VerriBerri are a new business development marketing agency. Whether you’re just starting up or already an established business, it’s important that you keep evolving. You may choose to do this through internal communications, or you may want to implement external methods such as marketing. Either way, our team have the expertise to help you grow your business to its full potential.
Based in the heart of Essex, we are a team of talented and creative individuals. We each have our own skillsets and strengths that we love developing in order to help our clients grow. No matter what you want out of a new business development marketing agency, we’re confident we can meet your needs. Some of the areas of marketing we cover include:
- Event Management
- Search Engine Optimisation (SEO)
- Social Media Management
- Pay Per Click (PPC)
- Graphic Design
- Public Relations
What are Internal Communications?
Without delving in too deep, internal communications ensures efficient messaging amongst your team. The aim is to make sure all communications are clear and concise so that essentially, everyone is on the same page. By implementing this all your team are aware of, and on board with, the company direction, aims, and ethos.
One of the areas of internal communications that we can help with as a new business development marketing agency is through creating directional documentation. For example, brand identity briefs and company newsletters. This way, you clarify your brand direction and expectations regularly. Your team feel included and as a result, more passionate. The wording of this is key.
Social Media – LinkedIn
When it comes to both internal and external business development, LinkedIn is likely to become your best friend. All social media is built for networking, but LinkedIn is the perfect companion when it comes to businesses specifically. Although it’s often used casually; the platform was built and designed to be a professional space. One where people in business could connect with like-minded individuals or others in their industry.
When we discuss internal growth, a key element of this is all about expanding your team. Making way for new members to join is a great way to ensure that you’re constantly operating at the highest capacity. This is vitally important if you’re looking to improve the way your business performs. With their in-built recruitment function, LinkedIn has quickly become a popular outlet when it comes to posting job adverts. Although you may need to pay for this service, there are other ways to find new staff for free. For instance, lots of companies will connect with other users in order to headhunt.
As a new business development marketing agency, we have also seen first-hand just how useful LinkedIn can be for finding new custom. In quarter 4 of 2020, we secured 52 ‘hot’ leads using LinkedIn for just one client! In order to make this work effectively however, you need to be posting on your account regularly and connecting with the right people. If you’re trying to develop a new lead and your page is empty, this isn’t going to be reassuring to the potential client. Instead, you really need to be utilising this platform to its full potential.
Posting content is a great way of showcasing your work. This helps to instil trust in your followers and also, helps improve your brand recognition. Although this may seem simple at first, planning your content can be tricky. Not everyone has the time to generate interesting and creative content. If this is something you’re struggling with, you might find it helpful to seek the advice of professionals in this area.
Search Engine Optimisation
SEO is an external form of business development and one that is proven to work. In case you’re unfamiliar with the ins and outs, allow me to elaborate.
Search engine optimisation is all about improving your ranking on Google. The main way to do so is by satisfying the criteria stated within Google’s algorithm. This consists of concepts such as optimisation for mobile device viewing and improving the fluidity of your website. Trust me, this is however, just the tip of the iceberg when it comes to SEO. Search engine optimisation is a sensitive process and one that requires a lot of expert knowledge and skill. It’s for this reason that we advise against trying to carry out your own optimisation.
As a business, Google have a duty to make their service as easy for the consumer as they can. This means that they will only promote the content that scores well in comparison to their algorithm. If you’re able to get your website ranking well, this will result in far more site traffic for you. Despite the internet being filled with useful information, nine times out of ten, we’ll choose one of the first options displayed in front of us. Therefore, if you’re not ranking at the top of Google, people simply won’t bother with your site.
Email Marketing
Email marketing is often an area that slips under the radar when in actual fact, it’s a very useful tool for many companies. In 2019, the global number of email users amounted to 3.9 billion. (According to Statista.) This shows just how popular emailing still is, even in a day and age where we have so many other options for messaging. As we touched on earlier, emails can be used for sending around newsletters and company updates. This will help promote positive internal communication which will in turn, help promote growth. Alternatively, email marketing is also a great way of reaching external sources too. For instance, you may send newsletters or emails announcing sales to your existing and loyal customers. Ever get sucked into buying something because a discount code landed in your inbox? Well, that’s proof that this form of marketing works.
Although you may find it easy to knock up a quick email to send round through Mailchimp, you could run into issues when it comes to GDPR. With so many new rules coming into play, it can be difficult to keep up with what is allowed. As a new business development marketing agency, we’re well versed when it comes down to the guidelines. If you’re unsure, you may want to play it safe and seek help from someone well-educated in this area.
Why Not Get in Touch?
Going into the new year, it’s natural that you would be looking for new ways to keep your business evolving. If the work that we do at our new business development marketing agency sounds perfect for you, why not reach out? We’d love the opportunity to showcase our expertise and delve deeper into how our services can benefit your company. To contact us, click here!