Need a PR agency? PR explained by an expert
It doesn’t matter whether you’re a start-up or a conglomerate; it’s in your best interests to invest in PR. We represent several of both kinds of business. Not to mention everything in-between!
First of all, consider the words behind the acronym. Public Relations. PR is literally all about building and managing mutually beneficial relationships between your business or brand, and it’s audience. With this definition in mind; it should be immediately clear why PR is a crucial cog in the metaphorical workings of any organisation. Without it, your competitors will have little to no trouble flattening you in the race for public recognition.
In this blog; our PR team will take you through the multiple forms of PR that can be utilized to benefit your brand or business.
Essential Exposure
As previously mentioned; PR is all about building relationships between you and your audience. One of the most effective ways a PR team can do this is by securing their client coverage. This traditional form of PR will be hugely beneficial no matter what you offer the general public. This could be a product, a service, or even yourself as a personality. Either way; editorial coverage is essential in helping you be seen by your audience!
This is not as easy as it may seem. It’s incredibly worthwhile to outsource the job to an agency. Especially one that is fully immersed in the competitive world of PR. Competitive is the perfect word to use here; securing editorial coverage is a constant competition between hundreds of brands and businesses, all eager to fill that one available editorial space.
There is such a huge demand for quality editorial; however the supply is limited. Thankfully, a great PR agency will have the remarkable talent of saying exactly what needs to be said, without needing to say much at all. They will be able to advertise their clients, without the recipient realising they’re being advertised to. Ultimately, securing their clients the best possible coverage. This can be across a range of publications! From small local newspapers to large-scale international B2B and B2C publications – whatever suits the client best.
Crisis Management
Mistakes happen. There’s no point denying it. NWhen they do occur it’s the perfect learning opportunity. The problem with being in the public eye is, a mistake can linger and grow, and is likely to be remembered by many if not handled efficiently. Whether you’re a business, brand, or personality; if things go wrong (god forbid!), you need to be prepared! If you’re not; one seemingly small mistake might spiral into something uncontrollable, and it will be too late to handle it.
Setting a plan in place for a potential disaster is never a bad idea. The worst case is unthinkable if you don’t have a crisis management strategy. If you do need to rectify a negative situation, a PR team is your best friend. Our Essex crisis management team make sure your reputation is protected. What they will do is help you to establish any necessary crisis management policies; giving your brand the best possible chance of a successful comeback, through accountability, transparency and an authentic sense of remorse.
Personal Management
If your brand is personal; it’s essential that you’re liked. If you’re not, then you’re unlikely to have an audience. As such, your brand won’t be able to grow. It’s as simple as that. Thankfully, PR teams are no stranger to managing a personal image in the public eye. Influencers and celebrities alike all benefit from their PR teams, who make it their priority to keep their clients in the best possible light.
Securing appearances or product endorsements takes time, and personalities will often need to outsource this job to a PR agency. This frees up their time to ensure they can enjoy the best possible opportunities. Additionally, it keeps them from stumbling into anything that might tarnish their image.
No matter whether you’re an influencer, a celebrity, or something in between; having the guiding influence of an influencer PR agency is the optimum way of maintaining the image you’ve worked so hard to achieve.
Event Management
With everything that has been going on over the last few months. (You know exactly what I’m talking about). There hasn’t been much of a need for event management. However, with normality gradually resuming, at a safe distance of course, we can expect events and trade fairs to start back up.
The combined organisation and creativity of a PR executive, puts them in a prime position to run events. Networking with other industry professionals at regular events is a truly excellent way at staying at the forefront of people’s minds. Events are an excellent opportunity to showcase your brand, or launch a new product or service. You can talk to other professionals with whom you could potentially collaborate further down the line.
The truth is, not everyone is great at offline, old-fashioned, face to face networking. This is why utilizing a PR pro to run an event on behalf of your brand is the best course of action. They will be able to forge multiple connections for you, leaving you to kick back, relax and inspire confidence in your guests. After all, you’ve earned it!
Contact our PR Agency now!
The ways that PR can be utilized within your business is exciting. It’s quite clear that a dedicated team of professionals is needed to make the most out of any of the above. Understanding the full effect that public relations can have isn’t easy if you’re new to it.
Our PR agency would love to help you find out which form of PR would work best for you. If you would like to find out more about our Essex PR agency, don’t hesitate to get in touch! We’d love to hear from you!
You can reach us on 01376 386 850. Call us up and tell us all about your brand!