As a social media management agency, we get to see just how rapidly a virtual identity is increasing in importance. It seems that in this day and age, if you’re a company not using social media, this is counted against you. Therefore, you can begin to see the importance of utilising these platforms and keeping up appearances. With so many companies out there, many people turn to social media to find recommendations. This is especially true of the younger generations. Of course, if you’re not working on your online presence, ultimately, you need to be.
At VerriBerri, we work collaboratively with clients in all different industries across the UK and US. Our job is to identify key platforms for our clients and implement work on these outlets if required. We have an entire team dedicated to this area of marketing and we truly believe they’re the best at what they do. No matter what you require, we have the skill to deliver and bring you ground-breaking results.
How to Boost Engagement
Now, it’s no secret that many companies work on their own social media profiles. In fact, many brands tend to do it pretty well. Despite the skill being there, one thing many people struggle with is boosting engagement.
Realistically, what use is your content if the right people aren’t seeing it? There’s no point in plodding along and wasting your time posting images if they’re not converting into sales. In order to get your social media in line, you need to be making your posts engaging, unique and interesting. To help you in your quest, we wanted to put together a guide on our tips for boosting interaction. Of course, if you’re still struggling, our social media management agency would be more than happy to help you further.
Using the Right Hashtags
When it comes to hashtags, it all started in 2007 when ‘hashtagging’ became a thing on popular social media site, Twitter. Although at the time it was all a bit of fun, people overlooked how important they would become. Fast forward to 2021 and these are arguably one of the most integral parts of social media for business.
Popular platforms such as Instagram, LinkedIn and Twitter increase the visibility of profiles that utilise hashtags. Users are able to follow their favourite tags as well as the platform tailoring suggested posts based on trends in what they like. This means if they are frequently engaging with posts of a similar nature, they’re going to begin seeing more of this suggested to them. When a company uses hashtags, traditionally, these are based around their company or the content they’re posting. Therefore, businesses are better able to reach an interested audience. On the whole, simply using a symbol in your posts goes a long way in boosting your visibility.
Now you understand why hashtags are so vital, you then need to know how to use them. Unfortunately, it isn’t quite as straightforward as just writing words with the symbol in front of them. In fact, most platforms require you to impress their algorithm. If you’re considering managing your own social media, you really need to be educating yourselves on how to optimise your tags. This can be a slightly trickier task than you may have at first thought. If you are struggling, you can always seek help from a social media management agency like ourselves.
Following
Realistically, in order to boost your engagement, you also need to boost your following. Hence, you go on a ‘following spree’.
These are somewhat quite self explanatory. In order to carry one out, you simply begin by connecting with lots of different profiles. These should be accounts that you think would be interested in what you have to offer. When you follow these accounts, they have one of two options. They can either ignore the request or follow you back. The more people you network with, the more you increase your following and in turn, your engagement should improve also.
Utilising Every Feature
Many platforms have now gone much further than simply posting on your feed. Instagram released their stories feature back in 2016. Although it saw lots of criticism at the time, this is now extremely popular amongst their users. So much so that Facebook and LinkedIn have recently followed suit. Additionally, Instagram also created their ‘Reels’ feature in 2019. This was in order for them to compete with up and coming platform TikTok. If you’re looking to make your social media profiles a more effective marketing tool, you need to utilise these different attributes. For instance, posting on your Instagram story daily will keep you moving forward when it comes to memorability. Making sure you’re at the forefront of people’s minds at all times.
Getting Your Audience Involved
Although it seems obvious, in order to boost your engagement, you of course need to make your content, well, engaging. When posting on any platform, it’s important you get your audience involved if you want to retain them. Asking questions, using polls or calls to action are all ways you can help make your content more appealing. This might seem trivial to mention however, you would be surprised how many people overlook this simple point.
What You’ll Love About Our Social Media Management Agency
As our clients, your happiness is our main priority. We understand that when you invest money into something, you need to be confident it will pay off. So that you can choose the right social media management agency for you, we offer completely free proposals. These are unique and handmade for every potential new client. By offering these for free, you’re able to take your time in picking the right company for you.
As well as the above, we’re also a full-service agency. This means, should you need other elements of marketing down the line, we’re more than capable of adding these as we go. Other areas we specialise in include PR, SEO, event management and graphic design.
Contact the Team
If social media is an area you’re struggling with, don’t hold yourselves back. Why not consider outsourcing this work to a social media management agency? For more information on who we are and what we do, you can get in touch by clicking here. Alternatively, you can call the office on 01376 386 850.