Why A Hotel & Spa Marketing and PR Agency Can Take Your Spa To Luxurious Heights
A spa sells itself. It’s a simple fact. Everybody loves a pamper, the creature comforts that make us feel that little bit more zen. Anyone who says they don’t love a deep massage between the shoulder blades is a liar. There is an issue that crops up with spas, however, time and time again. How do you make them stand out?
The thing is, most spas tend to look quite similar; the pool, beautiful grounds and endless quantities of rolled up towels can all blend into one if you’re not careful. With that in mind, you need to be a bit more innovative, especially when it comes to your marketing.
It doesn’t matter so much if the spa itself is fairly traditional once you get there. After all, most people know exactly what they’re paying for when they book in for a spa weekend. But you need to hook customers in in the first place, and this can be harder to do. The team here at VerriBerri, a hotel & spa marketing and PR agency wants to share some of its top tips on how to successfully market your spa business.
Bold & Exciting Social Media Campaigns
Hotels and spas naturally lend themselves to social media marketing. The aesthetic nature of their services mean that you can get many a good social media campaign out of them. Again, though, how to make it different? People’s social media feeds are usually already clogged up with nice looking pictures, but what good is nice? In all honesty, not much good at all. Nice doesn’t translate into bookings or sales.
What you need is something a bit different; a catchy themed campaign or complex graphics, content that is going to get people engaging beyond simply a like. A hotel & spa marketing and PR agency has an in-house social media and graphic design team. Utilising stories, introducing a theme for your grid and collaborating with influencers are all great ways of making your spa stand out from the others.
When it comes to social media, the second of your main focuses should be on consistency. Not only does consistent content posting lead to better engagement, you’ll also grow a more organic following too. One of your goals as a business should be to build a solid, immovable foundation within the industry. You can be one of the spas that’s there to stay. There are many hotels and spas out there that come onto the scene with their flashy ideas and make a huge push with their social media for all of a month; before running out of steam and, consequently, running out of business. By posting more consistently, you also foster a culture of high standards throughout your brand more generally. Utilising an agency enables you to raise the standards of all aspects of your hotel and spa business.
Tempt People With Offers
When it comes to marketing, offers and deals are one of the oldest tricks in the book. But it’s an art form in itself, and one that’s hard to master. Too good an offer and it makes little sense, financially. On the other hand, if the offer is too meagre, then customers are going to be left thinking ‘what’s the point in that?’ One of the reasons that customers are savvier to deals is because they think they’ve seen them all before. A hotel & spa marketing and PR agency prides itself on its ability to think laterally. Following brainstorming sessions, it will come up with a list of deals and offers that are different, unique even. In this way, you can put forward deals to your customers that still benefit your business, but that manage to truly hook people in.
Aim To Access Top Publications And Magazines
Advertorial marketing will only take you so far. The general public are well aware of when they’re being sold to, and the worst thing you can do is try to take them for fools. This is where editorial marketing rises to the fore. A hotel & spa marketing and PR agency will utilise PR leads on behalf of your brand to access industry-leading magazines. By appearing in articles in such magazines, you gain access to a higher echelon of the hotel & spa industry, reputation wise. It’s one thing to be well-regarded by customers, it’s another to be highly thought of by leading industry professionals and reviewers.
News travels fast in the hotel industry, and with just a few magazine appearances, your brand name will soon be cropping up in important industry circles. A PR team will also help you get into the hotel and spa guides. In a world where everything is becoming more digital, the guide book remains a remarkably trusted and well-utilised tool by punter and professional alike.
An agency’s PR team can strike the balance between quantity and quality of leads, and it’s a difficult balance to find. Obviously, you want to appearing in publications, but by the same token you shouldn’t be settling for magazines whose standard is sub-par to that which your spa brand offers. More than anything else, spas are luxurious and so everything you associate with should have that sense of grandeur and exclusivity in equal measures.
Contact Us
The competition has never been so great within the hotel industry, there’s a glut of hotels and spas available the world over. This is no cause for concern, though, with this supply has come an increased demand, and demand means marketing opportunity. With such a wealth of opportunity waiting to be accessed for your brand, you need to act now! So, if you’d like to find out more about how our hotel & spa marketing and PR agency can help you, then get in touch today! Call VerriBerri on 01376 386 850 for a friendly, non-obligation chat!
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