Fashion Brand PR Agency
You know as well as we do that the fashion industry is a competitive one. It can be extremely difficult for a fashion retailer to become noticed, with both small and large-scale competitors popping up left right and centre.
How many small boutiques or men’s fashion stores do you see online? They are all businesses which will challenge the success of your own. That’s why it’s crucial to be noticed through the use of having your own fashion brand PR agency.
The clothes speak for themselves. If you’ve made your model look good and dressed him or her in line with current trends, that’s great. But what good is that if you’re not being noticed? This is especially true if you’re new to the market. How are you going to find your audience and engage with them?
We here at Verriberri specialise as a fashion brand PR agency and are here to make your lives a little easier. We thought we’d put together some top tips in ways to be noticed, whether you’re a small start-up or bigger business.
BRANDING
We all know the importance of branding, whether this be the design of your website or of your logo. Your website, for example, can say a thousand things about your company. If it comes across as basic and quite tacky the chances are that’s what customers are going to think about the quality of your clothes. Make sure your website is modern, in terms of style and layout. The last thing you want to seem is outdated and cheap.
You’ve got to remember that your website is also going to give a first impression. That’s why you need to make sure it’s the best it can be. How often is your website being updated? More importantly (and we mean very importantly), how easy is your website to navigate?
How IRRITATING is it when the page is laggy, or worse so, when you click on a shirt you might like, then go back to the browsing page and you’re back at the top. We all know them struggles!
I can guarantee, you end up giving up. You must ensure you make it as easy as possible for customers, otherwise the hard work and effort you’ve put into your clothing will all be for nothing!
On a side note, tying in with branding, ensure you have a unique logo. Not only will this set you aside from competitors, but it will also make you easy to identify.
When branding your logo, make sure you’re looking at the size of your text, font, colour scheme and design etc. You want your logo to grab your potential customers’ attention and communicate your core values in a creative way.
SOCIAL MEDIA
We know how powerful social media is, so make sure you’re taking advantage of it! How often are you posting? As a fashion company, you must be posting frequently of new styles and looks. You want to be keeping up with trends and social media is the best way to demonstrate your knowledge of fashion which is taking off in that period of time.
It’s also a great platform for blogging. Take YouTube for example. You can give recommendations of what style would best suit different skin tones, or perhaps help customers find the perfect outfit for an event that they have coming up. \
Changing up ways of interaction is what is going to set you aside from the crowd. Alongside running platforms such as Instagram, which is a great site for fashion companies, you need to be making sure you’re being distinctive.
Interaction is key with social media. In what ways are you contacting your audience. Are you simply putting new posts up daily, or are you giving them the opportunity to speak to you?
For example, Instagram give you the ‘Ask me a Question’ feature which could be a great way to gain an insight into what customers are looking for. Perhaps on Twitter, you could post polls, such as ‘what style are you most interested in?’ to see what current trends and interests are, which will allow you to tailor your posts to this.
SEO
Once you settle into the swing of posting regularly, engaging with customers and establishing your website, you must (MUST) begin to focus on SEO. For those of you who don’t know, this is Search Engine Optimisation.
Essentially, this is the way in which internet platforms, such as Google, ranks your website on the search pages. The higher, the better (obviously). That’s why your website means so much.
As a fashion brand PR agency, we understand the importance of SEO, which is why we mention it so frequently. It’s what drives consumers directly to your website, so ensure you’re using keywords which will relate directly to your business.
For a fashion company in particular, using SEO strategies should be a walk in the park! Using hyperlinks (we say at least 3) to other websites is a great way to boost your rankings. Say you’re writing a blog piece about new Autumn fashion trends, you could link this to a piece which is based on Autumn trends for last year compared to this year, and what the changes have been. It’s a smaller but very effective method which will guarantee you rank higher on Google.
Here at VerriBerri, we understand completely how difficult it is for businesses to break into the world of fashion. It’s a sector which is forever changing. Therefore, keeping on top of branding, social media and trends can be a huge challenge and especially time consuming.
Fortunately, we have a whole team here who can help you with that, who have over 11 years’ worth of experience. So, if you’d like to find out more about our fashion brand PR agency, then get in touch! Contact Verriberri on 01376 386 850 or alternatively, drop in to see us with our open-door policy!