Plus-Size Model Marketing Agency: What We Can Do for You.
For years, our bodies have been shamed. If you’re not too big then you’re too small. If you’re not too pale, then you’re too dark. Have stretch marks? Gross. Have smooth skin? You’re not relatable. It’s difficult to feel like you’re doing things right when in reality, there is no correct way to look. All bodies are good bodies; a message we’re firm believers in, here at VerriBerri.
Thankfully, the plus-size community is really one that has flourished in recent years. As the stigma finally starts to dispel, companies are keen to reflect more diversity in their brands. With this, the demand for plus-size models has increased rapidly. This is a wonderful step towards a more accepting society. However, the saturated market certainly makes things more difficult for individual models when they’re trying to increase their visibility.
As a plus-size model marketing agency, it’s our job to improve your awareness. If you’re looking to make some noise within the industry, we have what it takes to help you do this. With specific industry knowledge and over a decade of experience in marketing, you can be rest assured you’re in capable hands. No matter your needs, we’re confident we can deliver impeccable results.
Assessing Your Options
Marketing for individuals is often slightly trickier than marketing a business simply because your options are more limited. Despite this, you can still achieve plentiful results. In fact, PR and social media are easily some of the most impactful components of a marketing strategy.
Despite them seeming relatively straight froward in the beginning, you’d be surprised just how complex both PR and socials can be. If you’re finding yourself struggling to get very far, you may benefit from the expertise of our team.
Podcasts and TV Appearances
The first podcast was made in 2004 and since then, they’ve vastly grown in popularity. Although some view podcasts as a phase, the truth is, they’re more sought-after now than they ever have been. In 2020, it’s estimated that podcast listenership hit 15.6 million in the UK alone. Not to mention the 144 million reported fans in America.
I don’t know about you but with such an expansive reach, it seems a no-brainer to us. Appearances on popular podcasts can really help to boost your following on social media. As well as this, they’ll help to establish yourself as a familiar face making you more memorable. You never know who could be listening and this could just be the difference between a brand choosing to work with you over others in the industry.
Similar to podcasts, TV appearances are also great for all the same reasons. You don’t need me to tell you that the more the public see your face, the more well-known you’ll become. This is a common trend for anyone in the public eye. Models, influencers, celebrities and all. Alongside this, both forms of media are also great for promoting the ‘bodies come in all shapes and sizes’ message. In such a judgemental society, being an advocate for beating down this taboo is vitally important. It’ll also work wonders for your reputation too.
Mainstream and Industry-Specific Publications
Looking at the most traditional form of PR, we then come onto publications in outlets such as magazines and newspapers. For a maximum ROI, we’d highly recommend targeting a mixture of both mainstream outlets as well as ones that are specific to the modelling industry.
On the whole, both types of publication have an already established an loyal audience. Depending on the name, readership levels are often extremely high meaning you’re able to touch lots of different demographics. This is great exposure for you as a model and can really help boost your popularity. With this, you’ll find yourself seeing far more interest in terms of job opportunities. It is also guaranteed to help grow your following on social media too.
Social Media
As a plus-size model marketing agency, we know just how big of a part Instagram is likely to play in gaining you work. In this day and age, it’s a common thing for modelling agencies and companies to use social media for vetting. In such a creative industry, not having an online presence is going to severely hinder you.
Instagram is a popular platform used amongst models simply due to its core functionality. Published in October 2010, Instagram was built for sharing photos and videos. Fast forward to 2020 and they’ve added plenty of new features. For instance, reels and stories. With this in mind, you can begin to see just how creative a platform it is. This makes it the perfect place to showcase your modelling work. The more you share, the more appealing you look to potential recruiters.
What You’ll Love About Our Plus-Size Model Marketing Agency
Social media is often an area of marketing that people find themselves capable of handling on their own. Whilst there is nothing wrong with this, people often run into issues when it comes to originality. Being a sizeable and close-knit team, we’re always coming up with fresh and exciting ideas. If one thing’s for sure, authenticity is never in short supply.
Journalists can sometimes be flaky and leads often fall through. This can be off-putting for those of you looking to invest time and money into this area and rightly so. Having had so many clients come to us having had bad experiences with other agencies, we decided a change needed to be made. Thus, our PR guarantee was born. By putting a formal promise in place, you can be confident that we’ll deliver exactly what is expected of us. In fact, we always strive to go above and beyond.
Naturally, your values and the message you want to share are likely to be very different to the other people we work with. At VerriBerri, we believe in working in collaboration with our clients in order to really bring their vision to life. To better enable us to do this, all of our packages are completely bespoke, and tailor made to suit the individual. This way, the work that we do for you can still have that personal touch.
Get in Touch
If our plus-size model marketing agency sounds like the perfect addition, great! We love getting to know new people within the industry and helping in their quest for growth. What’s more, we like playing our part in promoting body confidence. To hear more about how we can help, feel free to get in touch by clicking here!