Based in the UK, VerriBerri are a specialist translation marketing agency. Whether you’re working in video subtitling or interpreting (or everything in-between) we have what it takes to give your brand a boost. Many companies suffered in 2020 and you may be included. Despite this, there’s no reason you can’t be making 2021 the best year yet.
Assessing Your Options
As a translation marketing agency, we know all about the best ways for you to gain the most traction. Agencies with little translation sector experience may suggest to you a whole host of different techniques. Well, in our experience, you don’t need to over complicate things too much. They’re right, you will benefit from the more aspects you take on. However, we know that from previous clients, SEO and PR is where you should be putting your main focus.
Search Engine Optimisation (SEO)
The society we’re living in is constantly becoming more and more diverse. With this, comes greater demand for your services. Whilst on the surface, this may sound great, it has unfortunately brought lots of competition your way. This means that standing out against your competitors has become more vital than ever. The best way to do this is through SEO.
Search engine optimisation is arguably one of the trickiest areas of marketing. Although it’s easy to brush under the rug, you definitely shouldn’t be. In fact, SEO is probably one of the techniques that is going to give businesses like yourselves the best ROI.
SEO is the process in which a company aims to boost their ranking on the search engine results page (SERP.) With a little light research, you can quickly discover just how integral it is that SEO is involved in your marketing strategy. Everything points to the idea that the higher you rank, the better your chances are. It’s even reported that over a quarter of Google searchers will only click on the first organic result, disregarding the rest.
In order to fully optimise your site, there are plenty of things you can do. The main areas that will require the most time include content creation, back linking and back-end optimisation.
The process may seem straight forward however, there is a reason that agencies like ourselves exist. Although some aspects of marketing you can try yourselves, it’s recommended that your SEO is done by the experts. This is purely down to the complex nature of the entire process. Website creation on its own is tricky and it’s rare that companies do this themselves. Therefore, it seems common sense that when making changes to your site, you’d also get an outside company involved.
Public Relations (PR)
Lots of people are apprehensive when it comes to PR and understandably so. Journalists are notoriously known for constantly changing their minds on the articles they publish. Whether they decide to go with another story or choose to change the angle, it can be hard to secure leads. This is where our translation marketing agency is a step ahead of the others. To our knowledge, we’re the only agency out there that puts a guarantee on our results. This helps us to install confidence in our clients by showing our integrity. It also means you can avoid worrying about not getting what you paid for. If we promise a certain number of publications, it’s because we know we can get them. We’re all about pushing ourselves to the limit however, we don’t agree with setting unrealistic standards.
When it comes to being a translation company, it’s all about improving your visibility. If people aren’t aware of your existence and you do nothing to combat this, it’s going to stay that way. With our expertise, we will be able to assess the patterns of your consumer behaviour. Once we’ve established this, we can then go about securing articles in the right sorts of publications.
Starting more generally, you’re going to want to aim for some big mainstream names. For example, we have secured an article in The Independent for one of our translation clients before. This was big for them in terms of rapidly increasing traffic to their website. With such a broad spectrum of people you’re trying to reach, publications we’ve all heard of and could pick up, is definitely the way forward.
In addition, you don’t need to just aim for printed publications. As the online world continues to develop, more tabloids are starting to diversify into digital versions. These are equally, if not more, beneficial to your company. Being that the internet is 24/7, people will be able to see their content whenever they choose. Opening more doors for you in terms of brand recognition. As well as this, digital publications also play a part in your SEO. When companies share information about your business, they’re going to include a link somewhere to your website. This counts as a back link which boosts your SEO value. The better quality and more trusted publications that link you, the more valuable they are.
Now let’s give an example of a slightly more specific scenario. If you’re a B2B company or tap into part of the B2B sector, it’s likely that you could benefit from appearing in business specific magazines. For example, Business Insider or Forbes. With the help of our translation marketing agency, we can make this happen. We have spent years solidifying connections with journalists. Through our 11 years in the industry, we have become masters at pitching. This means that we know exactly what they want to hear and how to get you featured amongst these big names.
Why You Need an Agency
As you probably would’ve noticed, both SEO and PR are techniques that you’re going to require help with. Without background knowledge into the technicalities of SEO or existing relationships, you’re going to struggle. Whilst this may not be what you wanted to hear, it’s the truth. It’s for this reason that we ask for you to see marketing for what it really is. An investment in your future.
Furthermore, some of the techniques we experience on a daily basis are incredibly time consuming. They require a lot of time that you as a business owner may not have. What’s more, the Google algorithm is constantly changing. If you’re considering bringing someone onto the team that specialises in this area, they’re going to be constantly retraining. With our translation marketing agency, it’s our job to keep up to date. This means you only pay for the actual work we do rather than the research that takes place behind the scenes. Even better, you won’t need to worry about staff absences either.
Why Not Get in Touch?
If you’re curious and want to know more about what our translation marketing agency does, why not reach out? We love chatting about our work and we’re enthusiastic about bringing new clients into the mix. For more information, you can get in touch by clicking here!