Utilizing an SEO Agency in Maldon
Although Google’s never-ending algorithm changes do a lot to impinge on your SEO value, all is not lost! There is plenty you can do to organically raise your website’s SEO value. Our SEO agency in Maldon, VerriBerri, has a team of professionals ready to take the control out of Google’s clutches. They have put together this blog, detailing what you can do to bolster your website.
Why Every Website Has A Blog
Have you ever been browsing a particular website and thought to yourself, ‘why on earth do they need a blog?’? Well, there are two leading reasons why most successful websites have some form of blog page. First of all, it’s an excellent way for a brand of business to prove their expertise. A blog allows you to showcase all the knowledge and authority you have within your industry. Whilst this can sometimes be incredibly niche, there’s no doubt that someone will benefit from the information. You’re reading this blog post, after all.
Secondly, and most importantly, blogs are fantastic for SEO purposes. Over all else, Google thoroughly values quality content. If Google recognises that your website is continuously churning out content that displays Expertise, Authority and Trustworthiness, you’ll be rewarded with a considerable SEO boost.
Whilst releasing blogs alone can help to raise your SEO value, including keywords can help to raise it even further. Blogs give you the opportunity to tactfully shoehorn in the keywords and phrases that you would like to rank highly for. Our SEO agency in Maldon would be more than happy to assist you in identifying and placing your optimum keywords. This process isn’t lightning fast, or particularly exciting, but over time you will certainly see the fruits of your labour. It is, however, a lack of patience towards the task that is often the downfall of many SEO endeavours. It’s important to understand that you’re not going to see immediate results, like you would with pay per click advertising. If you don’t think you have the time, patience or expertise for continuous blog writing, seek out a team like our SEO agency in Maldon.
Check Out The Back-End
There’s plenty you can do through the back-end of your website in order optimise it for better SEO value. Before anything else, ensure to host your website with an SEO-friendly platform. WordPress is a good example. This kind of platform makes it much easier for anyone to optimise their site with SEO in mind. The next step would be to install useful plugins. One such plugin is Yoast. You can implement this tool into the back-end of your website in order to help with your SEO processes. Yoast offers a traffic light system for the SEO and Readability of your blog posts, for example. Yoast will provide information on how to perfect a blog post for better SEO value, if it’s traffic light system shows red or orange, rather than green. With SEO being such a confusing minefield to the average joe, tools like Yoast are invaluable.
Once your SEO-friendly platform and plugins have been chosen, there is much more you can do from the back-end of your website. You can make sure all of your images are compressed down, for example. As well as ensure they’re all attributed with appropriate alt-tags. Meta descriptions can also be written for any posts and pages on your site. This will make them look better on the SERPs (Search Engine Results Pages).
One of the many free link-checking tools should also be utilised to ensure your site has no dead/broken links. This is essential as a dead or broken link can drastically damage your website’s SEO value. It may be apparent to you at this point that, most of the time, SEO work involves a lot of tinkering. A significant algorithm change will, admittedly, call for a more major change in SEO. But, for the most part, the continual fine-tuning provided by our SEO agency in Maldon, is all that’s needed to get your site ranking high.
Stay In The Loop
Regardless of whether you’re a beginner or an SEO expert, there is one thing that rings true for all. In the grand scheme of things you will have very little control over how your website performs. From Google’s perspective, they owe you nothing. If they want to make a major change that happens to reflect badly on your website, then they will. People working within the world of SEO must be ready for the next core algorithm change at all times. So that when it comes, they will be at their desks, ready to fix whatever’s broken.
Staying up to date is clearly essential in the world of SEO. For example, an article on SEO written back in 2016 will not be a good source of information when it comes to setting up your website. Aiming to keep up to date with Google’s algorithms can be a real slog. That’s why we recommend getting in touch with the professionals at our SEO agency in Maldon. We can sum up the most notable points for you. Or help with your SEO further, if you would like!
Contact Us
The ongoing battle between SEO specialists and Google is just that: ongoing. It is a constant battle that continues to rage, day after day. Ideally for all, SEO wouldn’t need to exist. Unluckily for Google, they’re as yet unable to remove it as a discipline. In truth, there is likely to always be some way or another in which you should optimize your content. With Google’s desires in mind, that is. And whenever there’s a job to be done, there will be professionals who can do that job. At the moment, you can find these professionals at our SEO agency in Maldon: VerriBerri. If you need some help with your SEO, don’t hesitate to contact VerriBerri today on 01376 386 850 or just click here!