Based in Essex, VerriBerri are a fast-food marketing agency. This year, we have been able to grow to the biggest we’ve ever been with there now being 20 of us. We’re a very creative team and we love getting involved in new projects. We get a lot of satisfaction out of the work that we do, and love watching brands grow alongside us.
Being that we are a full-service agency, we can offer both a turn-key service as well as smaller packages. The marketing areas that we specialise in include:
- Public Relations (PR)
- Social Media Management
- Search Engine Optimisation (SEO)
- Event Management
- Graphic Design
- Pay Per Click (PPC)
- Business Deveolpment
Marketing’s Main Focus
The food industry is a flooded market, and this can make it hard to distinguish yourselves against your competitors. Despite this, not all hope is lost. With the right fast-food marketing agency behind you, there’s no reason as to why your brand can’t reach its full potential. In fact, with the right implementation, you could even go further than your wildest dreams.
The main focus of any marketing strategy is to improve a brands visibility. No matter the size of your food business, you need people to be aware of you. I think we’re all guilty of indulging in fast-food here of there, but the matter of fact is simple. If we aren’t aware of your existence, how are we supposed to know to try your products?
Let’s Discuss Your Options
When it comes to working with clients in this industry, there are a few options we’d suggest as a fast-food marketing agency. It’s hard to pinpoint exactly what you should be targeting specifically without knowing further details about your business. However, we can at least touch on some of the more general area’s we’d recommend. For a more accurate consultation, why not click here to get in touch?
Public Relations
Being in the fast-food industry, it’s likely that the people you’re trying to target is us as the general public. With this in mind, PR in the form of mainstream media publications is a great place to start. Articles in newspapers or magazines will reach even the most unexpected corners of your target audience. What’s more, this area of public relations is also great for promoting loyalty. The more people are comfortable with seeing your brand, the more likely they are to consume your products. If they’re impressed, you’re going to see a rise in repeat purchasing.
If you’re a smaller company, you may want to target some more local publications too. People are generally quite interested in their surroundings meaning they’re likely to read an article if they stumble across it. If you’re able to humanize your brand, this could bring you a lot of custom.
Social Media Management
Social media has a huge reach. It’s reported that over 3.2 billion people worldwide are using it in 2020. This is a staggering figure and one that is only going to increase rapidly with time. Social media has a plethora of advantages, some more obvious than others.
Starting with the simplest, building an online presence is obviously going to get more people talking about you. If you can get your content spot on in terms of authenticity, you’re going to get people engaging. The higher your engagement is on a post; the more people social media platforms will push this out to. This means that even those who don’t follow you will start seeing your content in areas such as the Instagram ‘explore’ page. This ignites a chain reaction and before you know it, your sales will be soaring.
Instagram and Facebook are the best candidates when it comes to choosing where to implement your time. If your budget allows, you may even want to consider utilising the fanbase of TikTiok. These platforms are the favourable few due to their target audiences and reach. This is where you’re likely going to find the most traction. Also, with Facebook and Instagram’s locality feature, this can be really useful for those of you who are smaller businesses. Being able to tag your location means you will then show up when people search for specific areas.
As well as improving your reach, social media (as well as PR) can play a big part in boosting your SEO value. These count as off-site factors when it comes to optimising and can help to boost your ranking on the SERP.
Social media can also be used to promote loyalty and exclusivity. If you’re a fast-food company that regularly comes out with new releases, having a loyal following means they’ll want to try these new products when they become available. This can only mean good things for you as a business.
Graphic Design
Your packaging, branding and website design are likely to be the first interactions people have with your business. If your customers are impressed first time, this will promote more positive feelings towards your brand. If they’re let down, however, this is likely to have a detrimental impact on your reputation.
The design you implement speaks volumes about who you are as a company. Our job as a fast-food marketing agency is to help you echo your company’s values through your branding. As well as this, we’re also responsible for implementing our experience when it comes to knowing what your audiences want to see. The concoction of the two make perfect grounds for graphic design elements that will hit the mark in terms of driving sales and brand recognition.
Why You Need the Help of Our Fast-Food Marketing Agency
Although widely used, lots of people tend to find public relations quite daunting. Journalists can be indecisive, and they often change their minds on articles last minute. This makes the job we do difficult sometimes. Where we are a step ahead of the rest, however, is when it comes down to our USP. To our knowledge, we’re the only PR agency to offer a guarantee on our results. If we are able to promise you a certain number of leads, you can be sure we’ll hit our target. We’ll even go beyond where possible.
Without contacts in the industry, it can be hard to gain coverage in well-known publications. Furthermore, it can be tricky to come up with ideas for socials or graphic design that are original and engaging. If this is something you’re struggling with, you may find it helpful to utilise our expert knowledge.
Contact the Team
If a fast-food marketing agency sounds like something you need going into the new year, why not reach out? We’re suckers for a chinwag! To do so, you can catch the team on 01376 386 850 or, just click here!