What is “Digital Marketing”? It’s a buzz word, and a buzz kill. But it shouldn’t be that way. The world of digital marketing is fascinating and ever evolving. There are many, many, categories that are encompassed within the term “digital marketing”. It covers everything from social media and website creation, all the way to PR and influencers! We work in digital marketing in Essex; so to guide you through the minefield of digital marketing, we’ve written you a little blog! So sit down, grab a brew and enjoy this “In a nutshell”article.
About VerriBerri.
Here at VerriBerri, we are an agency specialising in digital marketing in Essex. Established in 2009, we’ve been helping businesses, both locally and globally, build their brand. It’s difficult for people to handle their own digital marketing; which is why we provide a service for those who can’t do it themselves. Whether you’re a startup or an established brand, VerriBerri will help you grow and develop. Importantly, we put an emphasis on your results and ROI as we want everything we do to benefit you in both the short and long term.
What is digital marketing?
In a nutshell, digital marketing is advertising using online platforms. Of this, there are two main ways of promoting a brand. Generally speaking, these are social media and search engine optimisation. Social platforms are probably the avenue that most will choose if they are executing their own online marketing strategy.
With roughly 3.8 billion people using social media, it would probably be a bit silly to ignore it, right? Don’t let it deceive you though, social marketing is an almighty beast! With so many different platforms available, it can look like a bit of a mess from the outside. But when you have an effective strategy in place, it all comes together to result in amazing results!
What is search marketing? Just displaying advertisements in peoples search results? Incorrect! Search marketing is incredible in terms of results, but it takes time. Through SEO ( Search Engine Optimisation); you can improve your website’s ranking so you’ll appear in the top results when searched for on Google. The beauty of improving your ranking through SEO is that it means you won’t have to run PPC campaigns. Having organic visitors to your site is the name of the game with digital marketing!
PR and SEO – the perfect marriage in digital marketing.
Everybody loves a happy couple! PR and SEO have been a duo for years, since around 1997 in fact! What is it about this marriage that has kept them together for 23 years? Backlinks! One of the best ways to improve your search ranking through SEO is to have it referred by other websites. This is a way of building trust within the mystical algorithms of search engines.
By pitching article ideas to publications, you can then create a link back to your business from these media outlets. Sometimes websites that link have received penalties by search engines for their own SEO tricks in the past. This is another reason an agency can help. We know what media outlets are refutal and benefit, not harm, your site. Building up solid backlinks to your website is going to do wonders for attracting more organic traffic. If you’re featured in a physical publication – that’s just an added bonus!
PR, SEO and Socials a match made in heaven – how all three tie together.
Similar to how PR and SEO go hand-in-hand, social media makes it a polyamorous relationship! PR helps you boost the SEO of your site, but it also grants you increased social media traffic. You will become a brand that people respect and look to for advice. Not only can you gain social media following through PR, but SEO as well!
When your website has increased organic traffic and interest, attention can be diverted towards your social media channels. Interested parties will look towards your social channels for news and updates. That additional social following will help your business gain more traction as people love to share; you could even create a lifestyle around your business! You’ll start building a great online community but more than that, your social signals can significantly enhance your SEO!
These three mighty pillars of digital marketing can turn a brand into a force to be reckoned. This is why they should be respected and mastered. If you are in need of digital marketing in Essex, then we’re on hand to help. Just click here to get in touch.
How to manage your own SEO and socials
Managing your own digital marketing can be tough. so let’s start with the more fun of the two: social media! (We haven’t touched on PR because it’s too difficult for many to manage.) Creating a schedule for your social content is the best way to make sure you have structure. People expect regular content so make sure you adhere to some kind of routine.
The type of content you create is entirely dependent on the industry you are in. Some opt for more personable posts, where staff and customers are at the forefront of the experience. Others are more formal, looking to show off solely products, services, and any company updates. It is incredibly important that you understand: there is no right or wrong way! Of course, there are certain things that you should avoid, like swearing, but a bit of common sense goes a long way. Scheduling apps like Tweetdeck, Hootsuite, Later, and Facebook’s own Creator Studio are an absolute lifesaver for any social media account managers out there!
When it comes to managing your own SEO, you have to start from the ground up. Have a look at our blog about free online tools you can use. Just click here! Before you begin, run an SEO Site Audit on your website – there are hundreds of online services that can do this for fee too. They can let you know of any issues with your site.
An easy fix to help your website health is to fix broken links. This is where a link on your site leads to a 404 error page. Google’s algorithms, in particular, do not like broken links on sites. Make sure the keywords you’ve identified are present on pages and don’t upload images without compressing them. Fast load times for every page of your site are essential. Using a service like WordPress to manage the back-end of your website is perfect for SEO, as there are a variety of incredibly handy plugins to let you know what’s going right and what is going wrong.
Contact us.
Are you still looking for someone to give you some help with digital marketing in Essex? Click here to get in touch with our team at VerriBerri today on 01376 386 850 to find out how we can help your business blossom into what it deserves to be!
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