Colchester SEO Agency
Our Colchester SEO agency does just what it says on the tin. We will look after your SEO and help find ways to improve it. Seems like I’m speaking a foreign language already? Let me firstly explain in layman’s terms what SEO is.
SEO or ‘search engine optimization’ refers to how high you appear when someone searches for key words relating to your business. For instance, an accountant in Colchester will want their name to appear as high as possible when the words ‘Accountant Essex’ are searched for. This not only improves traffic to your website but can also have a positive knock on effect on your sales.
Why do you need SEO?
Google likes to rank website content on how useful it thinks it will be for a consumer. Its sole aim is to make the information easily accessible rather than the user having to scroll through lots of pages to find what they need. To ensure this, they use crawlers, sometimes referred to as ‘spiders’ – how seasonal! Crawlers are essentially robots that index a website to gather information before it can be found online. The algorithm Google has put in place then determines how worthy the content is of showing.
To put into perspective just how important your SEO is, research shows the highest-ranking result on Google has a 33% chance of getting clicked. With the algorithms changing regularly, it is often more cost efficient to outsource this to a marketing company like our Colchester SEO agency. Keeping up to date with the changes can be difficult without adding staff training and annual leave into the mix.
Different types of SEO
Of course, like with most things business related, nothing is ever straight forward. SEO is no exception. This is why it is often useful to outsource the work to companies like our Colchester SEO agency. With over 11 years of experience we are used to helping companies navigate the stormy sea that SEO can become. Looking more closely, there are two different types of SEO that you should be aware of. On-site and off-site. Now let’s break these down even further.
On-Site SEO
On-site SEO is anything carried out on the website itself. Let’s take content creation for example. When you write content on your website you are potentially answering questions that people would search for. This adds value to your SEO because it makes it easier for Google to pull the answers for the consumers. Research indicates that companies who incorporate blogs into their website build up 67% more leads per month than websites without them.
When writing a blog post, Google has even more criteria it likes you to stick to. For instance, your keywords, sentence length and headings are all contributors to whether Google will push you higher on the search page. EAT is a term you may hear when researching SEO. Essentially, it stands for ‘expertise, authoritativeness and trustworthiness.’ Sticking to the criteria I mentioned before contributes to your EAT and in turn, lets Google know you’re useful enough to promote.
Linking
Another area of on-site SEO our Colchester SEO agency can help with is back-end optimisation. This consists of things such as including meta descriptions, compressing image file sizes, improving loading speeds and back linking. I realise what I just said may send you into a whirlwind of confusion and that’s because back-end optimisation is very tricky to navigate if you’re not technically minded. To explain further, meta descriptions are the snippet of description you see before you click onto any website. We have these descriptions to simply draw in the reader which can improve your click-through rate.
Humans can be incredibly impatient, whether we like to admit it or not. In more recent years, life has become much more fast paced; meaning people have less available time to sit and wait for a website to load. It has been reported that 1 in 4 people will abandon a website if it takes more than 4 seconds to load. Moving onto back linking, in simple terms it means when someone else’s website has referred back to yours. Google approves of this because it sees you as being trustworthy contributing to your EAT. A bit like when you order food from a restaurant. You’re more likely to trust them if someone else has recommended them to you.
Off-Site SEO
Moving onto off-site SEO, this is anything you do outside of your website that affects the success of it. Social media is a good example of off-site SEO and probably one of the easiest to explain so we can start here. When you Google a company’s name, usually you will see their website first followed by their social channels if they have any. Social media can boost your SEO for a number of reasons. The main being that if you get a lot of engagement and people start sharing your posts your content is more visible. Linking is a very crucial part of your SEO ranking and therefore, if people are sending links from your social media, Google will see you as being dependable and trustworthy.
Going back to Googles EAT criteria, reviews are another way of improving your off-site SEO.
Your businesses reputation is something no owner can ignore. In fact, research shows that 95% of online buyers read reviews before making a purchase. If this doesn’t show their importance, I don’t know what does. Moving forward, Google uses your ratings as a good indicator of your reliability, adding to your EAT. Afterall, good reviews lead to good conversations about your brand.
Contact our Colchester SEO Agency.
I realise this may all sound very confusing but that’s where our Colchester SEO agency can help you. VerriBerri have a large scope when it comes to dealing with websites, having worked with both international companies and start-ups. Not only are we constantly trying to improve our own, but we are always keeping up to date with the ever-changing algorithm. If you need help improving your SEO, contact VerriBerri today on 01375 386 850 or click here.