Online marketing is a firm a necessity for all businesses. It is a relatively low cost method of advertising with a high ROI. The perfect marketing solution. However, it is still important to remember the effectiveness of all the methods you use, not just one. What is offline...
Graphic Design Agency. - You don’t have to work for a graphic design agency to know that first impressions count. We were all brought up to make a good first impression for job interviews or meetings. So, why do some people not adopt this mind-set with regards...
Sports marketing agency. When selling a product to a niche consumer group it is extremely important to have a solid and recognisable brand. Competition is rife within these markets. The sportswear market is naturally very competitive; with well-known brands such as Nike and Adidas sitting at...
Our agency often meets with potential customers to hear the cry ‘I just need more clients.’ Generally, this is the thing that pushes people into seeking a marketing or PR agency out. No one likes looking at the money in decreasing whilst the outgoings fail to...
Psychology and PR - Do you know who Edward Bernays is? Some call him the ‘Father of PR’ whilst others know him as the nephew of famous psychologist Sigmund Freud. Bernays is known for groundbreaking PR and advertising techniques that transformed the marketing industry in the early 20th century. Bernays was a...
Social media is taking over the marketing world. Social media marketing is used by almost every company. There are many important reasons you should use it and you should find the time to post every day. Social media isn’t as easy as posting a simple tweet or...
It doesn’t matter what you call social media crisis management, you could say ‘damage control’ or ‘risk limitation’. It’s the same thing. An incident occurs that needs to be handled before it affects the reputation of the company. Long term this protects the bottom line...
Excellent business social media is pivotal to anyone’s online marketing strategy. If managed well it will deliver noticeable results by improving your awareness, customer engagement and sales. However, if it’s handled poorly it will prove detrimental to your company’s reputation. The following steps should ensure that...
What do you think of when someone says ‘celebrity endorsement?’ Many of us jump to television stars, singers, actors and famous personalities. But YouTube marketing is the new path, with rapidly rising popularity, freedom to video what they choose and millions of subscribers. The wisest of...
The summer of love is finally over, which means many engaged couples are now excitedly looking to plan their upcoming wedding. For most people, securing the wedding venue in advance, is at the top of the list. Marketing your wedding venue can be challenging, especially when...