Launch Events Management
Being launch events management specialists, we know just how stressful it can be trying to plan any form of event. Having planned and looked after events for a whole range of different sectors through the years; we have an abundance of knowledge when it comes to almost every industry. What’s more, we have a team dedicated to planning events meaning we can really focus on making your launch the best it can be.
The clue is in the name when it comes to this type of marketing. Launch events are essentially a celebration a company throws when they bring out a new product. Its main aim is to build anticipation and attention surrounding your company. Some companies host events every time they have new releases. In contrast to this, others let their new products enter the market subtly when their budget doesn’t allow for this or when they are frequently releasing new ranges. Our launch events management agency has however seen first-hand just how many benefits events can have on a brands exposure when done well. Let’s explore these further.
The Benefits of Launch Events
Brand recognition is something every company needs. With humans so often sticking to what they know; putting your company at the forefront of your industry is integral. Hosting events and building a buzz around your brand naturally makes people remember you; meaning more word of mouth and increased website traffic. This is particularly great if you’re a smaller company or in a saturated market. Furthermore, launch events can impose exclusivity. Hosting an event where you only invite a handful of your customers is bound to get them excited. Making people feel special not only is a nice thing to do but is also a tactic many companies use when marketing their products. As a result of this, your brand will get much more exposure through the likes of social media posting. Brand loyalty is another huge benefit that can come off the back of these types of events.
Depending on your invite list, launch events can be a great way to build potential business partner relationships. Exposing yourself to companies who may not know what you do can lead to all sorts of things such as collaborations or articles in the press. Reaching the target markets of other brands can really boost how well your products do. Going further, influencers can also be a great angle to consider. Inviting influencers to celebrate your new releases can provide great coverage across their socials. Lifestyle bloggers and creators in particular may use your event for content. This inevitably brings more exposure for your brand. Posting a picture of them with your branding behind them will enter you into new markets and there’s even the potential to go global. By outsourcing your launch events management to a company like VerriBerri, we can put you in contact with the right people.
The Different Types of Launch Event
Obviously, finding what suits your brand best is important. With two main types of marketing, it can be hard to decide which avenue to go down. Breaking this down further, you need to consider who you want to market to. You need to choose between consumer events, trade events or media events.
Online Events
With the rise of the internet and the recent pandemic, there have never been more digital events. Research shows that 93% of specialists in this area plan to use more virtual events moving forward. Everything is moving online and utilizing certain platforms can be a great way to maintain the attention you want for your company without breaking any of the current guidelines.
Not only is this avenue more modern and current but physical events can be expensive. Moving these online takes away the expensive cost of venues. What’s more, hosting a video call on Skype, Google Teams, Zoom (and all the others) are all free. Whilst some of the platforms put a limit on the number of people you can invite, sometimes having a more intimate gathering can be much more beneficial in as much as it offers exclusivity.
In terms of what you can do with online events, it can be hard to make them original. By working alongside a launch events management agency, we can help put ideas into action as well as brainstorming concepts nobody has done before. Keeping events fun is important if you want everyone attending to remember them. Sending out packages containing your products and something fun you can do whilst on a video call is a great way to get people engaging. Baking or decorating cookies for example (if this fits with your image.)
Physical Events
Although difficult at the moment, physical events are often bigger in terms of the attention they generate. Although some may think virtual events are the way forward, 96% of professionals aren’t convinced they will replace face-to-face events. Speaking to people in person is always much more efficient in terms of getting your point across. It’s also much easier not having to battle with any unexpected technical difficulties.
When looking at physical events, the possibilities are endless. You can have a party, a sit-down meal or a Q&A to name a few options. Depending on the type of event you choose, attendees can mingle with others. This gives the possibility for them to take photos together with their friends and talk more about your brand creating more word of mouth which is good for your reputation.
Contact Us
By investing in an outside company to take control of your launch events management, you are investing in your brands future. What’s more, you’ll get our expert opinion on what avenue to go down and what we think suits your brand best. We’ll consider every option carefully and work alongside you to come up with the best event possible. With loads of things to consider it can quickly become time-intensive and stressful. This is where our marketing agency can step in. To get in touch and get your free proposal, click here.