Marketing for Start-Ups: Everything You Need to Know
Our team are experts when it comes to marketing for start-ups. Like any established brand, we understand the growing pains having been there ourselves. It can be difficult to get your company off the ground. Despite this being a difficult task, we’re confident we can help your business flourish in no time. We have worked alongside many companies just starting out and there is nothing more rewarding than seeing them succeed. Helping companies grow is what our passion and we love getting the opportunity to work alongside unique brands. No matter your sector, you can rest assured you are in safe hands. We promise to go above and beyond to help you in any way we can.
Why You Need Marketing Now
Last year saw circumstances that none of us could have expected. The UK spent the best part of a year in a national lockdown and many lost their jobs. Of course, this had the knock-on effect of causing a recession. With more time on our hands and people desperate for work, many started new businesses and put their creative nature to good use.
Whilst the creation of so many new companies is lovely to see, it has caused many issues for businesses both new and existing. If competition wasn’t rife before, it most certainly is now. Therefore, those of you who want to survive long-term need to be developing your marketing strategy now.
Where You Can Save Money
When it comes to marketing for start-ups, we have become used to working with smaller budgets. This is to be expected given your circumstances. Despite having less allowance than most, this definitely doesn’t mean you can’t still make the most out of what you do have.
At VerriBerri, we pride ourselves on the fact that we really care for our clients. Going above what is expected of us is what we always aim to do. In order to help you on your way, we thought it may be helpful to put together some key tips on where you can save money. Here are some suggestions the team put together earlier this week:
Start Small and Build Up
Understandably, many clients come to us thinking they need every element of marketing for it to be worth it. Whilst it’s true that the more techniques you use, the more ROI you’ll see, this isn’t always necessary.
There is no shame in starting with a smaller marketing strategy. In fact, if anything, this is tactical. Even some of our larger clients come to us only wanting help with a few areas. By working with a full-service agency, however, you have the benefit of being able to develop your strategy at any time. Therefore, one of our biggest money saving tips is to start small with your marketing and add more mediums as your budget increases.
Now, it’s difficult to advise exactly what you need to be doing without knowing more specific details about your company. What we would say, however, is that SEO and PR are almost always a good place to start. These marketing methods are good all-rounders and usually generate the best ROI.
Use an Agency Outside of the City
Specialist help in marketing for start-ups isn’t something that is hard to come by. A quick search on Google should return lots of different companies you could potentially choose to work with. Where people are often put off, however, is when they come face to face with the hefty London price tag.
At VerriBerri, we are based near Chelmsford, right in the heart of Essex. Being located here of course boasts far more than just the lovely scenery. With much cheaper costs, we are able to pass this saving onto our valued clients. This helps us to be far more affordable than other agencies in the city whilst still offering award-winning, high-quality work. Not to mention, we are one of the largest marketing agencies in the whole of the South East. We are also regarded as the most experienced.
No matter which agency you choose, we urge you to find one that is based outside of the city. Doing this is a very easy way to lower your marketing costs without compromising elsewhere.
Don’t Overlook Your Own Skills
Whilst many areas of marketing require specialist skills, there are some aspects you may be capable of doing yourselves. For instance, many businesses are successful in building their own online presence. Given that so many of us are familiar with the main social media platforms, it seems almost a no brainer.
Before doing this, however, you first need to work out where your time is best spent. By carrying out research into your target segment and the demographics of each site this shouldn’t be too difficult to work out. For reference, the top four social media platforms for business are LinkedIn, Facebook, Twitter, and Instagram.
Utilise Us As A Consultancy
As we mentioned earlier, we’re all for helping small businesses. Although this is what we do every day, we’re well aware that marketing for start-ups can be overwhelming. Knowing where to start is half the job but getting over this hurdle can be tricky. In order to help our clients save money, we are more than happy to offer our help on a consultancy basis. This means you can still benefit from our expert opinion but for a significant reduction in cost. What more could you want?
Contact Our Team
After reading this, hopefully you have a better insight into how you can still make marketing achievable for your brand. Should you be looking for help when it comes to marketing for start-ups, we would be more than happy to chat. We produce completely bespoke packages for all of our clients, enabling us to better allow for individual needs. To contact our team, you can do so by phoning the office on 01376 386 850. Alternatively, click here to be redirected to our contact form.