Get The Low-Down On Property Marketing In Essex
The world of property is one of trials and tribulations, highs and lows, it’s a world where change happens quicker than you could build a house. For this reason, it’s a difficult industry in which to market yourself. But it’s by no means impossible. The market has indeed suggested an increased demand for housing in recent times. In fact, at the start of January 2020, the housing market had seen its strongest start in four years.
With so many property developers out there; it’s imperative that you know how to best market your properties to stand out from the competition. The team here at VerriBerri, a specialist agency offering property marketing in Essex, has got together and written this blog on what you can do to shine amidst a sea of similarity.
What Can You Do?
There are several measures you can adopt yourself, as a company, to improve your marketing strategy. First and foremost, you should have a look at your strategy as a whole. Step out to look further in, as it were. If your property developments are predominantly retirement villas; then it’s no wonder that a social media-oriented approach is yielding poor returns and interest. By contrast, if you’re specifically targeting those looking to get on the property ladder for the very first time; then trade magazine articles, beneficial though they are, simply won’t guarantee the returns that online articles or social media will. This evaluation process seems like an obvious step, but many property developers don’t carry it out. They think of marketing as a catch-all term rather than the nuanced and multi-branched discipline that is. So, firstly re-assess whether your approach to marketing has the correct foundations. As an agency delivering property marketing in Essex, this would be our primary take-home message from this blog.
Beyond that, look at the different aspects of your marketing. Firstly, look at your social media accounts. Many people find their properties through social media nowadays, if not directly, then certainly by searching you out having seen your properties on Zoopla, Right Move or any other number of property listing websites. People are too savvy to take things at face value anymore; they want to see professionalism across the board and that includes your social media accounts. In practical terms, this means posting consistently, trying to have recurring themes or patterns within your grids and feeds (so as not to appear random and haphazard) and engaging with other users on the platforms.
Anything else?
You can also look at writing a weekly or even twice-weekly blog. Blogs don’t just look pretty on your website; they serve a very good practical purpose beyond that. That benefit comes in the form of a little thing called Search Engine Optimisation or SEO. In layman’s terms, blogs allow you to place keywords within the text of the article which you want to rank for on search engines. People primarily use the internet now to find properties and if you’re not within the first ten or so search results for your main keyword, then you’re not going to be seen. A blog, therefore, allows you to continually work your way up the rankings whilst also writing informative copy that show you to be a leading authority within your field. It provides a win-win.
What Can An Agency Do?
One of the main things an agency can do is alleviate pressure. Even the things that you can do yourself are incredibly time-intensive and that’s without even mentioning the more advanced marketing techniques that require a whole new level of expertise and completely different skillsets. Having an agency that knows property marketing in Essex means that you can focus on the things your business does best; whilst safe in the knowledge that your marketing is more than taken care of.
Agencies also offer PR services, more comprehensive SEO functionality, social media specialists and graphic designers. All of whom work closely with one another under one roof. PR departments will use their extensive database of journalists and publication professionals to secure your property development company articles and editorials in leading magazines and websites; both B2B and the more mainstream media. SEO specialists can undertake more comprehensive back-end website work beyond simply a blog. Social media specialists can create, schedule, publish and manage your social media accounts whilst a graphic designer can create slick, professional graphics that encapsulate the essence of your property development. An agency will also always have a team of content creators whose main remit is to write at a rate of knots in the form of blogs. Professional blog-writers have mastered the art of writing copy that both engages the reader and serves its purpose as an SEO-booster. These specialist personnel provide something that your in-house attempts at marketing, noble though they may be, cannot compete with.
Location Is Everything
If you’re selling properties in Essex, then you’re going to want your marketing to come from people that know the county back to front, inside out. We’re one such agency. Your marketing should be expounding the benefits not only of your particular developments, but of the area as well. The transport links to London, the green spaces on your doorstep and the proximity of the coast. Instilling this local knowledge into your marketing will help further convey the trustworthiness of your property development company. People are less likely to feel solely like a means of your company making a quick buck.
People are always going to need homes to live in. Indeed, it forms part of Maslow’s Hierarchy of Needs under the physiological subsection. This hierarchy is widely regarded as the best model to illustrate what humans need to survive and thrive. So, if you’d like to find out more about our agency offering property marketing in Essex, then get in touch! Contact VerriBerri today on 01376 386 850. We’d be interested to hear about the future direction of your property development.
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