Based in Essex, VerriBerri is a well-known pet supplies marketing agency. We help companies all over the world to build a better relationship with their audience and boost their sales. We have a whole list of accolades under our belt accompanied with over a decade of experience. As a full-service agency, we can help with all aspects of your project. If you’re after a team who put their clients first, you’re in safe hands with us!
When Is the Best Time to Market My Product?
Really, the answer to this question is now. They say no time is like the present and in your case, this really is the truth. Although many businesses have struggled during lockdown, the pet industry has flourished. With lots of people looking to buy themselves a furry friend, prices for animals have skyrocketed. Despite this, people are still willing to pay these astronomical figures for a companion. And what does every new pet need? Supplies.
Of course, this trend hasn’t come without its negatives. Competition within this market has also risen to monumental levels. This means that you need to find a way to make noise within your industry if you’re going to be successful. The best way to get ahead of your competitors is through investing time into your marketing strategy. Implementing effective techniques now could just aid you in becoming a market leader.
The Key Benefits of Marketing
1. Visibility: People cannot buy from you if they don’t know you exist. It’s as simple as that. When well executed, marketing should place you right in front of an interested audience. It should also generate word of mouth, spreading the message of your existence.
2. Memorability: Operating in such a flooded market is difficult. If you want to make your way to the top, then you need to be memorable. Marketing solutions such as branding will help potential customers in distinguishing between you and your competitors.
3. Credibility & Trust: Being trustworthy is really important. Each element of marketing should aid your brand in appearing more credible to potential customers. If successful, you should see a rise in sales.
4. Brand Loyalty: Elements such as branding and social media marketing can help you create a sense of community around your brand. When this is established, brand loyalty and repeat purchase follows.
Branding and Website Development
Branding is something that every company needs and its vital you get it right. If 2020 taught us anything, it’s that brands simply cannot survive without some form of online identity. Despite the importance, it can feel impossible trying to find ideas that haven’t been done before. This means your branding, or your website design could be lacking. If this is the case, you could be in trouble.
When you work alongside our pet supplies marketing agency, you benefit from a highly creative team. Not only this, but one that understands what your customers want to see. We can help you create unique design that will make you stand out. In addition, we can offer a completely fresh outlook, one that comes from the perspective of a potential customer.
Public Relations
Most people know PR as referring to when a business gains coverage in the press. In addition, public relations also include appearances on TV, radio and podcasts and also, influencer marketing. The real question is, however, where do you start?
The truth is, unless you have already established networks within the journalism industry, you’re going to struggle. At VerriBerri, we have spent years liaising with reporters and influencers. Through this, we have built ourselves a respected name. Often, we have journalists come to us for help in constructing their next story. This is usually unheard of and has presented our clients with some amazing opportunities.
In addition to us having some of the best contacts, we also provide the best security for our clients. When working with journalists, they do have a tendency to be somewhat unpredictable. This means that they have the power to drop a story if they change their minds. For people trying to gain exposure in this way, this of course isn’t ideal. However, when you work alongside our pet supplies marketing agency, you benefit from our PR guarantee. We never leave a customer dissatisfied. If a lead is unfortunately lost, we will find one bigger and better to replace it. That’s a promise!
Search Engine Optimisation
Search engine optimisation is something that takes people years to fully understand. That’s because the process can be so technical. In layman’s terms, SEO is a way to make your website rank higher when people search for key phrases relating to what you do. As you can imagine, this leads to higher traffic to your site.
The downside with SEO, however, is whilst there are no direct costs involved, you will definitely need professional help. Your site health is fragile and if you make too many mistakes, this could cause irreversible damage to your ranking. To implement SEO effectively, you need the combined help of an experienced and knowledgeable team.
Social Media Marketing
Finally, we come to social media marketing. Each day, more and more businesses are employing this method of marketing. But how many of you are using the right platforms for your company?
Whilst some brands have the time to handle their own social media, we know many business owners are far too busy. One of the biggest benefits of having a team handle your
online presence is that you don’t have too! This allows for you to have more time to spend elsewhere. What’s more, we have in-house teams that can put together videos and create graphics to share on your profiles. This will help to keep things more diverse and eye-catching.
When you work alongside VerriBerri, you can be sure you’re getting completely unique and fresh content. Moreover, posts that will captivate your audience. We can even help you by responding to your followers and building a sense of community.
Get in Touch with Our Pet Supplies Marketing Agency
If you’re still reading, we’re guessing you’re in need of a pet supplies marketing agency. If this is the case, we would be more than happy to offer a free proposal. To find out more about us, why not get in touch? We love working alongside companies to create them a more secure future. To reach our team, call us on 01376 386 850 or click here.