At our Essex link building agency, we have been bringing brands to life for almost 12 years. Many people underestimate just how powerful website links can be. Despite this, many of our clients have gone on to benefit from an impressive ROI off the back of our hard work.
Based in Essex, we’re an expansive team of experts in SEO and PR working with clients across the UK. Both PR and marketing are key components when it comes to link building. As well as this, we’re also a full-service agency. Some of the other services we offer include:
- Pay Per Click (PPC)
- Social Media Management
- Website Design
- Branding and Rebranding
- Event Management
- Internal Communications
- Business Development
- Videography
How Link Building Came to Be
Surprisingly, there is actually a lot more to link building than first meets the eye. This includes a lot of history which explains how it came to be. This is important to understand if you’re wanting to implement link building into your marketing strategy.
The Yellow Pages was a big development when it came to business directories and still remains one of the most well-known to this day. Historically, some of the first versions even reportedly date back to 1883. Fast forward to present day and they have now developed their own online version, better known as Yell.com.
Given how simple the concept of a business directory is, people quickly cottoned on. Once realising this was a quick and easy way to make good money, an abundance of directories started popping up everywhere. To this day, this is still a heavily flooded market.
The number of links you can secure plays a big part in Google determining how well you should rank. Therefore, companies are always keen to gain as many of these as they can. Given that these directories would include mentions of your company, the online versions also included your URL for the ease of their consumers. With this in mind, many businesses took to registering on every directory that was out there.
Of course, this completely defeated the point when it came to building links; spam never wins. With this, Google’s job was made far harder when it came to determining the best quality content. In order to stop this from happening, they needed to implement a change. As a result, they began only crediting links from directory sources that were relevant and specific to what a company did. They also accounted for links from the more popular sites too. Just like that, the amount of backlinks companies had that had a positive impact shrunk from thousands down to a number you could count on one hand.
Naturally, businesses then retaliated. How? By looking for a way they could make up for this and continue boosting their ranking, they then turned to spamming their URL anywhere they could. For instance, the comment section of videos or forums. It didn’t really matter to them whether this content was in line with their work. If they could get away with it, they would.
In a final bid to stop this from happening, Google have had to continue developing the way they assess content. This has been revolutionary for them in terms of separating the good content from the poor. In their triumph however, the job of businesses trying to carry out link building for SEO has become increasingly difficult. If this is something you’re struggling with, you’ll definitely benefit from bringing onboard an Essex link building agency.
How Does Link Building Work?
Now that spamming comment sections is off-limits, you may be wondering how else you can go about building back links. Really, your only option is through adopting digital PR methods. Given that PR is a completely different thing to SEO, we can understand how confusion may be creeping in. In order to dispel any uncertainty, allow us to explain how the two work in conjunction.
A big part of PR is all about gaining appearances within newspapers and magazines usually in the form of articles. Years ago, these publications were only available in print form. Fast forward to 2020 and there are now a vast variety of digitalised outlets you can be utilising. As an Essex link building agency, it’s our job to find press opportunities for your business. The more articles you can appear in, the more backlinks you’ll gain.
When people read articles concerning your business, its likely they’ll then want to know more about you. In order for the publications to be as useful as possible, they often include a link to your website within their content. If these backlinks come from well-known media outlets which are quality sources; this will go a long way in terms of boosting your credibility with Google. If a trusted source is willing to risk their reputation by sharing your company name, this obviously makes you look good. Backlinks are a great way of showing Google that you meet their EAT criteria. EAT stands for expertise, authoritativeness and trustworthiness.
Being an Essex link building agency, we understand that there is often scepticism surrounding PR. This is usually because of how unpredictable it can sometimes be. Unfortunately, we’ve seen lots of clients come to us having had a poor experience with other agencies previously. Instead of promising you the world and not delivering, we want to reinstall confidence in our clients. Where we stand out from the crowd is through our PR guarantee. If PR is something you’re hesitant to give a go, you can rest assured you’re in safe hands with us. We won’t promise anything we know we can’t achieve.
Contact Our Essex Link Building Agency
2021 has already been difficult for lots of different businesses spanning every industry. As a result, lots of companies are exploring their options when it comes to making it a better year. If link building is something you’d like to know more about, we’d be happy to have a chat. We’re always open to discussing other areas of marketing that we think you could gain a lot from also. For more information and to get in touch, call the team on 01376 386 850. Alternatively, click here to be redirected to our contact page.