketing, affiliate linking and TV appearances too, amongst other things.
A lot of PR is about who you know. Professional relationships within the industry are important and networking is something we put a lot of time into here at VerriBerri. Throughout our 12 years within the public relations industry, we have built solid connections and an outstanding reputation. Off the back of this, our have clients gained access to a number of exclusive opportunities. This has put them a step ahead of their competitors.
Working with VerriBerri
Before entering into any new relationship, you want to have trust in that person’s capabilities. This is only natural given how much responsibility you are placing in the hands of a theoretical stranger. At VerriBerri, we are extremely proud of our multi-award-winning status, something we are never shy in telling our clients about! What’s more, we have been doing what we do for over a decade too.
As a full-service firm, all of our team are under one roof. This means that you don’t need to worry about juggling lots of different contacts all at once. This is something that sets us apart from other sports marketing agencies. We offer a stress-free solution to your strategy!
Interested In Working with VerriBerri?
If you’re interested in working with VerriBerri, why not get in touch? Our professionals would love to chat about how we can help you. To carry on the conversation, just click here!