Sports marketing agency. When selling a product to a niche consumer group it is extremely important to have a solid and recognisable brand. Competition is rife within these markets.
The sportswear market is naturally very competitive; with well-known brands such as Nike and Adidas sitting at the top as market leaders. It’s difficult for smaller brands to get noticed and can often lead to frustration.
Editorial exposure
The old days of expecting an advert to sell your products is long gone. The modern-day consumer likes to make their own minds up as to whether they will buy a product; meaning that more and more adverts are falling short in terms of achieving positive brand exposure. By using sports PR effectively, you can place your brand as a credible source of information, featuring in editorial pieces for some industry relevant and national publications; meaning that the consumer will view your brand as trustworthy.
SEO
By featuring in online articles rather than using advertorial techniques your brand will benefit by not only having thought pieces published; but this also offers an opportunity for the publication to include a link to your website. This can benefit your organic SEO as Google and other search engines will hold this link in high regard.
Growth and investment
By gaining media exposure with sports PR not only do you attract potential customers but also the attention of investors and potential employees. This is hugely beneficial when it comes to up-scaling your business and production; as it means you have a much higher chance of gaining quality connections and staff.
Different PR platforms for your personal training brand.
Some may view PR as a vague concept at first, which is understandable, especially when you consider the array of online PR platforms in the UK. TV, newspapers, radio and magazines all provide PR channels that can be exploited. However deciding what route to go down can be a difficult choice.
All PR platforms are beneficial if utilised correctly, however some are more suitable than others depending on industry. VerriBerri believe online magazines are the best PR option for sports brands.
The core reason for this is that plenty of magazines in the UK are dedicated solely to fitness; therefore this is an opportune platform to promote your product or service. Be it women’s fitness or men’s bodybuilding magazines, your personal training business will be relatable in every aspect and this is why we advise focussing your PR resources towards magazines.
Marketing and PR advice
Although sports magazines are the perfect platform, actually establishing yourself in these publications is not simple to achieve. It can take a lot of dedication, use up plenty of resources and, without the right contacts, you might be reaching dead ends quite frequently.
If your brand is looking for maximum magazine PR exposure then VerriBerri can help:
- Online magazine contacts – We have a range of online PR contacts including those in the fitness and sport industry, which ensures we can make headways for your brand promotion.
- Experience – VerriBerri have almost ten years of online PR expertise, so we know exactly how to pursue PR opportunities and execute them perfectly.
- Away from online – Although online media is the best method for press promotion, we will strive to promote your brand in other PR platforms such as on TV and in newspapers.
No one likes
A lot of businesses are having to come up with indirect ways to promote their services and get the customers coming to them.
There is a lot to be said about actively engaging with people. Whether that be a simple face to face introduction at the gym or reaching out to people on social media. You will be shocked at how a simple introduction on Instagram can lead to new clients or even new work opportunities.
Add value
In order for people to remain interested in you, you have to offer them something of value. We are not talking about a free gift or a discount but rather the content you share. If you want people to follow you on social media or to consider using your services; they have to see you as someone that has the knowledge and so can add value to them. Even when in the gym with your existing clients, if other
Fitness PR
By investing in a sports marketing agency, you are actively generating positive exposure. You will have a team of experts pitching for you to feature in
If you would like to know how our sports marketing agency can help you gain more clients; then contact us today on 01376 386850 or click here.
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