Customer perception of value

As a business owner, you will have to consider what price you put on your services or products. What is the customer perception of value? This is an area that many struggle with. They recognise what their clients or customers need, they do not have the experience to...

CSR marketing agency

CSR marketing agency  Corporate social responsibility (CSR) is a fundamental component of business practises. Whether it is reducing pollution or donating to charity, a socially responsible firm is looked fondly on. Though socially responsible actions can be...

Converting sales.

Converting sales. When we are marketing a product or service we need to be acutely aware of the emotions behind a purchase. This is a make or break situation where knowledge is power, you can never know enough about your potential customers. So how do you use this to...

Finding your target audience.

We see an astonishing number of people who have thrown themselves head first into marketing their business without identifying who their target audience are. When they do not see results they immediately decide that ‘marketing doesn’t work’ and as such disregard the...

Psychology and PR

Psychology and PR – Do you know who Edward Bernays is? Some call him the ‘Father of PR’ whilst others know him as the nephew of famous psychologist Sigmund Freud. Bernays is known for groundbreaking PR and advertising techniques that transformed...

Psychology based social media agency

Psychology based social media agency. Have you ever written a Social Media post and then decided to change or delete it? I know I have! I would wager that almost everyone that reads this has experienced that slightly uncomfortable feeling before they publish...