After the year we’ve had, I think it’s safe to say that we all need a relaxing break, emphasising the urgency when it comes to marketing for spas. The pandemic was nothing by stressful to say the least, and now we’re able to begin mingling, demand within the hospitality sector is soaring once again. If you’re wanting to make the most out of this, it’s high time you get your strategy in check.
At VerriBerri, marketing is exactly what we do best! From social media management and influencer campaigns, right through to SEO and PR, we’ve got you covered! What’s more, we’re multi-award-winning too! If you’re looking for an elite agency to help you make the most out of the current high demand, look no further!
Adding value to your brand through marketing
Before taking the leap of faith, it’s only natural that you want to ensure there is enough ROI in marketing for spas. Afterall, this can be a taxing task, and if you’re not going to receive any added value, why would you bother?
Luckily, marketing is incredibly lucrative, providing businesses with a variety of different benefits. Perhaps one of the most obvious advantages (and most important) is visibility. With so many brands popping up left, right and centre, it can be tricky to make your mark without a helping hand. When you invest in your marketing strategy, however, this can help you reach both new and existing consumers.
It’s true what they say, first impressions really do count, and this is especially true when it comes to your business. Humans are stubborn creatures, whether we care to admit it or not, and once our minds are set, opinions can be difficult to change. Your marketing strategy is a great way to build credibility for your brand, as well as instilling trust in your audience. Both of which are incredibly important within the spa industry.
Last but by no means least, marketing can also help you to stabilise your businesses future by encouraging loyalty. People love sticking to the organisations they know, love, and feel comfortable supporting. The more brand familiarity you generate, the better your chances are when it comes to customer retention and building a loyal clientele.
Building the right image for your spa brand
As experts in marketing for spas, we know that every strong strategy is built on the foundations of good branding. As we touched on earlier, an individual’s first encounter with your establishment really does matter, so it’s important everything is up to scratch.
Here at VerriBerri, we have an entire department dedicated to graphic design. Our artists are great at what they do and always willing to lend a helping hand to those of you in need. Our design services include (but are not limited to)…
- Logo design
- Branding and rebranding
- Website development
- Business card, leaflet and brochure creation
Making use of influencer marketing
When it comes to the health and wellbeing industry, influencer marketing is an incredibly lucrative marketing tactic. Although not suited to everyone, for those of you who can make use of this technique, you certainly won’t regret it.
As a spa brand, there are lots of different things you can do to gain exposure through this technique. From hosting special events, running competitions and sending out press packages, right the way through to gifting experiences, the list is endless! Although a newer addition to the marketing scene, influencer PR really isn’t something to be overlooked.
When you work with us, our influencer liaison team can assist you in locating the right individuals to showcase your brand. In other words, we’ll carry out the relevant background checks so that you don’t have to! What’s more, we’ll also help you manage the campaign from start to finish, ensuring that everything runs smoothly.
Building an effective online presence
The power of social media in undeniable, and in this day and age, businesses need to be nurturing their online presence if they want to survive. When it comes to marketing for spas Instagram and Facebook are likely going to be where you reap the best reward.
When choosing the right social media platform for your brand, it’s incredibly vital that you consider your audience and where they spend their time. Really, there is a lot of work that goes into running a social media feed effectively. This takes real dedication, but more importantly, consistency too.
As a professional marketing agency, our social media team are well acclimatised to creating content for a range of brands. What’s more, we know all of the best ways to boost your posts reach, improving your following as we go.
Flexible packages
The reality is, when it comes to marketing for spas, your strategy is going to be constantly evolving. This is the same for every brand, no matter their industry. With trends constantly coming and going, it’s important that you always stay ahead of the curve.
As experts, we know that offering flexible packages are a must-have. As an integrated firm, we offer all of our client’s scope to chop and change the distribution of their budget, should we believe this can be better spent elsewhere. Whilst social media might be one of your main focuses for now, PR may become of a higher importance down the line, for example.
At VerriBerri, each of the scope of works we create are completely bespoke, tailored to fit your individual needs as a brand. This allows us to pay extra close attention to your budget whilst not forgetting about your core values along the way.
Get in touch
The truth is, if you want to make the most out of your marketing strategy, you’re going to need to put in the work. What’s more, you’ll also need to know what you’re doing. When you utilise the skillsets of a professional agency, on the other hand, we dedicate the time and knowledge to this project that you might not have.
Keen to know more about investing in marketing for spas? Get in touch with our team today by clicking here!