From restaurant crisis management to hotel reputation, the hospitality industry is unique. This is because it heavily relies on selling a feeling or an experience above a product. Even a restaurant that sells physical plates of food is still trying to evoke an emotional reaction towards...
Our social media marketing agency discuss how in the saturated world of socials, standing out from the crowd on social media is becoming more difficult. ...
As a business owner, you will have to consider what price you put on your services or products. What is the customer perception of value? This is an area that many struggle with. They recognise what their clients or customers need, they do not...
Today one of our copywriters from the Essex office would like to blog about blogging! I suspect we may be teaching many of you to suck the proverbial egg; but blogging is good, no, actually, great for your business. Our team all agree that effective blogging is a...
We had someone in recently who spent time with our Essex marketing team on a work experience programme. We realised there was quite a large gap in her knowledge with regards to what marketing actually is. She isn’t alone, when asked most people will struggle to...
Do you have a brand that sells to children? This could be books, clothing, perishables, toys or anything in-between; we are the kids PR agency for you! In today’s busy world with the inevitable hustle and bustle that surrounds us; it’s easy to forget that it isn’t just...
Social media is now used by almost every company. There are many important reasons you should use social media to market your brand and indeed you should find the time to use it every single day. Social media isn’t as easy as posting a simple...
Kids PR - What would you call a consumer who wants your products and doesn’t care how much it costs? A marketer’s dream? No, a child. contact us for guaranteed results The truth is, from birth we bombard children with marketing. It could be the books that...
What are Google algorithms and why do we care? To answer this question, our Essex SEO agency have to go all the way back to the very beginning. Google Florida, the major algorithm shake-up. Google Florida was the very first algorithm change and as this Essex SEO agency remembers it, it...
When you think of global icons such as David Beckham, Beyoncé or Kim Kardashian, you don’t just think of their roles as a footballer, singer or TV star. You think of them as a brand. All three, along with numerous other celebrities have turned their...