Logo Design Agency: The Value of Getting Your Logo Right
We all know how important first impressions are. It’s thought that when introduced to something new, we make a judgement within the first 7 seconds. A lot of the time, this is even done subconsciously and yet it has such a heavy bearing. Given that your logo is often the first thing people see of you, it’s integral you get it right. If you don’t do this, you’re bound to drive people away from your business and into the hands of your competitors.
At VerriBerri, we’re a specialist logo design agency. We have been operating in this industry for almost 12 years and during this time have worked with a wide range of clients. From companies in the UK all the way across the pond in the US. Helping brand companies in the fintech industry versus those of you in the beauty sector. Realistically, we haven’t left any stone unturned. With our team of design experts, you can rest easy knowing you’re in more than capable hands.
How Your Logo Adds Value
A logo is one aspect of branding that every company needs. It’s unavoidable. Where people let themselves down is by not realising just how much value this adds to your business. Overlooking the following attributes is what leads to a lot of people producing lack-lustre logos that simply ‘do the job.’ With this in mind, let’s begin by discussing some of the positives that come off the back of getting your logo right:
Memorability
Staring with one of the more obvious ways a logo adds value – memorability. When trying to recall any brand, the first thing we often think of is their branding. For instance, even people who aren’t fans of the franchise McDonald’s are able to perfectly depict their logo.
Lots of people are very much stuck in their ways. This has led to a lot of apprehension when it comes to trialling new brands. Therefore, if they know something already works for them, it’s rare they’ll stray. Alternatively, if they are looking for a different brand of something, they’re going to go for what is familiar. This means sticking to the names they know and recognise. The more memorable your logo is, the more people will well… remember you. This increases your chances when it comes to boosting sales.
Reaching the Right Audience
Your logo should speak volumes about who you are as a company and your values. Often, these are used by a consumer to give them an idea of what it is that you offer. For instance, the Outlook logo clearly depicts an envelope. This leaves little room for error when it comes to guessing what they do. Comparatively, if you were to design a logo for an eco-friendly company, you’d most likely use quite earthy hues. By ensuring your logo is relevant to your business, this will help you to attract the right audience. This is likely to result in more sales and higher website traffic if done properly.
Standing Out
No matter whether you’re operating in a saturated market or appealing to a more niche audience, standing out is still important. Whilst competition is somewhat healthy, blending in with other brands can and will be detrimental in the long run. Being able to grab the attention of your audience is vital when it comes to boosting your sales. Overall, your logo will help for you to get ahead of others in your industry. Getting to the forefront of your sector is what will help you grow further down the line.
Desirability
As we touched on before, people are often loyal to the brands that they know. This means that repeat purchase is high for a lot of companies with a punchy logo. For companies such as Gucci or Nike, this means that people will pay simply for the name. What’s more, they’re more likely to buy new releases as the come out too. Even for smaller, local companies, they will have a number of reliable customers. Of course, this is a great thing for businesses and can be achieved simply through your logo.
Why You Need Our Logo Design Agency
Having worked with a range of different clientele, we understand how much diversity there is out there. Of course, this means that every business will have very different requirements to the next. It’s for this reason exactly that we hand-craft and tailor build all of our individual proposals. We really take our time with getting to know and understand each client we work with. From this, we then put together a completely bespoke package based on your ethos and budget allowances. This way, we’re able to better ensure targeted marketing with maximum ROI.
As well as being experts in design, we’re also a full-service agency. This means that further down the line, there is plenty of room to develop your marketing strategy. Whether you’re looking to implement PR and social media all the way through to SEO, we have the skillset. We’re happy to take on any size project. Whether you’re after a complete turn-key service or just some creative direction, you’ve come to the right place.
When people look into hiring a logo design agency, they’re often put off by the sizeable London price tag. Despite this, there is no reason you have to pay through the roof to get your marketing strategy in line. Being based in Essex boasts far more than just the beautiful countryside scenery. With no expensive city postcode, we’re able to help pass this saving onto our clients. This way, you get the benefit of a much more affordable service without having to compromise on quality.
VerriBerri is the largest marketing and PR agency within Essex. Within this, we have a close-knit team all with their own unique skillsets. In order to keep communication as simple for our clients as possible, we don’t give any of our work away to freelancers. By having the team all under one roof, this means better control for ourselves and less contacts for you.
Contact Our Logo Design Agency
The bottom line is, coming up with authentic and engaging ideas can far more difficult than you may at first think. If this is the problem you’re running into, you may be considering bringing in professionals to help with your project. If the work that we do sounds like the perfect addition, why not consider reaching out? We love working collaboratively with businesses wanting to excel. For more information and to get in touch, click here!