Social Media Marketing Agency: Boosting Your Brand in 2021
Unless you’ve been living under a rock for the past twenty years, you’ll be well aware of just how huge social media is. In fact, most of you will be well-acquainted with the vast variety of platforms there are. It’s likely that you use these in your personal life on a daily basis. Despite this, you shouldn’t fall into the trap of thinking you’re an expert when it comes to social media marketing. Posting for pleasure versus trying to build a new business are two very different things. Boosting your engagement and your following is no easy task. If it were, our social media marketing agency just simply wouldn’t exist. Not only does it take a lot of time but also knowledge concerning the algorithms too.
Even though social media is slightly more complicated than you first thought, it’s not something you should ignore. It’s reported that in the UK, 66% of the population (45 million) are using them in some way. This is a statistic that rose astronomically during the first and second national lockdown. With the pandemic still looming over our heads and our options ever broadening, this percentage is set to sky rocket.
What Our Team Does and How Social Media Adds Value
As a social media marketing agency, we often face common misconceptions. Frequently, people assume all we do for our clients is post regularly. Whilst this isn’t entirely untrue, there is far more to the job than first meets the eye.
Knowing your target audience is just as important for you as it is for us. Of course, if we don’t know this, we can’t adapt content to meet their needs. Consumer behaviour is something we’re extremely well versed in. This means we’re well aware of how to best target the right people. No matter whether you’re a B2B or B2C company, or even both; it’s our job to first advise where you should be posting. Not all outlets are right for everyone. Similarly, there are plenty of platforms out there that you may not even know about. By utilising our 12 years of knowledge, you can be sure to get the best results.
In addition to the above, we know the best ways to boost your following. This is of course crucial if you want to maximise your reach and visibility. Unless people are viewing your posts, you’re not going to see much return on investment. We know how to improve your social status. In time, this will help you to see a healthy rise in sales as well as giving you a leg up against your competitors.
It goes without saying that customer service should always remain of heavy importance when it comes to running a business. Now, you don’t need me to tell you that you need to keep your customers happy in order for them to return. What you may not realise however, is the part social media can play in delivering customer service. Although picking up the telephone to report problems used to be popular, it’s now a thing of the past. Along with this, emailing help desks has also become less favourable. Instead, many companies are opening their direct messages to welcome both complaints and questions from their audience. As a social media marketing agency; also trained in crisis management, this is something we can offer support with.
Although you may be bursting with creative ideas to begin with, you may end up falling short when it comes to knowing what to post. Alternatively, you may become limited if you’re not familiar with graphic design. At VerriBerri, we have an entire team dedicated to this area. Both graphics and infographics are becoming an extremely popular way to get your point across. This is because, when done well, they should act as attention grabbers. As well as this, they deliver information in a much more easily digestible way.
If this wasn’t quite enough, social media also runs into other areas of marketing such as SEO and PR. Being a full service social media marketing agency, these are also areas we can help with. If you’re looking to boost your Google ranking or dip into influencer marketing, we’d be more than happy to help.
How to Boost Engagement
As we touched on earlier, ensuring people are interacting with your posts is vital to the success of your online presence. We care about our clients. It’s for this reason that we thought it may be helpful to put together a list of things you should be doing in order to boost your reach. This can then at least offer you a starting point should social media marketing be something you want to do yourselves. Here are some pointers our experts put together to help you on your way:
Humanising Your Content
As people, we like to feel connected. This is something many of us lacked throughout 2020. This means that now more than ever, it’s important you work on humanising your brand. Some of the best ways to do this is through posting regularly and by working on bringing yourselves closer to your customers.
Of course, posting as frequently as you can is always advised. Some platforms require more content than others when it comes to pleasing their algorithm. Namely, Twitter. In addition to this, however, you need to make sure you’re getting your followers involved. Posting competitions or giveaways are a great way to do this. Alternatively, simply asking questions on the ends of your posts will get people commenting.
Utilising All Features
As time goes on, many of the platforms have started competing with each other for the top spot. With this, they’re constantly coming out with new features. For example, Instagram recently came out with Reels to compete with TikTok. Similarly, LinkedIn have just launched their stories function in retaliation to Instagram. No matter which outlets you’re using, you should always aim to utilise these extra features. After all, the more you put out there, the more chance you have of being noticed.
Using Hashtags
Finally, we come to hashtags. These play an important role when it comes to pushing your posts out to new people. Of course, the platform wants to show each user more of what they love. This means if they notice trends in what they’re engaging with or hashtags they’re searching for, they’re going to give them more of that. This is how the Instagram ‘Explore’ page works. By including these in your posts, you’re better able to find your target audience.
Contact Our Social Media Marketing Agency
We could speak about social media all day but well, you’d be here all day! Quite frankly, what we’ve discussed is just the very tip of the iceberg. We’re eager to get involved in new projects and seeing brands we love flourish, is a passion of ours. If our agency sounds like something your business could benefit from, why not get in touch? We understand the world isn’t in a place we’re quite used too at the moment, despite this, we’re always up for a long distance Zoom call. For more information, simply click here.