If you speak to any Essex social media marketing companies, they will all tell you the same thing. Social media is crucial for the success of your business. With the online world developing so rapidly; businesses need to keep up or they’ll fall behind. VerriBerri have been working alongside clients for almost 12 years to improve their online presence. As such, we have a great deal of knowledge surrounding what works and how to get the best engagement from your followers. We’ve won multiple awards for it!
Knowing Your Target Audience
Before carrying out any form of marketing, you need to have a crystal-clear idea of who you’re targeting. Unless you know this, your social media won’t be successful in gaining traction. Once you know who you’re aiming for, you then need to explore the target demographics of each social media platform and where you fit in with this. The main 4 platforms for marketing are Facebook, LinkedIn, Instagram, and Twitter. There are many other that we use, but it is these that most people ask for help with.
With millions of people using LinkedIn for business, there’s no doubt this is a huge platform for anyone with a B2B audience. In fact, research shows that 23% of working people in the UK regularly use LinkedIn. However, whilst this platform is great for corporate companies, other industries are still wildly successful in gaining traction here. You certainly shouldn’t disregard giving it a go.
Instagram is a photo and video sharing platform with a slight bias towards women. 52% of the user base are female whilst, of course, 48% are male. Starting in 2004, Facebook is still the biggest social media platform out there. Surprisingly they have more of a bias towards men with them making up 54% of their demographic. Finally, we have Twitter. The most diverse of them all. Their stance on posting is a lot more relaxed than some of the others. As such, they have quite a unique combination between both corporate and friendly posts doing well. Out of their 330 million active monthly users, 66% of them are male.
Which Platforms to Choose
With so many different platforms to choose from, it can be difficult to know which ones are right for your business. This is where the work of Essex social media marketing companies can come into play. Any agency specialising in social media management will be able to tell you where your time is best spent. What’s more, we can even handle the entire process for you.
As previously mentioned, LinkedIn was designed for businesses to connect with other companies, their customers and their competitors. LinkedIn have lots of different features to make business a whole lot easier.
A popular function that many people use on LinkedIn is their recruitment tool. Businesses are able to post job adverts and as such, individuals are able to apply. Being able to do this at the touch of a button, wherever you are, is invaluable. Not only does it save a lot of time, but it also means less cost for you. If you want to save money even further and have the time, you can even headhunt for free!
What’s more, you’re also able to post updates about your business. From case studies to reviews and everything in-between, LinkedIn is a great way for you to appear professional. Making sure you show that you know what you’re doing is key if you want to boost your sales.
Released in October 2010, Instagram is a video and photo sharing platform. It’s outrageously popular among the younger generations. It’s for this reason that industries like beauty and lifestyle do particularly well on this platform. In fact, any business with a physical product is likely to thrive here.
Besides being able to showcase what you do; Instagram is also great for a lot of other things. In a world where there are so many other companies to compete with, it’s customer satisfaction that can make you stand out. Why would a client faff around trying to phone you up when they can just message you on their phone regarding queries they may have about your services? It’s much easier if they can just hop onto Instagram and fire off a message. This could be the difference between a customer choosing you or your biggest competitor.
Through many social media platforms, you can also build exclusivity. By posting regularly and engaging with your audience, you help to build a community. Going further, when you release new products or ranges, your followers will be desperate to get their hands on them.
As we touched on earlier, Twitter has two very different sides to it in terms of what you can get away with posting. On one hand, Twitter can be very relaxed. Known for being the king of memes and GIF’s, these do well on this platform. However, there is also a corporate side to Twitter as well. Realistically, there aren’t any businesses that won’t benefit from posting on here.
Not only can you reach a worldwide audience on Twitter, but you can also boast about any offers or new launches you have. Images and videos are an extremely eye-catching form of content. Including these on your feed is bound to grab the attention of your audience, bringing more traffic to your site.
Essex social media marketing companies almost always use Facebook as they’re linked to Instagram adverts. Whilst their user base is mainly men, through the years we have actually found marketing towards female audiences much more successful on this platform. Something to bear in mind if you’re thinking of doing your social media management yourselves.
With Black Friday around the corner, everyone is going to be looking for the best deals. Posting about what you’re doing for this event on your profile is guaranteed to drum up more sales. As well as this, Facebook can be great for addressing customer complaints, appearing more professional and brining a sense of community. All things that will boost you further towards the forefront of your industry.
How Social Media is Effective for Business
When carrying out any marketing strategy, it’s important you see results from your efforts. Without this, how are you supposed to know how effective your marketing is? The great thing about social media is that it’s easily measurable. With easily accessible analytics, the job of Essex social media marketing companies is made much easier. This way, we can find the best time for posting and which content your audience favour.
It’s 2020 and the amount of people using social media is ever-increasing, especially now we’re heading into a second lockdown. This being said, social media has the power to reach millions. By marketing your product in this way, you’re bound to boost your brand recognition quite significantly.
Contact the Team
Essex social media marketing companies are often overlooked. However, as you can see, there are lots of different things to consider and a wealth of benefits we can offer.
If you’re struggling to come up with interesting and eye-catching content for your social media platforms, we would be more than happy to help. Being a large team we are always able to stir up lots of ideation meaning you don’t have to worry about getting creative. For more information on how we can help boost your business, get in touch today by clicking here or call the office on 01376 386 850.