In 2020, especially, with so many in lockdown, and with start-up businesses launching left right and centre, it’s even more important that you stand out from the crowd. People need to not only love your products, but feel that what you sell is desirable. After all, converting that attraction into a sale is your ultimate goal – ‘loving a product’ doesn’t keep a business afloat. Additionally, as there are so many choices now, they’ll want to make sure that the brand they’re buying an item from is reputable. Will the items they receive – be that jewellery, clothing or otherwise – be good quality? Are they fairly priced? Will they look as good in person as they do on-screen? A lot of trust goes into putting your card details into a website and a big part of that is your online profile, and social media, in particular.
We deliver a flawless strategy with engaging content and beautiful photography and design. Our client-base is global, but shares one common theme – fantastic results, both in terms of sales and reputation. Additionally, we have in-house SEO and PR departments so if ever you are looking to expand your strategy, it can all be done seamlessly using one agency.
Today, however, we’re going to focus on how our fashion social media agency can help you increase your visibility on social platforms. Be it local, national, or global – you’re in safe hands.
Social Media For Fashion Brands – The Stats
Today, 45% of the current population uses social media, and that number is still very much growing. When you cut out the people who are too old or young to use social channels, this number becomes even more appealing.
Statistically, Facebook is still the market leader with 68% of adults reporting they are active users. Overall, a staggering 3 hours per day is spent on social media by the average person. Furthermore, 73% of businesses feel that social media channels have had a positive effect on their sales. When choosing what item to purchase, 54% of people look up the social profiles before making a purchasing decision. In addition, 49% of people turn to social media influencers to choose a fashion item. Research also shows that if you follow a brand on Instagram, you’re 53% more likely to become a customer. As you can see, then, there are plenty of reasons to push your social media marketing to the next level. With this in mind, you’ll certainly benefit from the assistance of a fashion social media agency.
The Benefits Of Fashion Social Media
We’ve mentioned it already, but let’s break down the main benefits a fashion social media agency can bring you:
- Increased traffic to your website
- Customer trust
- Improved SEO ranking
- A better customer experience
- Higher conversion rates
- Increased brand awareness
- Customer loyalty
- Insights into your target market
- An advantage over your competitors
What Social Media Platforms Should You Use?
Every brand will have a specific audience, which will directly influence the platform you should be using. That being said, there are a few that tend to reach many audiences and are, generally speaking, a good choice. Naturally, before we start working with anyone we establish the best route for them to take, but below are a few of the options you may potentially benefit from.
This is an immediate choice for almost any fashion brand. Instagram is an already well-established (yet still very much growing) social platform which is often used for fashion and lifestyle posts. It’s a very visual medium, meaning you can easily show off the aesthetic quality and the beauty of your items. Additionally, multiple influencers with significant follower counts also use Instagram, making it a great place to reach a wider audience. You can take advantage of hashtags which show your posts off to even more users, and stories, which boost your engagement even further. We know what hashtags you should be using, what time of day to post and the best things to say. All of this means that you can benefit significantly from using a fashion social media agency to help sell your items.
Facebook allows not just pages, but groups as well! This means you can utilise a variety of methods to engage with people. We wouldn’t advocate directly selling, instead recommending that you offer advice, where you’re able. Perhaps the best way to style a piece, for instance, or what you think the upcoming trends are. By offering value you can ensure that brand-loyalty remains high. As you have a lot of room to write, you can also offer background and context. So, use that opportunity to tell people your brand story. Explain where your items are sourced, perhaps talk about production! The options are endless. Facebook also allows people to leave reviews so encourage them to communicate with you post-sale, and take the opportunity to let other know how amazing your items are.
Ads
Pretty much every platform is monetised in some form or another, meaning that you can take full advantage of gaining a wider audience. We run ads for almost every client we work with, enabling them to gain a wider reach. More specifically, however, we can identify everything from gender, sex, and location, to what they like to do socially.
What Else?
The beauty of social media is that there are endless platforms. YouTube, Twitter, TikTok… the list goes on. We’re well-versed in them all and how your brand can use them to succeed and make more sales. Don’t be nervous of reaching new people and putting yourself out there. If you have a high-quality brand, there’ll always be a market!
Contact Us
Our fashion social media agency are experts in everything fashion. We want to help brands like yours involve their audiences and increase both sales and brand recognition. Click here to fill out our contact form. One of our senior management team will quickly be in touch and a proposal which is entirely bespoke to your brand will swiftly follow.
We pride ourselves on transparency, amazing results and expertise. When you work with the team here at VerriBerri, it’s a long-lasting relationship. One which will significantly aid your brand.