Top Jewellery Brand Marketing Tips
Who doesn’t love something shiny and sparkly every once in a while? I know I certainly do! As humans, our worth isn’t dictated by what we wear or how much it’s worth. But that’s not to say that a nice piece of jewellery can’t help with your self-confidence and add a swagger to your step.
Knowing you sell good jewellery is one thing, marketing it effectively is quite another, however. Here atour Essex marketing agency; we thought we’d put together some jewellery brand marketing tips so that you can get ahead of the competition in what is an already saturated industry. Read on!
Make The Most Of Social Media
What better place to showcase your jewellery than on a visual-based platform such as Instagram. The world-dominating platform provides an opportunity to display your wares just as you would in your shop front; but with the added benefit of accessing a much larger audience. That is, of course, if you do it properly. There’s a lot of mediocre content on social media. The sort of content created by accounts that just plod along with little ambition or drive. Accounts whose followings are purely local, seem more like an afterthought than a concerted and deliberate means of marketing.
When utilising social media marketing, there are several key things to consider. Firstly, look at your content – is it high-quality? If not, then why not? With today’s smartphone technology, you don’t need a high end digital camera to produce professional quality pictures and videos. There are certain cheap additions you can purchase just to boost your content quality even more, however. Light boxes are great ways of showing off a professionalism that most of your competitors will lack. It helps create photos that wouldn’t be out of place on the accounts of global jewellery brands. Social media is all about finding little tricks and workarounds.
Beyond this, look at your consistency. You can easily make social media marketing work for you, but you need to be prepared to put the work in. This means scheduling content well in advance to make it feasible, having a variety of content, and keeping on top of the best performing hashtags for your particular jewellery. You also need to engage with users by going on following sprees and commenting on profiles that you like. Success on social media stems as much from hard graft as it does from one viral post. Of all the jewellery brand marketing tips that we can offer you here at VerriBerri, it is making the most of social media marketing that we recommend the most.
Start Writing A Blog
If you haven’t done so already, then start writing a regular blog on your jewellery and other industry-related insights. Not only will this add an authenticity and trustworthiness to your brand, it will help in terms of SEO value. SEO (Search Engine Optimisation) is important in getting your brand seen online. This is vital when online retail is now so huge. Writing blogs gives you a chance to artfully shoehorn keywords that you want to rank for into your articles; which in turn will help your rank higher for those keywords on Google’s SERPs (Search Engine Results Pages).
In terms of blog-writing tips, this is also something we can help with as well. Keep your sentences short where possible, and make your writing tone as user-friendly and accessible as you can. Writing longer blogs (which are better for SEO purposes) means you have to keep your readers hooked for longer which is harder to do. Keeping things concise with your sentence structures helps with that; as does incorporating images and other forms of content into your blogs. Not only does this break up big chunks of text and keep things varied, it again adds to your website’s SEO value.
Just make sure whatever images you use are compressed down to a nice, small file size. Nothing hinders website performance and SEO value like poor load times and large image files can contribute to that if you’re not careful. You don’t need to be a poet laureate or master novelist to construct engaging pieces that will help your jewellery brand marketing. You simply need to get than enthusiasm you have your brand down onto the page.
If You’re Able To, Then Use An SEO-Friendly Website Platform
Hosting platforms such as WordPress are both user friendly and SEO-friendly so again, as with blog writing, you’ll better place your brand to be seen higher up the rankings of major search engines like Google. You don’t need to be a coding wizard, and there are plentiful online resources to make meaningful SEO changes that will help your jewellery brand start to climb through the rankings. Another top tip is that most SEO auditing sites such as Moz and SEOptimer will offer a free month’s trial for their premium accounts allowing you to sign up; carry out an essential SEO audit to highlight what needs work on your website before cancelling it so as to avoid subscription charges. SEO is something that can seem daunting to novices at first, but upon further inspection there are loads of free tips and tricks to help get your website up and ranking.
There are plenty of ways to improve your brand’s marketing without needing to fork out on a specialist agency, though of course it’s important to remember that the gains will be smaller in relation to what an agency could guarantee. Marketing is an addictive discipline, and you’ll soon find yourself enjoying the satisfying feeling of growing your social media following or seeing your website climb search engine rankings. So, if you’d like to find out more jewellery brand marketing tips, then get in touch! Contact VerriBerri today on 01376 386 850. Marketing is what we do day in, day out and we love every aspect of it – we want you to as well!
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