Author: VerriBerri

How much should my marketing budget be? The average marketing budget is a minimum 10% of a companies turnover. Marketing budget, the age-old question of how much. Yesterday I was having a conversation with a member of my family who is setting up his own business...

Two things our Instagram marketing agency hear regularly. ‘I don’t think it really works for our audience’. ‘My business doesn’t need Instagram.’ These are just some of the responses we receive when asking to add Instagram to a business’s social media marketing strategy. While Instagram is...

Converting sales. When we are marketing a product or service we need to be acutely aware of the emotions behind a purchase. This is a make or break situation where knowledge is power, you can never know enough about your potential customers. So how do you...

We see an astonishing number of people who have thrown themselves head first into marketing their business without identifying who their target audience are. When they do not see results they immediately decide that ‘marketing doesn’t work’ and as such disregard the entire industry as...